An election exit poll is a poll of voters taken immediately after they have exited the polling stations. A similar poll conducted before actual voters have voted is called an entrance poll. Pollsters – usually private companies working for newspapers or broadcasters – conduct exit polls to gain an early indication as to how an election has turned out, as in many elections the actual result may take many hours to count.
YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.
An open-access poll is a type of opinion poll in which a nonprobability sample of participants self-select into participation. The term includes call-in, mail-in, and some online polls.
"Shy Tory factor" is a name given by British opinion polling companies to a phenomenon first observed by psephologists in the early 1990s. They observed that the share of the electoral vote won by the Conservative Party was significantly higher than the equivalent share in opinion polls. The accepted explanation was that so-called "shy Tories" were voting Conservative after telling pollsters they would not. The general elections held in 1992 and 2015 are examples where it has allegedly affected the overall results, but has also been discussed in other elections where the Conservatives did unexpectedly well. It has also been applied to the success of the Republican Party in the United States or the continued electoral victories of the People's Action Party in Singapore.
The 2007 United Kingdom local elections were held on Thursday 3 May 2007. These elections took place in most of England and all of Scotland. There were no local government elections in Wales though the Welsh Assembly had a general election on the same day. There were no local government elections in Northern Ireland. Just over half of English councils and almost all the Scottish councils began the counts on Friday, rather than Thursday night, because of more complex arrangements regarding postal votes.
The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom.
Newspoll is an Australian opinion polling brand, published by The Australian and administered by Australian polling firm Pyxis Polling & Insights. Pyxis is founded by the team led by Dr Campbell White, who redesigned Newspoll's methodology as former APAC Head of Polling and YouGov from 2019-2023.
In the run-up to the general election of 2010, several polling organisations carried out opinion polling in regards to voting intention in Great Britain. Results of such polls are displayed below.
This is a list of opinion polls for the 2007 Scottish Parliament election. The first figure for each party is for the 1st, first-past-the-post, constituency, vote; the second figure is for the 2nd, proportional representation, regional, vote. The Scottish Greens and the Scottish Socialist Party ran only one constituency candidate each in the 2007 election so constituency values in polls for those parties have little meaning.
In the run up to the general election on 7 May 2015, various organisations carried out opinion polling to gauge voting intention. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
Opinium is a market research and insight agency established on 7 September 2007. It is headquartered in New York and London. Its chief executive is James Endersby. The agency works across five practice areas: Brand & Communications, Product & Service Development, Stakeholder Research, and Thought Leadership. It is chiefly known for its full service market research and insight consultancy for clients ranging from Vodafone, Unilever, Santander, MetLife, Dawn Foods, Direct Line Insurance, Itsu, Next, Amnesty International, to the London School of Economics and Canderel.
Survation is a polling and market research agency based in London, England. Survation have been conducting research surveys since 2010. Surveys are conducted via telephone, online panel and face to face as well as omnibus research for a broad range of clients including television, newspapers, charities, lobby groups, trade unions, law firms and political parties. Damian Lyons Lowe is the company founder and Chief Executive.
This page lists the public opinion polls that were conducted in relation to the 2014 Scottish independence referendum, that was held on 18 September 2014. Overall, polls showed that support for a "No" vote was dominant until the end of August 2014, when support for a "Yes" vote gained momentum and the gap closed significantly, with at least one poll placing the "Yes" vote ahead. In the final week of the campaign, polls showed the "No" vote to be consistently but somewhat narrowly ahead. There were no exit polls although a YouGov post-election poll was published shortly after the polls closed. For the history of the campaign itself see 2014 Scottish independence referendum, Yes Scotland, and Better Together (campaign).
The 2015 United Kingdom general election was held on Thursday 7 May 2015 to elect 650 Members of Parliament to the House of Commons. It was the only general election held under the rules of the Fixed-term Parliaments Act 2011 and was the last general election to be held before the United Kingdom would vote to end its membership of the European Union (EU). Local elections took place in most areas of England on the same day.
In the run-up to the general election on 8 June 2017, various organisations carried out opinion polling to gauge voting intentions. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
The referendum on EU membership took place on 23 June 2016. Opinion polling for the United Kingdom European Union membership referendum was ongoing in the months between the announcement of a referendum and the referendum polling day. Polls on the general principle of the UK's membership of the European Union were carried out for a number of years prior to the referendum. Opinion polls of voters in general tended to show roughly equal proportions in favour of remaining and leaving. Polls of business leaders, scientists, and lawyers showed majorities in favour of remaining. Among non-British citizens in other EU member states, polling suggested that a majority were in favour of the UK remaining in the EU in principle, but that a similarly sized majority believed that if the UK were only able to remain in the EU on renegotiated terms then it should leave.
Brandwatch Qriously is a market research and polling company, owned by Brandwatch. They are a member of the British Polling Council. According to Bloomberg, Brandwatch Qriously "provides an online service for measuring location-based public sentiments in real-time". The company's business model is based around developing advertisements within mobile apps which display questions for users to answer.
The Suffolk University Political Research Center (SUPRC) is an opinion polling center at Suffolk University in Boston, Massachusetts.
In the run-up to the 2021 Scottish Parliament election, various organisations conducted opinion polls to gauge voting intentions. Results of such polls are displayed in this list. Most of the pollsters listed were members of the British Polling Council (BPC) and abided by its disclosure rules.
Opinion polling for the next United Kingdom general election is being carried out continually by various organisations to gauge voting intention. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules. The dates for these opinion polls range from the 2019 general election on 12 December to the present day.
