InsideHook

Last updated
InsideHook
Type of site
Lifestyle, news, culture, entertainment
Available inEnglish
Founded2012
Headquarters
New York City
,
United States
Country of originUnited States
EditorMike Conklin
URL insidehook.com
CommercialYes
Written in PHP (WordPress)

InsideHook is an American lifestyle, news, culture and entertainment website. [1] [2]

Contents

Origins

InsideHook began as a New York City based daily email lifestyle newsletter targeted at men. [3]

Entrepreneur Andy Russell was inspired by a similar email newsletter, DailyCandy, whose target demographic was young women. [3]

Russell gathered $22 million in funds to start Trigger Media Group and its first startup, InsideHook, launched in 2012. [1] [3]

Investors

In 2017, investors in Trigger Media Group and InsideHook began to express doubts about Andy Russell's ability to run the company properly despite Russell's refusal to collect a salary. [4]

Russell later stated that he understood the investors concerns. [4]

History

In 2013, actor Rob Lowe was the face of InsideHook L.A.'s curated email newsletter. [5]

Critical reception

New York Daily News dubbed InsideHook, "A new free daily email service that provides "inspiration for driven men," adding, "Make no mistake about it, InsideHook knows what they’re talking about." [6]

References

  1. 1 2 Holson, Laura M. (November 28, 2012). "A Night Life Veteran Bets on Social Media". The New York Times . p. 2. Archived from the original on November 29, 2012.
  2. ↑ "InsideHook: About Us". InsideHook.
  3. 1 2 3 Gould, Jennifer (February 27, 2012). "Inside Hook e-targets successful men in their 40s". New York Post .
  4. 1 2 Kelly, Keith J. (June 8, 2017). "Investors getting anxious with Trigger Media founder". New York Post.
  5. ↑ Gelt, Jessica (April 6, 2013). "Email newsletters connect advertisers with eager audiences". Los Angeles Times . Archived from the original on June 25, 2022.
  6. ↑ Osterhout, Jacob E. (June 29, 2012). "The best afternoon ever: New men's lifestyle service InsideHook puts the cool back in NYC". New York Daily News .


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