Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
Oracle Corporation is an American multinational computer technology company headquartered in Austin, Texas. In 2020, Oracle was the third-largest software company in the world by revenue and market capitalization. In 2023, the company’s seat in Forbes Global 2000 was 80. The company sells database software and cloud computing. Oracle's core application software is a suite of enterprise software products, such as enterprise resource planning (ERP) software, human capital management (HCM) software, customer relationship management (CRM) software, enterprise performance management (EPM) software, Customer Experience Commerce and supply chain management (SCM) software.
Cognos Incorporated was an Ottawa, Ontario-based company making business intelligence (BI) and performance management (PM) software. Founded in 1969, at its peak Cognos employed almost 3,500 people and served more than 23,000 customers in over 135 countries until being acquired by IBM on January 31, 2008. While no longer an independent company, the Cognos name continues to be applied to IBM's line of business intelligence and performance management products.
Blackbaud, Inc. is a cloud computing provider that serves the social good community—nonprofits, foundations, corporations, education institutions, healthcare organizations, religious organizations, and individual change agents. Its products focus on fundraising, website management, CRM, analytics, financial management, ticketing, and education administration.
Siebel Systems, Inc. was an American software company principally engaged in the design, development, marketing, and support of customer relationship management (CRM) applications—notably Siebel CRM.
Avanade is a global professional services company providing IT consulting and services focused on the Microsoft platform with artificial intelligence, business analytics, cloud, application services, digital transformation, modern workplace, security services, technology and managed services offerings. Headquartered in Seattle, the company has 50,000 employees in 26 countries. Avanade serves 34% of the Fortune 500 and 46% of the Fortune Global 500.
The SAP CRM applications were initially integrated on-premises customer relationship management (CRM) software manufactured by SAP SE which targeted business software requirements for marketing, sales and service for midsize and large organizations in all industries and sectors. The first SAP CRM release 2.0 has been made generally available in November 2000. The current release 7.0 has been updated with quarterly enhancement packs (EHPs) since 2009.
HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed Salesforce Marketing Cloud in 2014 after its acquisition by Salesforce.
Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and cross-channel campaign management software and services for business-to-business and business-to-consumer marketers. In 2012, Neolane recorded $58 million in revenue representing 40% year-over-year growth. It was announced in June 2013 that Adobe Systems would buy Neolane for $600 million.
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation.
Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding
Lattice Engines was a technology provider that delivered predictive marketing and sales cloud applications to business-to-business (B2B) companies. The company was privately held and backed by NEA and Sequoia Capital. It was headquartered in San Mateo, CA and has offices in Austin, Boston, New York and Beijing.
WalkMe is an American multinational software-as-a-service (SaaS) company, with headquarters in San Francisco, California. Its digital adoption platform (DAP) was recognized in Everest Group's PEAK Matrix Assessment of DAP vendors as the leading DAP product. Alongside its headquarters in San Francisco, the company has offices in Raleigh, North Carolina; Tel Aviv, Israel, and a global footprint including the United Kingdom, Australia, and Japan.
Janrain, sometimes styled as JanRain, is a customer profile and identity management (CIAM) software provider based in Portland, Oregon, United States. It was established in 2002. Akamai acquired Janrain in January 2019.
Insightly, Inc. is a private computer technology company headquartered in San Francisco, California.
Microsoft Dynamics 365 is an integrated suite of enterprise resource planning (ERP) and customer relationship management (CRM) applications offered by Microsoft. Combines various functions such as sales, customer service, field service, operations, finance, marketing, and project service automation into a single platform.
Creatio is a global vendor of software to automate workflows and a CRM with no-code development.
Oracle Advertising and Customer Experience (CX) is a suite of cloud-based applications offered by Oracle Corporation that includes tools for advertising, marketing, sales, e-commerce, customer service.
