Instituto Ayrton Senna

Last updated
Instituto Ayrton Senna
Instituto Ayrton Senna
AbbreviationIAS
Named after Ayrton Senna
Formation20 November 1994;30 years ago (1994-11-20)
FounderSenna family
PurposeHuman development
Headquarters Pinheiros, Subprefecture of Pinheiros, São Paulo, Brazil
Region
Brazil
President
 Viviane Senna
Key people
 Bianca Senna, Director of Branding
Emilio Munaro, Director of Global Development
Staff24
Website institutoayrtonsenna.org.br

The Instituto Ayrton Senna (English: Ayrton Senna Institute; IAS) is a Brazilian non-governmental organization, intended to help create opportunities for human development to young Brazilians in cooperation with businesses, governments, municipalities, schools, universities and NGOs.

Contents

As of 2018, the organization currently has 24 key members in the team, 12 board members and 12 advisers.

The Institute is located at Pinheiros district in the subprefecture of the same name at São Paulo, Brazil.

Overview

Two months before Ayrton Senna’s fatal crash at Imola, he and his sister, Viviane Senna, had discussed creating a charitable organization with the intent to help with the human development of children and adolescents across Brazil, in cooperation with other businesses. Instituto Ayrton Senna was then founded by Ayrton’s family six months later in 20 November 1994, under the presidency of Viviane. [1] The organization has since then invested US$80 million in social programs and actions in cooperation with other businesses and NGOs.

The organization is recommended by former Formula One chief executive Bernie Ecclestone, former Williams owner and founder Sir Frank Williams, and former drivers Alain Prost and Gerhard Berger.

IFLC 2016 had a performance to commemorate Ayrton Senna and presented a gift to Instituto Ayrton Senna. [2] [3]

Viviane Senna, founder of the institute and Ayrton Senna's sister. Sessao Solene em Comemoracao dos 25 anos do Instituto Ayrton Senna 01.jpg
Viviane Senna, founder of the institute and Ayrton Senna's sister.

Collaborations

Instituto Ayrton Senna began a partnership with Japanese company Polyphony Digital in 2013 to create the “Ayrton Senna Tribute” for the developer's new racing video game, Gran Turismo 6 , and altogether bring in the legacy of Ayrton Senna to the future of the video game series. [4] [5]

British car manufacturer McLaren began collaborating with Instituto Ayrton Senna to create the McLaren Senna, a sports car dedicated to Ayrton Senna and his success with the manufacturer in Formula One. [6]

Instituto Ayrton Senna signed two international partnerships with Singapore and Finland involving science, reading, and mathematics. [7]

Viviane Senna

Viviane Senna
Senna viviane.jpg
Viviane Senna in 2006.
Born
Viviane Senna da Silva

(1957-06-14) 14 June 1957 (age 67)
São Paulo, Brazil
Education Pontifical Catholic University of São Paulo
Occupation(s)Entrepreneurship
Philanthropy
Employer(s)Founder and president of the Instituto Ayrton Senna and the Ayrton Senna Foundation
SpouseFlávio Lalli (m. ?–1996; his death)
Children Bruno Senna
Relatives Ayrton Senna (brother)

Viviane Senna Lalli ( née  Senna da Silva; born 14 June 1957) is a Brazilian entrepreneur and philanthropist. She is the sister of late Ayrton Senna (1960–1994), who was a professional racing driver and three-times Formula One world champion and mother of Bruno Senna who is also a racing driver by profession and is competing in various auto racing series. [8]

She is the founder & president of the Ayrton Senna Foundation, established in London in June 1994 and also of the Instituto Ayrton Senna organization, focused on children's education, headquartered in São Paulo since November 1994. [9] [10] [11] [12] She also helped to found and chaired the technical committee of the think tank "Todos pela Educação" (Everybody for Education). [13]

Biography

Viviane Senna was born in São Paulo to Milton Teodoro Guirado da Silva and Neide Senna da Silva. [8] In 1979, she graduated in Psychology at the Pontificial Catholic University of São Paulo, [8] specializing in Jungian psychology in the university's Sede Sapientiaes Institute. She worked as a psychotherapist for adults and children, and also supervised qualification groups and improvement of psychotherapists. [14] She also coordinated study groups of deep psychology (advocated by Jung).

She received the Grand Prix 2012 BNP Paribas, that recognises worldwide leaders in the area of social investment, [15] and was appointed one of the Leaders for the New Millennium of CNN/Time. [16]

She is the only Brazilian member of the Fellow Adults of Boys of the World Prize together with Nelson Mandela (ex-president of South Africa), Silvia Renate Sommerlath (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others.

In 2018, she talked with then president-elect Jair Bolsonaro to head the Ministry of Education, but the deal was unsuccessful. [17] In 2020, she supported the reopening of schools during the COVID-19 pandemic lockdown in Brazil. [18]

Businesswoman

Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. [8]

Filmography

Viviane Senna has been in three documentaries and two TV series.

YearTitleRoleNotes
1998A Star Named Ayrton SennaHerselfDocumentary
2004The Right To Win
2010 Senna
Show BusinessTV series
2012Na MoralTV series; episode 1.9
2024 Senna TV series

Related Research Articles

<span class="mw-page-title-main">Ayrton Senna</span> Brazilian racing driver (1960–1994)

Ayrton Senna da Silva was a Brazilian racing driver, who competed in Formula One from 1984 to 1994. Senna won three Formula One World Drivers' Championship titles with McLaren, and—at the time of his death—held the record for most pole positions (65), among others; he won 41 Grands Prix across 11 seasons.

<span class="mw-page-title-main">Emerson Fittipaldi</span> Brazilian racing driver (born 1946)

Emerson Fittipaldi is a Brazilian former racing driver and motorsport executive, who competed in Formula One from 1970 to 1980. Fittipaldi won two Formula One World Drivers' Championship titles, which he won in 1972 and 1974 with Lotus and McLaren, respectively; he won 14 Grands Prix across 11 seasons. In American open-wheel racing, Fittipaldi won the IndyCar World Series in 1989 with Patrick, and is a two-time winner of the Indianapolis 500.

<span class="mw-page-title-main">Interlagos Circuit</span> Motorsport circuit in São Paulo, Brazil

The Autódromo José Carlos Pace, better known as Autódromo de Interlagos or simply Interlagos, is a 4.309 km (2.677 mi) motorsport circuit located in the city of São Paulo, Brazil. It was inaugurated on 12 May 1940, by the federal intervener of the São Paulo province, Adhemar de Barros. In 1985, the circuit was renamed to honor the Formula 1 driver José Carlos Pace, who died in a plane crash in 1977. Attached to its facilities there is a kart circuit named after Ayrton Senna. It runs counterclockwise.

<span class="mw-page-title-main">Itaquaquecetuba</span> Municipality in Southeast, Brazil

Itaquaquecetuba, also simply called Itaquá, is a municipality in the state of São Paulo, Brazil. It is part of the Metropolitan Region of São Paulo. The population is 375,011 in an area of 82.62 square kilometres (31.90 sq mi). It sits at an elevation of 790 metres (2,592 ft).

<span class="mw-page-title-main">Rodovia Ayrton Senna</span> Highway in São Paulo

Rodovia Ayrton Senna da Silva, is a highway in the state of São Paulo, Brazil.

<span class="mw-page-title-main">Bruno Senna</span> Brazilian racing driver (born 1983)

Bruno Senna Lalli is a Brazilian former racing driver, who competed in Formula One from 2010 to 2012. In endurance racing, Senna won the 2017 FIA World Endurance Championship in the LMP2 class with Rebellion.

<span class="mw-page-title-main">Lotus 97T</span> Formula One racing car

The Lotus 97T was a Formula One racing car designed by Gérard Ducarouge and built by Team Lotus for use in the 1985 Formula One World Championship. A development of the previous year's 95T, the car was powered by the turbocharged 1.5-litre Renault EF15B V6 engine and ran on Goodyear tyres.

<span class="mw-page-title-main">McLaren MP4/5</span> Open-wheel racing car

The McLaren MP4/5, and its derived sister model, the MP4/5B, were highly successful Formula One racing cars designed by the McLaren Formula One team based in Woking, England, and powered by Honda's naturally-aspirated RA109E and RA100E V10 engines respectively. The chassis design was led by Neil Oatley, teaming up with Steve Nichols, Pete Weismann, Tim Wright, Bob Bell and Mike Gascoyne. As with the previous designs, Gordon Murray, as Technical Director, had the role of liaising between the drawing office and production. Osamu Goto was the Honda F1 team chief designer for the car's engine.

<span class="mw-page-title-main">Tourism in Brazil</span>

Tourism is a growing sector and key to the economy of several regions of Brazil. The country had 6.589 million visitors in 2018, ranking in terms of the international tourist arrivals as the second main destination in South America after Argentina and third in Latin America after Mexico and Argentina. Revenues from international tourists reached US$5.8 billion in 2015, continuing a recovery trend from the 2008–2009 economic crisis.

Paulo César Vieira Rosa, known as Paulinho McLaren or simply Paulinho, is a Brazilian football manager and former player who played as a forward. He is currently under contract with São Caetano.

<i>Senna</i> (film) 2010 British documentary film by Asif Kapadia

Senna is a 2010 documentary film that depicts the life and death of Brazilian motor-racing champion Ayrton Senna, directed by Asif Kapadia. The film was produced by StudioCanal, Working Title Films, and Midfield Films, and was distributed by the parent company of the latter two production companies, Universal Pictures.

<span class="mw-page-title-main">Jardim São Paulo-Ayrton Senna (São Paulo Metro)</span> São Paulo Metro station

Jardim São Paulo–Ayrton Senna, originally known only as Jardim São Paulo, is a metro station on São Paulo Metro Line 1-Blue, located in the district of Santana, in São Paulo. It was opened by Governor Mário Covas on 29 April 1998, along with stations Tucuruvi and Parada Inglesa, in the Line 1 north expansion project, initiated in 1996.

Victory Theme is a Brazilian instrumental song composed specially for the broadcast of Formula One by Rede Globo. The music was composed by Eduardo Souto Neto.

Senninha is a Brazilian comic book series created by Rogério Martins and Ridaut Dias Jr., whose main character is based upon Formula One world champion Ayrton Senna.

<span class="mw-page-title-main">Formula One drivers from Brazil</span> List of Formula One drivers who competed as Brazilian

There have been 32 Formula One drivers who have represented Brazil, including three world champions. Ayrton Senna, the three-time title winner, is regarded as one of the greatest drivers in the history of Formula One. Nelson Piquet also won the title three times and Emerson Fittipaldi was a two-time winner. Rubens Barrichello, who used to hold the record for the most races contested with 322 starts, finished as the championship runner-up in two seasons. Following the retirement of Felipe Massa after the 2017 season, in 2018 there were no Brazilian drivers entered for the World Championship, the first time this had occurred since 1969. As of 2024, the last Brazilian driver to take part in a Formula One race was Pietro Fittipaldi in the 2020 Abu Dhabi Grand Prix. F2 driver Gabriel Bortoleto is slated to join Sauber for the 2025 season, becoming the 33rd Brazilian Formula One driver.

Iron Studios is a Brazilian company based in São Paulo specializing in the manufacture of collectible statues. The company works with property licenses from Disney, Marvel Comics, DC Comics, and Star Wars. It produces models in 1/10th scale and larger models in 1/6th and 1/4th scale. The statues are made from Polystone, a high-density resin that offers resistance to heat and humidity. Real fabric or die-casting is used to produce other details.

<span class="mw-page-title-main">Prost–Senna rivalry</span> Formula One rivalry between Alain Prost and Ayrton Senna

The Prost–Senna rivalry, or Senna–Prost rivalry, was a Formula One rivalry between French racing driver Alain Prost and Brazilian racing driver Ayrton Senna. Widely regarded as one of the fiercest rivalries in Formula One history, Prost and Senna together won seven of nine Formula One World Drivers' Championship titles between 1985 and 1993, including two whilst teammates at McLaren from 1988 to 1989.

The Copa Truck is a Brazilian auto racing series, composed of trucks prepared for race. The category replaces the Fórmula Truck series in 2017.

Maria Helena Souza Patto is a Brazilian psychologist known for her work on school and educational psychology. She is an emerita professor at the Institute of Psychology of the University of São Paulo, having also served as the director of the Institute between 2004 and 2008.

<i>Senna</i> (miniseries) 2024 Brazilian television miniseries on Ayrton Senna

Senna is a Brazilian biographical drama television miniseries created by Vicente Amorim and directed by Amorim and Júlia Rezende, based on the life of racing driver Ayrton Senna, and starring Gabriel Leone as Senna. The series was produced by Brazilian studio Gullane Entretenimento with funding from American studio Netflix, in collaboration with the Senna family. Budgeted at $170 million, it is the most expensive Brazilian television series in history.

References

  1. ↑ "Instituto Ayrton Senna". Senna.globo.com. Archived from the original on 9 October 2010. Retrieved 2 October 2010.
  2. ↑ "Home". intflc.org.
  3. ↑ "- YouTube". YouTube .
  4. ↑ "Announcing the Partnership Between Gran Turismo®6 and the Ayrton Senna Institute". gran-turismo.com. Retrieved 2018-07-12.
  5. ↑ PlayStation (2014-05-01), Ayrton's Wish (Film) -- Gran Turismo Tribute to Ayrton Senna, archived from the original on 2021-12-20, retrieved 2018-07-12
  6. ↑ "The McLaren Senna - Ayrton Senna Institute". cars.mclaren.com. Retrieved 2018-07-12.
  7. ↑ "Instituto Ayrton Senna assina parcerias com Singapura e Finlândia". Instituto Ayrton Senna (in Brazilian Portuguese). Archived from the original on 2018-07-13. Retrieved 2018-07-12.
  8. 1 2 3 4 «A guardiã do mito: Colada à imagem do irmão, Viviane Senna chega à pole position da filantropia nacional» Archived 2009-05-05 at the Wayback Machine , O Globo, 3 May 1999.
  9. ↑ "Viviane Senna". ISTOÉ Independente (in Brazilian Portuguese). 2000-12-20. Retrieved 2023-09-04.
  10. ↑ Stokes, Amanda Davies & David (2017-11-16). "Ayrton Senna: How F1 legend's legacy is helping educate Brazil's youth". CNN. Retrieved 2023-09-05.
  11. ↑ "O modelo de escola atual parou no século 19, diz Viviane Senna". BBC News Brasil (in Brazilian Portuguese). 2015-06-05. Retrieved 2023-09-04.
  12. ↑ Buckley, Stephen (1999-10-14). "Brazilians Embracing Philanthropy". Theo Washington Post. Retrieved 2023-09-05.
  13. ↑ Gohn, Maria da Glória (2014-01-30). Movimentos sociais e redes de mobilizações civis no Brasil contemporâneo (in Brazilian Portuguese). Editora Vozes Limitada. ISBN   978-85-326-4747-4.
  14. ↑ «Perfil: Viviane Senna lidera movimento pela qualidade da educação no Brasil», artículo en el sitio web IDIS (Instituto para el Desarrollo de la Inversión Social) del 5 de agosto de 2011.
  15. ↑ "The Institute Ayrton Senna and the Greenhouse Charity honoured by the BNP Paribas Prize for Individual Philanthropy - BNP Paribas". BNP Paribas. Retrieved 2023-09-05.
  16. ↑ base.digital. "Instituto Ayrton Senna – Educação do futuro, agora". Instituto Ayrton Senna (in Brazilian Portuguese). Retrieved 2023-09-05.
  17. ↑ "Jair Bolsonaro confirma conversas com Viviane Senna sobre propostas para educação". GZH (in Brazilian Portuguese). 2018-11-14. Retrieved 2023-09-05.
  18. ↑ "Está claro que a reabertura das escolas não agrava a pandemia, diz Viviane Senna". Folha de S.Paulo (in Brazilian Portuguese). 2020-09-15. Retrieved 2023-09-07.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.