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The Semantic Brand Score is a measure designed to assess the importance of one or more brands, in different contexts and whenever textual data is available. This metric has its foundations in graph theory and combines methods of text mining and social network analysis. The Semantic Brand Score was developed based on the conceptualizations of brand equity proposed by Keller and Aaker. These well-known models inspired the measurement of a different construct on textual data: brand importance.
References
- ↑ Intute: Social Sciences, Intute website.
- ↑ Barry Wellman Archived 2010-05-02 at the Wayback Machine biography: Netlab at the University of Toronto website.
- ↑ "INSNA: SOCNET" . Retrieved 29 June 2016.
- ↑ "UFL LISTSERV Archives" . Retrieved 29 June 2016.
- ↑ Annual International Sunbelt Social Network Conference Archived 2007-05-22 at the Wayback Machine : INSNA website.
- ↑ Social Networks, quarterly journal.
- ↑ Journal of Social Structure, online journal, irregular periodicity.
- Freeman, Linton C. (2004) The Development of Social Network Analysis: A Study in the Sociology of Science. Vancouver: Empirical Press. ISBN 1-59457-714-5.
- Barry Wellman, “Networking Network Analysts: How INSNA (the International Network for Social Network Analysis) Came to Be.” Connections 23, 1 (Summer, 2000): 20-31.