"It's All About U" | ||||
---|---|---|---|---|
Single by SWV | ||||
from the album New Beginning | ||||
Released | November 12, 1996 | |||
Recorded | 1995 | |||
Genre | R&B | |||
Length | 3:43 | |||
Label | RCA | |||
Songwriter(s) | Allen "Allstar" Gordon, Andrea Martin, Anthony Burroughs | |||
Producer(s) | Allen "Allstar" Gordon | |||
SWV singles chronology | ||||
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"It's All About U" is a song by SWV, released on November 12, 1996 as the third single from their second album, New Beginning (1996). The song was written by Allen "Allstar" Gordon, Andrea Martin, & Anthony Burroughs, and produced by Allen "Allstar" Gordon. The song found all three members taking lead, but Taj took predominant lead as opposed to Coko.
A reviewer from Music Week rated the song three out of five, adding, "Sounding at times like a mid-Sixties Smokey Robinson given a Nineties swingbeat feel, this attractively combines a raw, funky production with soulful vocals." [1]
The song's music video was filmed at the Museum of Science and Industry in Tampa, Florida, [2] and was directed by Kevin Bray. [3]
US Single
UK CD 1
UK CD 2
UK Cassette
Europe CD
Charts (1996) | Peak position |
---|---|
Australia (ARIA) [4] | 169 |
New Zealand (Recorded Music NZ) [5] | 46 |
Scotland (OCC) [6] | 94 |
UK Singles (OCC) [7] | 36 |
UK Hip Hop/R&B (OCC) [8] | 13 |
US Billboard Hot 100 [9] | 61 |
US Dance Singles Sales ( Billboard ) [10] | 35 |
US Hot R&B/Hip-Hop Songs ( Billboard ) [11] | 32 |
US Rhythmic ( Billboard ) [12] | 30 |
Region | Date | Format | Label | Ref. |
---|---|---|---|---|
United States | November 12, 1996 | Contemporary hit radio | RCA | [13] |
December 30, 1996 | CD single | [14] | ||
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