It's All About U

"It's All About U"
Single by SWV
from the album New Beginning
Released	October 29, 1996 (1996-10-29)
Length	3:43
Label	RCA
Songwriters	Allen "Allstar" Gordon Andrea Martin Anthony Burroughs
Producer	Allen "Allstar" Gordon
SWV singles chronology
"Use Your Heart" (1996) "It's All About U" (1996) "Can We" (1997)

"It's All About U" is a song by SWV, released on October 29, 1996, as the third single from their second album, New Beginning (1996). The song was written by Allen "Allstar" Gordon, Andrea Martin, and Anthony Burroughs, and it was produced by Gordon.

Critical reception

A reviewer from Music Week rated the song three out of five, adding, "Sounding at times like a mid-Sixties Smokey Robinson given a Nineties swingbeat feel, this attractively combines a raw, funky production with soulful vocals." ^[1]

Music video

The song's music video was filmed at the Museum of Science and Industry in Tampa, Florida, ^[2] and was directed by Kevin Bray. ^[3]

Track listings

US single

1. It's All About U (LP version)
2. It's All About U (instrumental)
3. It's All About U (a cappella)

UK CD 1

1. It's All About U (radio edit)
2. It's All About U (Bounce Baby Bounce remix)
3. It's All About U (All Funked Up remix)
4. Anything (Old Skool radio version)

UK CD 2

1. It's All About U (radio edit)
2. Use Your Heart (Rappers Delight remix)
3. Use Your Heart (duet featuring Rome)
4. You're the One (Special Mix with hook & rappers from the remixes)

UK Cassette

1. It's All About U (Radio Edit)
2. You're the One (Special Mix with hook & rappers from the remixes)

Europe CD

1. It's All About U (LP version)
2. It's All About U (Fast Car mix)
3. It's All About U (Allstar mix)
4. It's All About U (Drumapella)

Charts

Charts (1996)	Peak position
Australia (ARIA) [4]	169
New Zealand (Recorded Music NZ) [5]	46
Scotland Singles (OCC) [6]	94
UK Singles (OCC) [7]	36
UK Hip Hop/R&B (OCC) [8]	13
US Billboard Hot 100 [9]	61
US Dance Singles Sales ( Billboard ) [10]	35
US Hot R&B/Hip-Hop Songs ( Billboard ) [11]	32
US Rhythmic Airplay ( Billboard ) [12]	30

Release history

Region	Date	Format	Label	Ref.
United States	October 29, 1996	Rhythmic contemporary radio	RCA	[13]
	November 12, 1996	Contemporary hit radio		[14]
United Kingdom	December 9, 1996	CD cassette	RCA BMG	[15]
United States	December 30, 1996	CD	RCA	[16]

References

1. "Reviews: Singles" (PDF). Music Week . November 30, 1996. p. 20. Retrieved October 5, 2021.
2. MOSI Facebook post
3. "mvdbase.com - SWV - "It's all about U"". Music Video DataBase. Archived from the original on January 11, 2006. Retrieved September 28, 2014.
4. "SWV ARIA Chart history (complete) to 2024". ARIA . Retrieved July 28, 2024– via Imgur. N.B. The High Point number in the NAT column represents the release's peak on the national chart.
5. "SWV – It's All About U". Top 40 Singles. Retrieved November 20, 2019.
6. "Official Scottish Singles Sales Chart on 15/12/1996 – Top 100". Official Charts Company. Retrieved November 20, 2019.
7. "Official Singles Chart on 15/12/1996 – Top 100". Official Charts Company. Retrieved November 20, 2019.
8. "Official Hip Hop and R&B Singles Chart on 15/12/1996 – Top 40". Official Charts Company. Retrieved November 20, 2019.
9. "SWV Chart History (Hot 100)". Billboard .
10. "SWV Chart History (Dance Singles Sales)". Billboard . Retrieved May 19, 2022.
11. "SWV Chart History (Hot R&B/Hip-Hop Songs)". Billboard .
12. "SWV Chart History (Rhythmic Airplay)". Billboard . Retrieved November 20, 2019.
13. "New Releases: Adds October 29". Radio & Records . No. 1169. October 25, 1996. p. 47.
14. "New Releases: Adds November 12" (PDF). Radio & Records. No. 1171. November 8, 1996. p. 37.
15. "New Releases: Singles". Music Week . December 7, 1996. p. 41.
16. It's All About U - CD single, Amazon , retrieved October 1, 2022