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It's Alive | |
|---|---|
| Origin | Stockholm, Sweden |
| Genres | Glam metal, funk metal |
| Years active | 1987–1995 |
| Labels | BMG |
| Past members | Martin White Per Aldeheim Kim Björkegren Peter Kahm Gus John Rosth |
It's Alive was a Swedish glam-style funk metal band, formed in Stockholm in 1987. [1] Karl "Max Martin" Sandberg (born February 26, 1971) was one of the founding members of the band. [1] He dropped out of high school to pursue a career with the band under the nickname Martin White. [2]
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In 1988, the band participated in the national rock championships and they also played as the in-house band at a disco in Cyprus. Their self-titled debut album was released in 1991 – originally only 1,000 copies were pressed and later the album was given away as a free cover tape in the UK by the Metal Forces magazine. They landed a record deal on producer Denniz PoP's label and BMG affiliates Cheiron Studios and released the album Earthquake Visions in 1993 [1] (though only 30,000 copies were sold). The band toured Europe in 1994, supporting Kingdom Come. [1]
Frontman Martin White quit in late 1995, and became a successful record producer and songwriter under the alias Max Martin, working with artists such as Ace of Base, Britney Spears and Backstreet Boys, [3] and responsible for numerous hits for other artists. Guitarist Per Aldeheim also worked together with Max Martin and the producer's mentor Denniz Pop at Cheiron Studios.
