Jake Bronstein

Last updated
Jake Bronstein
Born (1978-06-13) June 13, 1978 (age 46)
Philadelphia, Pennsylvania, U.S.
Occupation(s)Marketing innovation expert and entrepreneur
Known for Blogging, Road Rules , FHM , pranks
SpouseKristina Hoge (2010–present)

Jake Bronstein (born June 13, 1978), is a marketer, entrepreneur, Internet personality, and blogger. He was an editor of the US edition of FHM , a men's magazine. Bronstein markets himself as a "fun evangelist," and provides consulting services to that end through his marketing agency GiantMINIATURE. [1]

Contents

Career

Bronstein appeared in season four of the television program Road Rules , Road Rules: Islands , at age 18, and two years later published his first feature article in Maxim . At 21 he signed on for FHM , but took a brief break a few years later to co-host G4 Tech TV's Video Game Vixens. He also documented his sex life for Glamour [2] and wrote a book about his sexual activities under the alias "Allen Jake Bronstein" [3] He later worked in marketing, and founded a blog named Zoomdoggle with colleague Josh Spear. [4]

In 2009, Bronstein and Craig Zucker noticed rare earth magnetic spheres on YouTube and repackaged them as a popular magnetic desk toy called Buckyballs. In July 2012, the Consumer Product Safety Commission filed an administrative complaint against Buckyballs and similar magnetic toy companies, alleging that the balls present a safety risk when swallowed. [5]

In 2012, Bronstein founded the apparel company Flint and Tinder, which was acquired by Huckberry in 2016. [6]

In 2018, Bronstein became BuzzFeed's Head of Partner Innovation. In this role, he paired Tasty with LG Ovens for a cookie subscription program, [7] launched a 24-hour takeover of the BuzzFeed homepage to showcase Bumble's virtual first dating functionality, [8] opened a New York themed pizza parlor with Chase bank, the NY Knicks, and Run DMC [9] that would be named the 2019 Shortie Awards Best Location Based Experience, [10] and form the Adobe x BuzzFeed "Make The Feed" partnership, described by Adobe as their "most creative ever." [11]

Publicity stunts

Bronstein has been involved in a number of publicity stunts, such as bathing in the Bryant Park Fountain, [12] taking advantage of a loophole to get into the NBA draft, [13] auctioning on eBay the lead singer position in his band, [14] offering himself for marriage, [15] freeing a fish into New York's East River, launching a 50 Dates in 50 States quest by soliciting invites from women on the web, [16] and offering 1,000 strangers a hand-written love letter. [17]

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References

  1. ↑ Carlson, Jen (2009-01-06). "Jake Bronstein, Internet Personality". Gothamist. Archived from the original on 2012-04-06. Retrieved 2011-10-20.
  2. ↑ "Bronstein Will Kiss Your Feet, Nail You". Gawker.com. 2007-01-17. Archived from the original on 2011-05-19. Retrieved 2011-10-20.
  3. ↑ "Sex Drive : Fantasies in Flesh and Steel". Search.barnesandnoble.com. 2011-07-19. Retrieved 2011-10-20.
  4. ↑ "Zoomdoggle". Zoomdoggle. Retrieved 2011-10-20.
  5. ↑ Martin, Andrew (2012-08-16). "For Buckyballs Toys, Child Safety Is a Growing Issue". The New York Times.
  6. ↑ PR Web
  7. ↑ "BuzzFeed's Tasty is using cookie-baking demos to sell convection ovens for LG". Digiday. 2019-10-07. Retrieved 2022-07-27.
  8. ↑ Zelaya, Ian (April 28, 2020). "BuzzFeed and Bumble Debut 24-Hour Virtual Dating Event" . Retrieved 2022-07-27.
  9. ↑ Zelaya, Ian (November 8, 2019). "New York Basketball Fans Get a Knicks-Themed Pizza Parlor" . Retrieved 2022-07-27.
  10. ↑ "Chase x BuzzFeed's Pizza Joint - The Shorty Awards". shortyawards.com. Retrieved 2022-07-27.
  11. ↑ Kesten, Gayle. "BuzzFeed, Adobe Partnership Might Just Be The Most Creative Ever". Adobe Blog. Retrieved 2022-07-27.
  12. ↑ "Do You Ever Feel Not-So-Fresh?, 2005-06-10". Gawker.com. 2005-06-10. Archived from the original on 2011-05-19. Retrieved 2011-10-20.
  13. ↑ Draft Dodger [ dead link ]
  14. ↑ Update: Is eBay band the latest Jake Bronstein stunt?, 2007-09-27 Archived 2007-10-02 at the Wayback Machine
  15. ↑ "See The Ring Before You Decide, Gawker, 2005-08-04". Gawker.com. 2005-08-04. Archived from the original on 2011-05-19. Retrieved 2011-10-20.
  16. ↑ "Jake Bronstein 50 Dates". Jakebronstein.com. Archived from the original on 2011-10-04. Retrieved 2011-10-20.
  17. ↑ Free Hugs Is So Last Year; Try a Love Letter from Jake Bronstein [ dead link ] Times Online, January 8, 2009
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