AOL is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo! Inc.
CompuServe was an American online service, the first major commercial one in the world – described in 1994 as "the oldest of the Big Three information services ."
A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list."
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow of multiple images, or audio.
eWorld was an online service operated by Apple Inc. between June 1994 and March 1996. The services included email, news, software installs and a bulletin board system. Users of eWorld were often referred to as "ePeople."
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.
Advertising mail, also known as direct mail, junk mail, mailshot or admail, letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to building loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Elwood Edwards is an American voice actor. He is best known as the voice of the Internet service provider America Online, which he first recorded in 1989.
Ursula M. Burns is an American businesswoman. Burns is mostly known for being the CEO of Xerox from 2009 to 2016, the first black woman to be a CEO of a Fortune 500 company, and the first woman to succeed another as head of a Fortune 500 company. She additionally was Xerox's chairman from 2010 to 2017.
Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action.
A squeeze page is a landing page created to solicit opt-in email addresses from prospective subscribers.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Robert Warren Pittman is an American businessman. Pittman was the CEO of MTV Networks and the cofounder and programmer who led the team that created MTV, and is the cofounder of iHeartMedia and Casa Dragones Tequila. Pittman joined iHeartMedia's predecessor company Clear Channel in November 2010 as an investor and the company's Chairman of Media and Entertainment Platforms, was named CEO in 2011 and chairman in 2013. Pittman led Clear Channel's transformation into iHeartMedia, Inc. in September 2014 to reflect its new multiplatform business and expanded mission. Pittman has also been the former chairman and CEO of Clear Channel Outdoor, CEO of AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate and Time Warner Enterprises, and COO of America Online, Inc. and AOL Time Warner.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Spotify is a Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 551 million monthly active users, including 220 million paying subscribers, as of June 2023. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts.
Video email, also referred to as email video or video in email, refers to the embedding of videos directly into the body of an email, without the need to attach files or click on a hyperlink to play them. Although video email providers have existed since the early-to-mid 2000s, it has become an increasingly popular medium for email marketing in recent years due to technological advancements, and is used to boost engagement rates. Several companies use video email to showcase their brand identity, send out newsletters, and announce events, product lines or launches. Examples of video email providers include EyeMail Inc., TailoredMail, MailChimp, Biteable and BombBomb.
VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.
4Info is an American targeted advertising corporation. The company is currently owned by Nielsen Holdings.
Roger Moore Craver is an American fundraiser and campaigner for progressive causes. A pioneer of liberal political and movement direct mail and co-founder of The Hotline, a bipartisan online briefing on American politics, Craver is currently Editor of TheAgitator.net.
