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Jason Vale | |
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 Vale, speaking at his Turkish retreat. | |
| Born | Jason Beau Vale 21 June 1969 Kensington, London, England |
| Occupation | Author, Professional speaker |
| Nationality | British |
| Subject | Orthomolecular medicine |
| Years active | 2001–present |
| Website | |
| www | |
Jason Beau Vale (born 21 June 1969 in Kensington, London), also known as The Juice Master, is an English author, motivational speaker, and lifestyle coach.
Vale was an addict of smoking, alcohol, and junk food and a chronic sufferer of psoriasis, eczema, and hay fever. Influenced by early juicing pioneer Norman Walker, Jason began juicing to improve his health. In his book Slim 4 Life, Vale outlines how he lost weight, gave up smoking and drinking, and stopped eating junk food by changing his mindset to his addictions. As a result of daily juicing, Jason lost four stone (56 lbs) and claims that he is now free of his skin conditions and hay fever. Jason became a trainer for Allen Carr (the now deceased author of The Easy Way to Stop Smoking ) and set up a clinic in Birmingham, West Midlands. [1]
With the launch of his first published book in 2001 as the self-styled Juice Master, Jason Vale has continued to promote the health benefits of consuming freshly extracted juices and smoothies in the media. Vale, through publishers HarperCollins, has sold approximately 500,000 copies of his books (and accompanying DVDs) in the United Kingdom.[ citation needed ]
His books Stop Drinking 4 Life Easily! and Kick the Drink...Easily! [2] specifically address the benefits of sobriety and offer advice for alcoholics.
Vale worked with Moulinex from 2003 to 2005 promoting one of their juice extractors that they later named after him. [3] In 2005, Vale instead began to endorse a juicer with Royal Philips Electronics.
Vale and his company Juice Master Ltd have branched out into running seminars, retreats, and juice bars. Vale opened his first juice detox retreat in Turkey in 2005 [4] [5] and organises health seminars across the United Kingdom and Ireland. In 2008, Vale opened his second Irish juice bar in John Roberts Square in Waterford. [6] [7]
Vale began his TV career as a manager on Channel 4's The Fit Farm and has since appeared on This Morning , GMTV and numerous times on Five's The Wright Stuff .[ citation needed ] Vale has appeared in Irish media on The Ray D'Arcy Show , The Gerry Ryan Show , Studio One and popular culture show Xposé .[ citation needed ] Vale's promotion as The Juice Master by Royal Philips Electronics has achieved media attention in Denmark, Norway, The Netherlands, Finland, Turkey, and Italy.[ citation needed ]
Vale worked with Katie Price whom he claims to have helped lose two stone in three months, after the birth of her second child, on Vale's Turbo Charge programme.[ citation needed ]
His trampoline workout video, The Juice Master's Rebounding Workout, was featured on an episode of Red Letter Media's popular internet show, Best of the Worst, in January 2023. [8]
A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies and soft drinks. Traditionally warm beverages include coffee, tea, and hot chocolate. Caffeinated drinks that contain the stimulant caffeine have a long history.
Fuze Beverage, commercially referred to as simply Fuze, is a manufacturer of teas and non-carbonated fruit drinks enriched with vitamins. Currently the brand consists of five vitamin-infused lines: Slenderize, Refresh, Tea, Defensify, and Vitalize. The use of vitamins, amino acids, and herbs, and alternative sweeteners such as crystalline fructose places Fuze products in what is known in the industry as the new age beverage category.
Field Marshal William Joseph Slim, 1st Viscount Slim,, usually known as Bill Slim, was a British military commander and the 13th Governor-General of Australia.
Grog is a term used for a variety of alcoholic beverages.
The daiquiri is a cocktail whose main ingredients are rum, citrus juice, and sugar or other sweetener.
Juicing is the process of extracting juice from plant tissues such as fruit or vegetables.
Vegetable juice is a juice drink made primarily of blended vegetables and also available in the form of powders. Vegetable juice is often mixed with fruits such as apples or grapes to improve flavor. It is often touted as a low-sugar alternative to fruit juice, although some commercial brands of vegetable juices use fruit juices as sweeteners, and may contain large amounts of sodium.
Robin Griffith-Jones is a Church of England priest, Master of the Temple in London and a lecturer at King's College, London.
Juice fasting, also known as juice cleansing, is a fad diet in which a person consumes only fruit and vegetable juices while abstaining from solid food consumption. It is used for detoxification, an alternative medicine treatment, and is often part of detox diets. The diet can typically last from one to seven days and involve a number of fruits and vegetables and even spices that are not among the juices typically sold or consumed in the average Western diet. The diet is sometimes promoted with implausible and unsubstantiated claims about its health benefits.
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
Martine Batchelor, a former Jogye Buddhist nun, is the author of several books on Buddhism currently residing in France. She and her husband, Stephen Batchelor, work mostly in the United Kingdom and occasionally in the United States. In addition to writing books, she leads meditation groups with her husband that incorporate aspects of Zen, vipassanā, and Tibetan Buddhism. Batchelor also blogs frequently for the U.S.-based Tricycle: The Buddhist Review. She studied Jogye Zen Buddhism for ten years at Songgwangsa with her former teacher Master Kusan Sunim, being ordained as a nun in 1975. Batchelor served as Kusan's interpreter on speaking tours of the United States and Europe from 1981 to 1985, the year she left monastic life, married Stephen Batchelor, and returned to Europe. There she became a member of Sharpham North Community and served as a guiding teacher at Gaia House, both of which are based in Devon, England. She has also led a Buddhist studies program at Sharpham College in Totnes, Devon. MB speaks English, Korean, and French and can read Chinese characters.
A smoothie is a beverage made by puréeing ingredients in a blender. A smoothie commonly has a liquid base, such as fruit juice or milk, yogurt or ice cream. Other ingredients may be added, including fruits, vegetables, non-dairy milk, crushed ice, whey powder or nutritional supplements.
Robert Harper is an American personal trainer, reality television personality, and writer. He appeared on the American television series The Biggest Loser, a show he later hosted. He was an advisor on The New Celebrity Apprentice.
Chee Soo was an author of books about the philosophy of Taoism and in particular Lee-style tai chi, qigong, Ch'ang Ming, Traditional Chinese Medicine and Feng Shou 'Hand of the Wind' kung fu.
Master Cleanse is a modified juice fast that permits no food, substituting tea and lemonade made with maple syrup and cayenne pepper. The diet was developed by Stanley Burroughs, who initially marketed it in the 1940s, and revived it in his 1976 book The Master Cleanser. Proponents claim that the diet tones, reduces and cleanses the body, allowing the body to heal itself. There is no evidence that the diet removes any toxins or that it achieves anything beyond temporary weight loss, followed by rapidly regaining the lost weight.
The Flashman Papers is a series of novels and short stories written by George MacDonald Fraser, the first of which was published in 1969. The books centre on the exploits of the fictional protagonist Harry Flashman. He is a cowardly British soldier, rake and cad who is placed in a series of real historical incidents between 1839 and 1894. While the incidents and much of the detail in the novels have a factual background, Flashman's actions in the stories are either fictional, or Fraser uses the actions of unidentified individuals and assigns them to Flashman. Flashman is a character in the 1857 novel by Thomas Hughes, Tom Brown's School Days; Hughes' version of the character is a bully at Rugby School who is expelled for drunkenness. The character was then developed by Fraser, and appeared in the 1969 novel Flashman. Fraser went on to write a total of eleven novels and one collection of short stories featuring the character.
Clam juice is a broth derived from steamed clams, which can be consumed on its own or used as an ingredient in various dishes and beverages.
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