Jayen Mehta | |
|---|---|
| Managing Director of Gujarat Co-operative Milk Marketing Federation | |
| Assumed office January 2023 | |
| Preceded by | RS Sodhi |
| Chief operating officer of GCMMF | |
| In office February 2022 –January 2023 | |
| Personal details | |
| Nationality | Indian |
| Education | BBA,PGDRM |
| Alma mater | Sardar Patel University Institute of Rural Management Anand |
Jayen Mehta is an Indian business executive. He serves as the managing director at the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), [1] the largest food product marketing organization in India and a cooperative society,known for its brand Amul. [2] [3] Prior to this,Mehta held the position of Chief Operating Officer of Amul. [4] He also serves as the Chairman of Sahakar Taxi Cooperative Limited,which runs the government-backed Bharat Taxi service. [5]
Businessworld magazine named him in the list of Influential Marketing Leaders of India 2021 [6] and was also included in the 'Powerful Influencer 2020' list by India TV . [7]
Mehta completed his Bachelor of Business Administration in Marketing from BJ Vanijya Mahavidyalaya in Gujarat in 1989. He is a gold medalist from Sardar Patel University. He did his post-graduation at the Institute of Rural Management Anand (IRMA) in Gujarat. [8]
He has been associated with Amul since 1991,where he held various positions such as brand manager,group product manager,and general manager. [9]
Mehta also served as the in-charge Managing Director of Amul Dairy in Anand,Gujarat for a brief period from April 2018 to September 2018. Mehta served as the Chief General Manager of GCMMF. [9]
In February 2022,he was appointed as the Chief Operating Officer of GCMMF. [4] He also serves as the GCMMF nominee on the boards of Mehsana,Sabarkantha,Banaskantha,Panchmahal,and Valsad milk unions. [4] He was made the managing director of Amul in January 2023,succeeding RS Sodhi. [9] He received a five-year extension as Managing Director of Amul in December 2024. [10]
Mehta is credited with transforming Amul from a largely traditional company into a marketing-focused organization and expanding its presence across India as well as in the United States and Europe. He also directed the modernization of Amul's legacy supply chain,implementing a hub-and-spoke distribution model to ensure the nationwide availability of the brand's complete product line. [11]
Mehta is a member of the Standing Committee on Marketing for the International Dairy Federation (IDF). [12] He is a member of the Confederation of Indian Industry' Committee on International Trade Policy and has served on the Global Dairy Trade Events Oversight Board. [13]
In 2025,he joined the board of the Global Dairy Platform [14] and was appointed to the Circle of Cooperative and Mutual Leaders (CM50),a leadership forum under the International Cooperative Alliance. [15]
In September 2025,Jayen Mehta was nominated to the board of the India Brand Equity Foundation,a trust of the Department of Commerce to promote 'Brand India' globally. [16] He was elected Chairman of Bharat Taxi (Sahakar Taxi Cooperative Limited),a cooperative ride-hailing services,in October 2025. [5]
In 2021,he was named among India's Most Influential Marketing Leaders by BW Businessworld magazine. [6] He was also honored with the Marketer of the Year - FMCG Food award by the India Chapter of the International Advertising Association (IAA). [17]
In 2021,Jayen Mehta was awarded the Best CMO Award by Pitch and Exchange4Media. [18] He was also included in the CMO Super 30 Honor Roll by the Internet and Mobile Association of India (IAMAI) in 2020. [19] He has been listed in India TV's “Powerful Influencer 2020”list. [7] In 2018,he received the Marketing Man of the Year Award from the Ahmedabad Management Association. [7]
In August 2023,the Indian chapter of the International Advertising Association (IAA) recognized him as the Marketer of the Year in the FMCG Food category. [20] The Hindu Business Line awarded him the 2023 Iconic Changemaker Award. [21]
He was included in Campaign Asia's "Asia Pacific Power List" in 2024 [13] and 2025 [11] ,which profiles influential marketers in the region. In 2025,the International Advertising Association India Chapter named Mehta 'IAA Leader of the Year' in the FMCG segment at the IAA Leadership Awards. [22]