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Company type | Semi-Government |
---|---|
Headquarters | New Delhi , India |
Key people | Mr. Santosh Sarangi (CEO) |
Website | IBEF |
India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India. [1] IBEF's primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate the dissemination of knowledge of Indian products and services. Towards this objective, IBEF works closely with stakeholders across government and industry.
IBEF works as the branding and communication partner for India's participation at various global trade exhibitions. IBEF also manages onsite branding, media advertisements, public relations, Digital marketing, publishing reports and knowledge kits. [2]
India Brand Equity Foundation (IBEF) was established as a Trust in 1996 by the Department of Commerce, Ministry of Commerce and Industry, Government of India. Through its core promotional and branding activities, IBEF has contributed to creating awareness of the Made in India label and the country's business potential in overseas markets.
IBEF works with a network of stakeholders both domestic and international to promote Brand India. It is headed by the Commerce Secretary with 14 other members representing the industry, trade, market, academia, media, advertising and publicity, and the government. [3]
IBEF undertakes brand-building activities to promote Indian exports, businesses, and the economy to the world. IBEF regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends. It also publishes state and sector reports.
IBEF publishes event information on the website, hosts multimedia content and provides business information reports on the Indian states and the export promotion councils.
IBEF participates in several global trade shows for the promotion of Indian exports in association with industry associations, export promotion councils and commodity boards.
IBEF has undertaken Sectoral Branding Initiatives and identified its areas of focus to be pharmaceuticals, engineering, services, plantations, leather, textiles, and carpets. The primary divisions of IBEF's Sectoral Branding Initiatives include:
India's participation in Dubai Expo 2020 was promoted for handicraft, handloom and Agri products. Promotion of the District Export Hub scheme of commerce in UAE during the Expo 2020 was done. More than 60 prominent handicraft and handloom items were displayed for visitors inside the Indian Pavilion, various mall activities were organised in Dubai. A dedicated campaign was launched to promote products from various districts and states.
To promote Indian Toys, the Vocal4IndianToys campaign was organised where multiple levels of promotions were launched for Indian toys. The campaign also included promoting Indian toys by means of digital campaigns that covered stories, origin and benefits of various Indian toys including GI toys like Rajasthan Kathputli and Channapatna toys.
To promote Indian Handloom, a Handloom Anthem was launched on the occasion of National Handloom Day to support our weavers' community followed by a digital campaign. It was further retweeted by 302 plus bodies including the Department of Commerce, CIPAM, DPIIT, FICCI and Indian Embassies across the world.
To promote the regime of Vocal for Local, a campaign for GI of India was executed which extended for 6 months and showcased all-region, and state-wise GI products of India. The campaign included designing of an e-brochure for GI Products of India with a list of producers and manufacturers.
Brand India Pharma is an initiative led by Pharmexcil (Pharmaceutical Export Promotion Council) and IBEF to promote the Indian pharmaceutical industry. It focuses on factors of affordability, quality, and accessibility, especially for generic medicines. [4]
Brand India Plantations is an IBEF initiative to promote the sale of Indian teas, coffees, and spices. Brand India Plantations (www.teacoffeespiceofindia.com) was set up to provide information on these products. [5]
Brand India Engineering was launched to promote Indian engineering products and services. IBEF made inroads into new subsegments like Auto Components and Medical Devices apart from the existing Pumps & Valves and Electrical Equipment & Products. A strong focus was laid on international and domestic events to promote awareness and improve the perception of Indian engineering products and services. [6]
The website – (https://www.ibef.org) – is one of the most popular websites for information on the Indian economy and business. The website ranks among the most popular platforms providing updated and comprehensive information on Indian business and the economy.
IBEF website also hosts the India Adda Blog which, apart from sharing well-researched in-house content pieces, invites contributions from established corporates and start-ups. It is a knowledge centre for global investors, international policy-makers and world media seeking updated, accurate and comprehensive information on the Indian economy, states and sectors. The website regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends.
IBEF publishes event information on the website, hosts multimedia content and provides business information reports on the Indian states and sectors.
The pharmaceutical industry in India was valued at an estimated US$42 billion in 2021 and is estimated to reach $130 billion by 2030. India is the world's largest provider of generic medicines by volume, with a 20% share of total global pharmaceutical exports. It is also the largest vaccine supplier in the world by volume, accounting for more than 60% of all vaccines manufactured in the world. Indian pharmaceutical products are exported to various regulated markets including the US, UK, European Union and Canada.
Bangalore or Bengaluru, the capital city of the South Indian state of Karnataka, India. The economy of Bengaluru contributes over 43.65% to the economy of the State of Karnataka, accounting for 98% of the Software Exports of the State.
Brand world India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing, information technology, infrastructure, information technology enabled services, etc. The campaign uses both India as market for products and services as well as a destination for investment. The federal government is spearheading the campaign.
India Trade Promotion Organisation (ITPO), headquartered at Pragati Maidan, is the nodal agency of the Government of India under aegis of the Ministry of Commerce and Industry (India) for promoting country's external trade. ITPO is a Mini-Ratna Category-1 Central Public Sector Enterprise (CPSE) with 100 percent shareholding of Government of India.
Karnataka is one of the highest economic growth states in India with an expected GSDP growth of 9.5% in the 2021–22 fiscal year. The total expected GSDP of Karnataka in 2022–2023 is about $240 billion. Karnataka recorded the highest growth rates in terms of GDP and per capita GDP in the last decade compared to other states. In 2008–09, the tertiary sector contributed the most to GSDP, followed by the secondary sector, and the primary sector.
The Ministry of Textiles is an Indian government national agency responsible for the formulation of policy, planning, development, export promotion and regulation of the textile industry in India. This includes all natural, artificial, and cellulosic fibers that go into the making of textiles, clothing and Handicrafts.
The economy of Gujarat, a state in Western India, is the most industrialised in India, having the highest industrial output of any state in the union. It has the highest exports of any Indian state, accounting for 33% of all Indian exports in 2022-23. It leads in diverse industrial sectors such as chemicals, petrochemicals, dairy, drugs and pharmaceuticals, cement and ceramics, gems and jewellery, textiles and engineering. It has the highest Electricity Production Capacity and Maritime Port Cargo Volume among all states in India. It also has significant agricultural production with major agricultural produce of the state being cotton, groundnuts (peanuts), dates, sugar cane, milk and milk products. Gujarat recorded the lowest unemployment rate in India in 2022, with 4.4% of the labour force being unemployed.
The Indian Trade Service (ITdS) is a civil service under Group A of the Central Civil Services of the executive branch of the Government of India. It was created as a specialized cadre to handle India's international trade and commerce on the basis of the recommendations of the Mathur Committee in 1965. At present, the Directorate General of Foreign Trade (DGFT), under the Ministry of Commerce and Industry, is the cadre controlling authority of the ITS. DGFT has 38 regional offices across India, and plays a significant role in promoting India's international trade with its policy formulation and implementation.
The textile industry in India, traditionally after agriculture, is the only industry in the country that has generated large-scale employment for both skilled and unskilled labour. The textile industry continues to be the second-largest employment generating sector in India. It offers direct employment to over 35 million people in the country. India is the world's second largest exporter of textiles and clothing, and in the fiscal year 2022, the exports stood at US$44.4 billion. According to the Ministry of Textiles, the share of textiles in total exports during April–July 2010 was 11.04%. During 2009–2010, the Indian textile industry was pegged at US$55 billion, 64% of which services domestic demand. In 2010, there were 2,500 textile weaving factories and 4,135 textile finishing factories in all of India. According to AT Kearney’s ‘Retail Apparel Index’, India was ranked as the fourth most promising market for apparel retailers in 2009.
Foreign trade in India includes all imports and exports to and from India. At the level of the Central Government, trade is administered by the Ministry of Commerce and Industry. Foreign trade accounted for 48.8% of India's GDP in 2018.
Madras Export Processing Zone (MEPZ) is a special economic zone in Chennai, India. It is one of the seven export processing zones in the country set up by the central government. It was established in 1984 to promote foreign direct investment, enhance foreign exchange earnings, and create greater employment opportunities in the region.
Kallam Satish Reddy is an Indian business executive and current Chairman of Dr. Reddy's Laboratories. Reddy joined Dr. Reddy's Laboratories in 1993 as executive director. Elevated to the role of Managing Director in 1997, he led the company's transition from a manufacturer of active pharmaceutical ingredients to one with a diverse product portfolio of finished dosage formulations. Reddy was also responsible for establishing a strong footprint of Dr. Reddy's finished dosage products in Russia, CIS countries and other emerging markets.
A foreign direct investment (FDI) is an investment in the form of a controlling ownership in a business in one country by an entity based in another country. It is thus distinguished from a foreign portfolio investment by a notion of direct control. Broadly, foreign direct investment includes "mergers and acquisitions, building new facilities, reinvesting profits earned from overseas operations, and intra company loans". FDI is the sum of equity capital, long-term capital, and short-term capital as shown in the balance of payments. FDI usually involves participation in management, joint-venture, transfer of technology and expertise. Stock of FDI is the net cumulative FDI for any given period. Direct investment excludes investment through purchase of shares.
Gem & Jewellery Export Promotion Council (GJEPC) is an organisation set up by the Government of India (GOI) with aim to promote the Indian gem and jewellery industry and its products.
Financial technology is an industry composed of companies that use technology to offer financial services. These companies operate in insurance, asset management and payment, and numerous other industries. FinTech has emerged as a relatively new industry in India in the past few years. The Indian market has witnessed massive investments in various sectors adopting FinTech, which has been driven partly by the robust and effective government reforms that are pushing the country towards a digital economy. It has also been aided by the growing internet and smartphone penetration, leading to the adoption of digital technologies and the rise of FinTech in the country
Atmanirbhar Bharat, which translates to 'self-reliant India', is a phrase the Prime Minister of India Narendra Modi and his government used and popularised in relation to the country's economic development plans. The phrase is an umbrella concept for the Modi government's plans for India to play a larger role in the world economy, and for it to become more efficient, competitive and resilient.
The chemical industry of India is a major industry in the Indian economy and as of 2022, contributes 7% of the country's Gross Domestic Product (GDP). India is the world's sixth largest producer of chemicals and the third largest in Asia, as of 2022. The value of the Indian chemical industry was estimated at $100 billion dollars in 2019. The chemical industry of India generates employment for five million people. The Indian chemical industry produces 80,000 different chemical products. India was also the third largest producer of plastic in 2019. As of September 2019, the alkali chemical industry produced 71% of all chemicals produced in India. India's chemical industry accounts about 14% of production in Indian industries.
The Pharmaceutical industry in Gujarat ranks number one in India with a 33% share in drug manufacturing and a 28% share in drug exports. The state has 130 USFDA certified drug manufacturing facilities. Ahmedabad and Vadodara are considered as pharmaceutical hubs as there are many big and small pharma companies established in these cities.
The Department of Handlooms, Handicrafts, Textiles and Khadi is one of the departments of Government of Tamil Nadu.
India Brand Equity Foundation, an initiative of the Ministry