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Company type | Private |
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Industry | Coffee shop |
Founded | 2002Copenhagen, Denmark | in
Founder | Kaspar Basse |
Number of locations | 338(2023) [1] |
Area served |
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Key people | Thomas Noroxe (CEO) [2] |
Revenue | ![]() |
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Owner |
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Website | www |
Joe & The Juice (stylized in all caps) is a Danish [4] chain of juice bars and coffee shops around the world. As of 2022 it has over 338 locations globally in Europe, Asia, and Australia with 64 locations in North America. [1] The restaurants serve predominantly coffee, juice, and sandwiches. [5] Their tunacado sandwich went viral in 2023. [6]
Joe & The Juice was founded in 2002 by Kaspar Basse, [7] at the time in his late 20s. The company is based in Copenhagen, Denmark. [8] It sells coffee, tea, sandwiches, fresh juices, smoothies, and veggie shots made with organic ingredients. [9] They also offer gluten free options for their sandwiches. [10]
Although Joe & The Juice competes with both coffee shops like Starbucks and stores like Jamba Juice, Basse has tried to develop a different atmosphere at the restaurants, opting instead for what has been described as an "edgier" vibe. [11] Managers are generally given autonomy over their stores. [11]
In 2013, Swedish Valedo Partners bought the company for $48 million, though Basse retained a 10 percent stake. General Atlantic invested in October 2016, to help fund expansion into the United States. [7]
In November 2023, it was reported that American General Atlantic would acquire a majority stake in the company for $641 million. [12] On December 21, it was announced that this transaction had been completed. [13]
In addition to locations throughout Scandinavia, Joe & The Juice has locations in the San Francisco Bay Area, Los Angeles, Chicago, Miami, Pittsburgh, Seattle, Washington, D.C., Vancouver International Airport, New York City, and Minneapolis-St Paul International Airport. Across Europe it has locations in Reykjavík; Antwerp; London, Oxford, Guildford, Gatwick Airport, Brighton, Birmingham, Liverpool, Stansted Airport, Paris and Nice; Lucerne, Zürich, Basel; The Hague, Amsterdam and nearby Amstelveen, Rotterdam, Hamburg; as well as in Seoul. In the Middle East, it has locations in the UAE, Saudi Arabia, Kuwait and Lebanon. [1]
Joe & The Juice opened its first store in Australia in 2016. [14] It suddenly exited the Australian market in 2023 without warning. [15]
In 2022, CEO Thomas Noroxe mentioned that they would expand over the Middle East, starting with Qatar and Dubai, followed by Saudi Arabia, Kuwait, Bahrain and Oman. [2] He also suggested the use of franchise stores to expand into Mexico and China. [2]
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