Jonathan Koon is a Chinese American entrepreneur, artist, and fashion designer who became a self-made millionaire at the age of 16.
Koon was born in 1983 in the Borough of Queens in New York City, the only child of immigrant parents from Hong Kong. In 1998, while attending Stuyvesant High School, Koon launched Extreme Performance Motorsports, a company that imported car tuning accessories from Asia. By age 16, Koon had opened wholesale accounts with Asian auto distributors importing custom body kits, aftermarket wheels and rims, stereo systems, and other specialized accessories. In Bloomberg Businessweek Magazine, Koon describes the import movement and culture to "a virus that spread." [1] Koon's business became one of the main suppliers of Pimp My Ride . [2]
Koon closed down his business while studying at Georgetown University. [1] He graduated with a degree in international business and management. [3] In 2004 he re-entered business and patented car accessories like cell phone holders and air ionizers that became a success among record label executives and rappers. [1] His move from resale to overseas manufacturing also led to contacts with garments manufacturing. He established Koon Enterprises, which manufactures headwear for the brands Rocawear, Honda, Costco and Federated Private Label, among others. [4]
In 2008, Koon purchased street wear brand 8732 from Jay-Z at ROC Apparel Group. With platinum recording artist Young Jeezy, and premier streetwear designer Kwende Waller, he started Young Jeezy 8732 Apparel Ltd, which had over $40 million in annual sales, becoming one of the three top-selling street wear brands in the U.S. [4]
The clothing company now falls under the umbrella of Tykoon Brand Holdings, which is based in his native Queens, N.Y. The 27-person, privately held company, Koon claims, is worth $80 million. [1]
In 2010, Jon Koon's partnered with designer Domenico Vacca, to create the line "Domenico Vacca Denim". David Lipke, writing for Women's Wear Daily, said the partnership combined Vacca's client base with Koon's expertise in sportswear manufacturing. [1]
In April 2013, Koon launched Private Stock, a clothing label and store at 76 Wooster Street, formerly the home and studio of Andy Warhol. [5] The New York Times lauded the store's design, saying that due to Koon's showmanship it "is worth exploring because it is so over the top." [6] On June 7, 2013, Koon's flagship was named "New York's Most Extravagant Store" by Refinery29. [5]
In January 2015, Koon as the owner of the Haculla street wear brand, along with New York City Artist, Harif Guzman, collaborated with British streetwear label Trapstar to launch an exclusive "Haculla X Trapstar Redline" collection for Harvey Nichols. [7]
Koon owns an extensive clothing collection, comprising more than 2,000 pairs of jeans. [8]
In 2014, Koon partnered with the Fabergé Big Egg Hunt in New York City, which played host to the world's biggest egg hunt. Over 200 egg sculptures, each individually created by the world's leading artists, and designers were displayed across the city for three weeks. The hunt was sponsored by Fabergé, which raised money for children in New York City through Agnes Gund's Studio in a School, and conservation efforts through Mark Shand's Elephant Family, saving the endangered Asian elephant and its habitat.
For Koon's egg, "The Golden Child Egg" was created over several stages: Two exquisite Chinese antique vases from the mid-20th century were acquired from China and then shattered and carefully re-fractured. The 30"x 22" fiberglass white egg was first hand gilded with 24k gold-leaf and afterwards in-laid with the broken porcelain pieces from two Chinese antique vases from the mid-20th century, matching the edges of the irregular cracks and mosaicked, positioning each piece equidistant from each other so that the gold would glimmer through the crack lines. "The Golden Child" egg embodied a melding of both the past and future, culture and art form.
Koon's egg is a mathematical illusion that not only reflects his personality and aesthetic philosophy, but also shines light on his culture and background through the use of existing original antique pieces transformed into a new form and perspective. "The Golden Child Egg" was chosen to be one of 20 selected creations auctioned at Sotheby's on April 22, 2014....
DKNY is a New York City–based fashion house for men and women, founded in 1984 by Donna Karan. The company specializes in a wide range of fashion products, including clothing, footwear, and accessories.
Yakira, L.L.C. is an American urban fashion company founded by Marc Ecko in 1993. The company makes apparel and accessories under the brands Ecko Unltd. line for men and the Ecko Red line for girls and women. It is headquartered in New York City. The company's products gained public attention in the late 1990s; they were originally associated with hip-hop and skate culture and moved into mainstream urban culture in the early 2000s. It is most often associated with hip-hop. The style is based on graffiti art. Its brand features a rhino as its logo. Rap artist MC Serch of 3rd Bass assisted with marketing in the early years of the company.
Baby Phat by Kimora Lee Simmons is a privately held American apparel brand established in 1999 by entrepreneur, Russell Simmons. Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. Baby Phat by Kimora Lee Simmons was re-launched in December 2019.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually haute couture became an influence. It commonly centers on casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers, and exclusivity through intentional product scarcity. Enthusiasts follow particular brands and try to obtain limited edition releases.
Escada SE is a luxury women's designer clothing company headquartered in Aschheim, Germany. The company is owned by Regent, L.P., an international private equity firm led by investor Michael Reinstein.
Billionaire Boys Club (BBC) is a streetwear label founded by Pharrell Williams and Nigo in 2003. Its sublabels include Ice Cream, Bee Line, and Billionaire Girls Club.
Southpole is an American wholesale clothing and fashion company, designer, distributor, licensor, and marketer based in Fort Lee, New Jersey, with operating headquarters in New York City. The company was founded in 1991 by two Korean American brothers, David Khym and Kenny Khym under their company name, Wicked Fashions Inc. The company's showroom is located on Fashion Avenue in Manhattan.
Krizia is a designer label and manufacturer of ladies' handbags, clothing, footwear and perfumes. The ready-to-wear fashion label was established in 1954 in Milan, Italy, by Mariuccia Mandelli (1925–2015). Her husband Aldo Pinto was chairman of the company.
Elie Tahari is an Israeli fashion designer. He is the designer of ready-to-wear clothing and fashion accessories. His company is headquartered in New York City, with stores located throughout the world.
Trussardi is an Italian luxury fashion house based in Milan, Italy, and specialized in leather goods, ready-to-wear, perfumes, and accessories.
Celine is a French luxury ready-to-wear and leather goods brand owned by the LVMH group since 1996. It was founded in 1945 by Céline Vipiana. Since November 2015, the headquarters are located at 16 rue Vivienne in the 2nd arrondissement of Paris at the Hôtel Colbert de Torcy, which has French Historic Monument classification. Séverine Merle has been the Chief Executive Officer since April 2017.
Ports is an international luxury fashion house founded by Japanese Canadian fashion designer Luke Tanabe (1920–2009) in Toronto in 1961. It specializes in luxury women's and men's ready-to-wear as well as accessories. Acquired by Chinese Canadian brothers Alfred Chan and Edward Tan in 1989, Ports expanded into the Chinese market in the early 1990s where its parent company — which traded on the Hong Kong Stock Exchange from 2003 to 2018 and has since been privatized — now operates more than 300 retail stores. Sub-brands of the fashion house include Ports (International) in China and Asia as well as Ports 1969, with subsidiaries in Milan and New York City as well as a flagship store in Paris, for global distribution.
Tomas Maier is a German-born designer. From 2001 to 2018, he served as Creative Director at the Italian brand Bottega Veneta.
Supreme (səˈpriːm) is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. The brand aims to appeal to streetwear culture in general as well as the skateboarding and hip hop scenes specifically. The company makes skateboards in addition to clothing and accessories. The red box logo with "Supreme" in white Futura Heavy Oblique is thought to be largely based on Barbara Kruger's art.
Mishka NYC is a streetwear company and record label currently headquartered in Los Angeles, California. It was established in 2003 by Mikhail Bortnik and Greg Rivera in Brooklyn, New York. Featuring bright colors and grotesque but playful cartoon imagery, the brand designs T-shirts, hats, sweaters, and accessories. Mishka NYC's most notable design is the "Keep Watch" eyeball and the "Bearmop" logo, a cartoon bear.
The Row is an American luxury fashion label established by Mary-Kate and Ashley Olsen in 2006. The Row produces ready-to-wear clothing, footwear, handbags and accessories. The label is based in New York City and is available in 37 countries.
Virgil Abloh was an American fashion designer and entrepreneur. One of the most influential and respected fashion designers of his generation, he began his own line of luxury streetwear clothing, Pyrex Vision, in 2012, and became the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013. Abloh was also the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021.
Opening Ceremony is a fashion brand founded in 2002 by fashion designers Carol Lim and Humberto Leon. The brand designs and creates its own products and also retails other emerging fashion labels. Opening Ceremony is known for exotic runway shows and advocating global issues. During the COVID-19 pandemic the company announced it would close all its physical stores due to bankruptcy.
Matthew M. Williams is an American designer, creative, and entrepreneur. The co-founder of the fashion brand 1017 ALYX 9SM, he was appointed creative director of Givenchy women's and men's collections in June 2020.
Alexandre Daillance, also known by his stage name Millinsky, is a French designer and entrepreneur. Millinsky has worked with various artists, including the Rolling Stones on a redesign of the band's Tongue and lips logo for their No Filter Tour, and was named to the Forbes 30 Under 30 list in 2019.