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Company type | Subsidiary |
---|---|
Industry | |
Founded | 1995 |
Founder | Zak Brown |
Headquarters | Indianapolis, USA |
Number of locations | 3 (Indianapolis; London; Hong Kong) |
Area served | Worldwide |
Key people | |
Owner |
|
Number of employees | 150 |
Just Marketing, Inc. (JMI), founded in 1995, is a motorsports marketing agency, sponsorship and advertising in Formula One, NASCAR Cup Series, NASCAR Xfinity Series, IndyCar Series, MotoGP and the WRC, among others.
JMI was founded in 1995 by CEO Zak Brown, a former racing driver. In 2005 JMI brokered a deal between Crown Royal whisky and NASCAR, the first spirit to be a sponsor of the sport in over 40 years. NASCAR had previously banned sponsorship by spirits companies. In 2008 JMI brought LG into Formula 1, followed by UBS in 2010. In 2005 JMI moved its headquarters to Indianapolis, and expanded to the UK in 2005, and Hong Kong in 2010. In 2009 the JMI offices in the UK moved from Silverstone to Duke of York Square in London.
In October 2013, Chime Communications Limited acquired JMI for $76M. [1] The acquisition was largely strategic in nature. Through the acquisition, Chime gained greater depth in its sports marketing presence and JMI gained access to Chime Communication's global advertising reach. Mr. Brown remained the Chief Executive Officer for JMI and also assumed the role of head of new business development for Chime Sports Marketing. [2] He relinquished that post in the winter of 2016 to focus on his responsibilities with McLaren. [3]
Sunoco LP is an American master limited partnership organized under Delaware state laws and headquartered in Dallas, Texas. Dating back to 1886, the company has transitioned from a vertically integrated energy company to a distributor of fuels and operator of midstream services. It was previously engaged in oil, natural gas exploration and production, refining, chemical manufacturing, and retail fuel sales, but divested these businesses.
Takuma "Taku" Sato is a Japanese racing driver, currently competing part-time in the IndyCar Series for RLL. Sato competed in Formula One from 2002 to 2008. In American open-wheel racing, Sato is a two-time winner of the Indianapolis 500 in 2017 and 2020, remaining the only Asian driver to win the event.
Sponsoring something is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor.
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART, which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers.
Speed was an American sports-oriented cable and satellite television network that was owned by the Fox Sports Media Group division of 21st Century Fox. The network was dedicated to motorsports programming, including auto racing, as well as automotive-focused programs.
Leigh Diffey is an Australian-American auto racing and track and field commentator. He is best known for being the lead play-by-play announcer for much of NBC Sports' motorsports coverage, currently calling NASCAR Cup Series and IMSA sports car races for the network. Before this, he was the lead voice of NBC's Formula One and IndyCar Series coverage. Diffey has also worked play-by-play for NBC's coverage of the Summer and Winter Olympic Games, most notably becoming the network's lead track and field sportscaster prior to the 2020 Summer Olympics in Tokyo.
Castrol Limited is a British oil company that markets industrial and automotive lubricants, offering a wide range of oil, greases and similar products for most lubrication applications. The company was originally named CC Wakefield; the name Castrol was originally just the brand name for CC Wakefield's motor oils, but the company eventually changed its name to Castrol when the product name became better-known than the original company name.
Ally Financial Inc. is a bank holding company incorporated in Delaware and headquartered at Ally Detroit Center in Detroit, Michigan. The company provides financial services including car finance, online banking via a direct bank, corporate lending, vehicle insurance, mortgage loans, and other related financing services such as installment sale and lease agreements.
Mobile phone content advertising is the promotion of ring tones, games and other mobile phone services. Such services are usually subscription-based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels and in motor racing, being dominated by such adverts. Advertising in newspapers and magazines has also become popular.
Lawrence Joseph Roberds Foyt is an American former NASCAR and IndyCar driver. He is the biological grandson and adopted son of A. J. Foyt, and a biological cousin of A. J. Foyt IV. His biological mother is Terry Lynn Foyt, daughter of A. J. Foyt, who divorced his biological father Larry Gene Roberds when he was an infant. He also drove in the 2004, 2005, and the 2006 Indianapolis 500 for A. J. Foyt Enterprises.
John Collins is an American professional sports executive, who has served as operating partner of the NY Islanders since Jun 2023. He is also chief executive officer of On Location Experiences, an experiential hospitality business and the official hospitality partner of the National Football League (NFL). Collins is a member of the board of directors of Super Group Holding Company Collins was a founder of Sports Entertainment Acquisition Company, a SPAC which merged with Super Group in a way to take it public. Collins previously served as chief operating officer of the National Hockey League (NHL), which was named "Sports League of the Year" by the SportsBusiness Journal and SportsBusiness Daily in 2014 and 2011. Before joining the NHL, he was a senior executive with the NFL and the president and chief executive officer of the Cleveland Browns.
Camping World Holdings, Inc. is an American corporation specializing in selling recreational vehicles (RVs), recreational vehicle parts, and recreational vehicle service. They also sell supplies for camping. The company has its headquarters in Lincolnshire, Illinois. In October 2016 it became a publicly traded company when it raised $251 million in an IPO. Camping World operates over 180 retail/service locations in 46 states, and also sells goods through mail order and online. It claims to be the world's largest supplier of RV parts and supplies.
Racer, is an American motorsports magazine based in Irvine, California. Owned by Racer Media & Marketing, it is published six times a year. and has a news and commentary website, Racer.com along with The RACER Channel on YouTube.
Alexander Michael Rossi is an American racing driver, who is set to compete in the 2025 IndyCar Series for Ed Carpenter. Rossi competed in Formula One at five Grands Prix in 2015. In American open-wheel racing, Rossi won the Indianapolis 500 as a rookie in 2016 with Herta; in endurance racing, he won the 24 Hours of Daytona in 2021 with WTR.
Zakary Challen Brown is an American businessman and former professional racing driver, currently residing in England. He is the chief executive officer of McLaren Racing. Born and raised in California, Brown raced professionally around the world for ten years before developing his skills in motorsport's business and commercial worlds.
Ryan Austin Payton Reed is an American professional stock car racing driver and driver coach. He competes part-time in the NASCAR Craftsman Truck Series, driving the No. 91 Chevrolet Silverado for McAnally-Hilgemann Racing. After Roush closed down their Xfinity Series team after the 2018 season, Reed has mostly been without a ride in NASCAR since then and while in that situation, Reed has worked since 2020 as the driver coach for Jack Wood, who competes full-time in the ARCA Menards Series.
Wasserman Group is a sports marketing and talent management company based in Los Angeles. Casey Wasserman, grandson of media mogul Lew Wasserman, founded the company in 1998 and acts as its chief executive.
Motorsport.com is a website specializing in motor racing news. It posts content in thirteen languages. It is part of the Motorsport Network Media LLC (MSNM) company. Motorsport.com's headquarters are in Miami, United States. MSNM, a leading media company in the world, is acquired by GMF Media, an affiliate of GMF Capital.
Motorsport Network is an American media and technology company headquartered in Miami, Florida and London, UK. The company's proprietary brands, websites and OTT operations focus on motor racing and consumer automotive content serving and presenting content to audiences worldwide. The privately held business was founded in 2015 with the acquisition of Motorsport.com and now operates international digital, videogame, print, e-commerce & event businesses.
The new millennium saw many changes for motorsport. Not only were there technological developments, but also historic ones like NASCAR's severing of ties with the tobacco industry.