Just Marketing International

Last updated
Just Marketing, Inc.
Type Subsidiary
Industry
Founded1995
Founder Zak Brown
Headquarters Indianapolis, USA
Number of locations
3 (Indianapolis; London; Hong Kong)
Area served
Worldwide
Key people
Owner
  • Chime Communications Limited through subsidiary CSM North America, LLC
Number of employees
150

Just Marketing, Inc. (JMI), founded in 1995, is a motorsports marketing agency, sponsorship and advertising in Formula One, NASCAR Sprint Cup Series, NASCAR Xfinity Series, IndyCar Series, MotoGP and the WRC, among others.

Contents

History

JMI was founded in 1995 by CEO Zak Brown, a former racing driver. In 2005 JMI brokered a deal between Crown Royal whisky and NASCAR, the first spirit to be a sponsor of the sport in over 40 years. NASCAR had previously banned sponsorship by spirits companies. In 2008 JMI brought LG into Formula 1, followed by UBS in 2010. In 2005 JMI moved its headquarters to Indianapolis, and expanded to the UK in 2005, and Hong Kong in 2010. In 2009 the JMI offices in the UK moved from Silverstone to Duke of York Square in London.

In October 2013, Chime Communications Limited acquired JMI for $76M. [1] The acquisition was largely strategic in nature. Through the acquisition, Chime gained greater depth in its sports marketing presence and JMI gained access to Chime Communication's global advertising reach. Mr. Brown remained the Chief Executive Officer for JMI and also assumed the role of head of new business development for Chime Sports Marketing. [2] He relinquished that post in the winter of 2016 to focus on his responsibilities with McLaren. [3]

Related Research Articles

<span class="mw-page-title-main">Sunoco</span> American fuel station chain

Sunoco LP is an American master limited partnership organized under Delaware state laws and headquartered in Dallas, Texas. Dating back to 1886, the company has transitioned from a vertically integrated energy company to a distributor of fuels. It was previously engaged in oil, natural gas exploration and production, refining, chemical manufacturing, and retail fuel sales, but divested these businesses. Sunoco is the largest independent distributor of fuels in the United States.

<span class="mw-page-title-main">Sponsor (commercial)</span> Support of an event, activity, person, or organization financially or through services

Sponsoring something is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor.

DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART, which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers.

Speed was an American sports-oriented cable and satellite television network that was owned by the Fox Sports Media Group division of 21st Century Fox. The network was dedicated to motorsports programming, including auto racing, as well as automotive-focused programs.

Castrol Limited is a British oil company that markets industrial and automotive lubricants, offering a wide range of oil, greases and similar products for most lubrication applications. The company originally named CC Wakefield, the name Castrol was originally just the brand name for CC Wakefield's motor oils, but the company eventually changed its name to Castrol when the product name became better-known than the original company name.

<span class="mw-page-title-main">Ally Financial</span> American financial services company

Ally Financial is a bank holding company organized in Delaware and headquartered at Ally Detroit Center in Detroit, Michigan. The company provides financial services including car finance, online banking via a direct bank, corporate lending, vehicle insurance, mortgage loans, and other related financing services such as installment sale and lease agreements.

<span class="mw-page-title-main">Evernham Motorsports</span> Former American racecar team

Evernham Motorsports was an American professional stock car racing organization that competed in the NASCAR Cup Series. The team was founded in 2000 by former Hendrick Motorsports crew chief Ray Evernham, entering full-time competition as a two-car operation in 2001 and fielding additional full-time entries in alliances with Ultra Motorsports and the Valvoline corporation. The organization was renamed Gillett Evernham Motorsports in 2007 after former Montreal Canadiens and Liverpool F.C. owner George Gillett bought a controlling interest from founder Evernham, and merged with Petty Enterprises in 2009 to become Richard Petty Motorsports.

Mobile phone content advertising is the promotion of ring tones, games and other mobile phone services. Such services are usually subscription-based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels and in motor racing, being dominated by such adverts. Advertising in newspapers and magazines has also become popular.

<span class="mw-page-title-main">Larry Foyt</span> American racing driver

Lawrence Joseph Roberds Foyt is an American former NASCAR and IndyCar driver. He is the biological grandson and adopted son of A. J. Foyt, and a biological cousin of A. J. Foyt IV. His biological mother is Terry Lynn Foyt, daughter of A. J. Foyt, who divorced his biological father Larry Gene Roberds when he was an infant. He also drove in the 2004, 2005, and the 2006 Indianapolis 500 for A. J. Foyt Enterprises.

John Collins is an American professional sports executive, who has served as operating partner of the NY Islanders since Jun 2023. He is also chief executive officer of On Location Experiences, an experiential hospitality business and the official hospitality partner of the National Football League (NFL). Collins is a member of the Board of Directors of Super Group Holding Company Collins was a founder of Sports Entertainment Acquisition Company, a SPAC which merged with Super Group in a way to take it public. Collins previously served as chief operating officer of the National Hockey League (NHL), which was named "Sports League of the Year" by the SportsBusiness Journal and SportsBusiness Daily in 2014 and 2011. Before joining the NHL, he was a senior executive with the NFL and the president and chief executive officer of the Cleveland Browns.

<span class="mw-page-title-main">Camping World</span> Camping vehicle and equipment manufacturer

Camping World Holdings, Inc. is an American corporation specializing in selling recreational vehicles (RVs), recreational vehicle parts, and recreational vehicle service. They also sell supplies for camping. The company has its headquarters in Lincolnshire, Illinois. In October 2016 it became a publicly traded company when it raised $251 million in an IPO. Camping World operates over 180 retail/service locations in 46 states, and also sells goods through mail order and online. It claims to be the world's largest supplier of RV parts and supplies.

Snyder Communications Inc. (SNC) was an American advertising corporation founded in 1988 by Daniel Snyder and his sister Michelle Snyder. Their activities were mainly outsourced marketing services, such as direct marketing, database marketing, proprietary product sampling, sponsored information display in prime locations, call centers, and field sales.

<i>Racer</i> (magazine) US motorsports magazine

Racer, is an American motorsports magazine based in Irvine, California. Owned by Racer Media & Marketing, it is published eight times a year as a sister publication to the Racer.com website.

<span class="mw-page-title-main">Alexander Rossi</span> American racing driver

Alexander Michael Rossi is an American racing driver. He competes full-time in the IndyCar Series, driving the No. 7 Chevrolet for Arrow McLaren. Rossi is best known for winning the 100th running of the Indianapolis 500 as a rookie in 2016. He previously drove for Andretti Autosport.

<span class="mw-page-title-main">Zak Brown</span> American businessman and racing driver

Zakary Challen Brown is an American businessman and former professional racing driver, currently residing in England. He is chief executive officer of McLaren Racing.

<span class="mw-page-title-main">Ryan Reed</span> American racing driver

Ryan A. Reed is an American professional stock car racing driver and driver coach who previously competed part-time in the NASCAR Camping World Truck Series. Reed previously competed full-time in the NASCAR Xfinity Series with Roush Fenway Racing for five years, driving the No. 16 Ford Mustang, which was highlighted by two wins at the season-opening Daytona race. He has also competed in the ARCA/CRA Super Series in the past. After Roush closed down their Xfinity Series team after the 2018 season, Reed has mostly been without a ride in NASCAR since then. While in that situation, Reed has worked since 2020 as the driver coach for Jack Wood, who competes for GMS Racing in the ARCA Menards Series.

Motorsport.com is a website specializing in motor racing news. It posts content in thirteen languages. It is part of the Motorsport Network company. Motorsport.com's headquarters are in Miami, United States.

<span class="mw-page-title-main">Pato O'Ward</span> Mexican racing driver

Patricio "Pato" O'Ward Junco is a Mexican professional auto racing driver who competes full-time in the IndyCar Series, driving the No. 5 Chevrolet for Arrow McLaren. He is the 2018 Indy Lights champion.

Motorsport Network is an American media and technology company headquartered in Miami, Florida and London, UK. The company's proprietary brands, websites and OTT operations focus on motor racing and consumer automotive content serving and presenting content to audiences worldwide. The privately held business was founded in 2015 with the acquisition of Motorsport.com and now operates international digital, videogame, print, e-commerce & event businesses.

The new millennium saw many changes for motorsport. Not only were there technological developments, but also historic ones like NASCAR's severing of ties with the tobacco industry.

References

  1. "London-based Chime Communications Acquires Just Marketing Int'l for $76M". Sports Business Daily Global Journal. Retrieved 28 October 2013.
  2. Schoettle, Anthony. "British firm to buy Just Marketing for $76 million". Indianapolis Business Journal. Retrieved 25 October 2013.
  3. Chris Medland (August 26, 2016). "Zak Brown quits role amid F1 links". F1i.com. Retrieved September 18, 2023.{{cite web}}: CS1 maint: url-status (link)

Notes