Katrin Adt

Last updated
Katrin Adt
Born (1972-05-08) 8 May 1972 (age 50)
Bonn, West Germany
OccupationBusiness executive
Known forCEO of Smart
Daimler AG executive
Children2

Katrin Adt (born 8 May 1972) is a German business executive. She has served as the head of the newly created division Mercedes-Benz Cars Own Retail Europe (cars and vans) at Daimler AG since July 2019 and previously CEO of the Smart car division from 2018 to 2020.

Contents

Biography

Adt was born in 1972 as the daughter of diplomat Harro Adt. [1] She grew up in Afghanistan, India, Switzerland, the Central African Republic and France. [2] After graduating in 1991, she studied law in Göttingen and Coimbra. She completed her legal traineeship at the Higher Regional Court in Celle as well as in Frankfurt and Brussels.

In 1999, Adt started her career at Daimler AG as assistant to the then director of DaimlerChrysler in Belgium and Luxembourg, Annette Winkler (later her predecessor at smart). [3] From 2002 to 2006, she was responsible for the dealer network development of the Daimler Group in Belgium and Luxembourg, before moving to the corporate headquarters in Stuttgart in 2006. There, she was given responsibility for the Group's global sales network strategy. During this time, she was responsible among other things, the demerger of the worldwide distribution networks of Daimler and Chrysler, after the alliance had ended in 2007 with the sale of Chrysler. From 2009, she led a project for the worldwide realignment of Mercedes-Benz sales. [4]

From 2010 to 2013, Adt was the CEO of Mercedes-Benz Luxembourg and, with an organization of around 550 employees, was responsible for the wholesale, retail and service of Mercedes-Benz passenger cars, commercial vehicles and buses.

In 2013, she moved to Stuttgart to join Egon Zehnder before returning to Daimler in 2014 as Vice President HR Development & HR Services. She was responsible for the management of the Group's top management level, personnel development and management training, the expatriate management of Daimler AG and the nationwide HR shared service organization. In this role, Adt developed and was responsible for the company-wide transformation program "Leadership 2020", with which Daimler is developing a new leadership culture, strengthening a flexible and innovative organization and thus aligning itself for the future. [5]

In June 2018, Daimler announced that Adt would take over the management of the smart product division from Winkler. Adt has been managing smart since September of the same year. There, she mainly designed the conversion of the car manufacturer to the supplier of exclusively electric cars. [6]

In May 2019, Adt shifted positions to run Mercedes-Benz's wholly owned and operated dealerships in Europe, reporting to Britta Seeger who is Daimer's board member for sales and marketing. [7] Daimer has announced that Adt's role will be focused on "shaping a long-term future for the brand, which was secured by founding a joint venture with Geely in China". [8] In 2019, Adt was appointed as the new head of the smart product area at Daimer AG. [9]

Mandates and memberships

Personal life

Adt is married and has two children. [10]

Related Research Articles

<span class="mw-page-title-main">Mercedes-Benz Group</span> German multinational automotive company

The Mercedes-Benz Group AG is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacturers. Daimler-Benz was formed with the merger of Benz & Cie. and Daimler Motoren Gesellschaft in 1926. The company was renamed DaimlerChrysler upon acquiring the American automobile manufacturer Chrysler Corporation in 1998, and was again renamed Daimler AG upon divestment of Chrysler in 2007. In 2021, Daimler AG was the second-largest German automaker and the sixth-largest worldwide by production. In February 2022, Daimler was renamed Mercedes-Benz Group.

<span class="mw-page-title-main">Mercedes-Benz C-Class</span> Motor vehicle

The Mercedes-Benz C-Class is a series of compact executive cars produced by Mercedes-Benz Group AG. Introduced in 1993 as a replacement for the 190 (W201) range, the C-Class was the smallest model in the marque's line-up until the W168 A-Class arrived in 1997. The C-Class has been available with a "4MATIC" four-wheel drive option since 2002. The third generation (W204) was launched in 2007 while the current W206 generation was launched in 2021.

<span class="mw-page-title-main">Dieter Zetsche</span> German engineer and business executive (born 1953)

Dieter Zetsche is a German engineer and business executive. He is the chairman of TUI AG. He was the chairman of the board of management of Daimler AG and head of Mercedes-Benz until 22 May 2019, a role he had held since 2006, in addition to being a member of the company's board since 1998.

Daimler-Motoren-Gesellschaft was a German engineering company and later automobile manufacturer, in operation from 1890 until 1926. Founded by Gottlieb Daimler (1834–1900) and Wilhelm Maybach (1846–1929), it was based first in Cannstatt. Daimler died in 1900, and their business moved in 1903 to Stuttgart-Untertürkheim after the original factory was destroyed by fire, and again to Berlin in 1922. Other factories were located in Marienfelde and Sindelfingen.

<span class="mw-page-title-main">Mercedes 35 hp</span> Motor vehicle

The Mercedes 35 HP was a radical early car model designed in 1901 by Wilhelm Maybach and Paul Daimler, for Emil Jellinek. Produced in Stuttgart, Germany, by Daimler-Motoren-Gesellschaft (DMG), it began the Mercedes line of cars. Its name is derived from the power of the engine, 35 Pferdestärken(26 kW, approximately 35 horsepower).

<span class="mw-page-title-main">Beijing Benz</span> Automotive manufacturing company

Beijing Benz is an automotive manufacturing company headquartered in Beijing, China, and a joint venture between BAIC Motor and Mercedes-Benz Group.

Daimler is a German surname. It may refer to:

<span class="mw-page-title-main">Mercedes (marque)</span> German car brand

Mercedes is a brand originally created by the Daimler-Motoren-Gesellschaft (DMG) and used for first time in the 35 hp model released by the company in 1901. DMG began to develop in 1900, after the death of its co-founder, Gottlieb Daimler. Although the name was not lodged as a trade name until 23 June 1902 and not registered legally until 26 September, the brand name eventually would be applied to an automobile model built by Wilhelm Maybach to specifications by Emil Jellinek. This vehicle was delivered to him on 22 December 1900.

Mercedes-Benz, commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG is headquartered in Stuttgart, Baden-Württemberg, Germany. Mercedes-Benz AG produces consumer luxury vehicles and commercial vehicles badged as Mercedes-Benz. From November 2019 onwards, Mercedes-Benz-badged heavy commercial vehicles are managed by Daimler Truck, a former part of the Mercedes-Benz Group turned into an independent company in late 2021. In 2018, Mercedes-Benz was the largest brand of premium vehicles in the world, having sold 2.31 million passenger cars.

Andreas Renschler is a German engineering manager. He is the former Chief Executive Officer of TRATON SE and member of the Board of Management of Volkswagen AG. Furthermore he is chairman of the Latin America Committee of German Business.

Smart is a German automotive marque. Smart Automobile Co., Ltd. is a joint venture established by Mercedes-Benz AG and Zhejiang Geely Holding Group in 2019 and aimed at producing Smart-badged cars in China to be marketed globally. The venture is headquartered in Ningbo. It produces small battery electric vehicles in their manufacturing plant in China, while previously the marque was known to produce microcars and subcompacts, primarily the Fortwo and Forfour, at Smartville in Hambach, Moselle, France and in the Revoz plant. Its distribution, marketing and aftersales activities in Europe are currently handled by smart Europe GmbH which is headquartered in Stuttgart, Germany.

<span class="mw-page-title-main">Wolfgang Bernhard</span>

Wolfgang Bernhard is a former member of the Board of Management of Daimler AG. He served as the former President and COO of Chrysler from 2000 to 2004.

<span class="mw-page-title-main">Denza</span> Automobile manufacturing company in China

Shenzhen BYD New Energy Co., Ltd., trading as Denza, is an automobile manufacturing company headquartered in Shenzhen, China, specialising in luxury electric cars and an equally owned joint venture between BYD and the Mercedes-Benz Group. Founded in May 2010, in late 2014 the company produced a single model with an all-electric range of up to 300 km (190 mi). The car was initially put on sale in selected Chinese cities only. In December 2021 it was announced the Daimler will reduce its share to 10% and BYD will hold 90%.

<span class="mw-page-title-main">Mercedes-Benz Bank</span>

Mercedes-Benz Bank AG is a universal bank with seat in Stuttgart. Mercedes-Benz Group founded in 1979 the Mercedes Leasing GmbH and in 1987 the Mercedes-Benz Finanz GmbH. The universal bank was founded under the name DaimlerChrysler Bank in 2001 and obtained a banking license in 2002. The name was changed to Mercedes-Benz Bank in 2008.

<span class="mw-page-title-main">Annette Winkler</span> German businessman

Annette Winkler is a German business executive who was the CEO and director of Smart Automobile, the division of Daimler AG noted for manufacturing and marketing the two-passenger Smart Fortwo and four-passenger Smart Forfour city cars, from 2011 to 2018.

<span class="mw-page-title-main">Ola Källenius</span> Swedish business executive (born 1969)

Sten Ola Källenius is a Swedish business executive. He is the chairman of the board of management of Mercedes-Benz Group, and CEO of Mercedes-Benz. He is the first non-German in both positions.

PT Mercedes-Benz Distribution Indonesia is the official agent of Mercedes-Benz cars in Indonesia which has become the number one selling premium brand in Indonesia.

<span class="mw-page-title-main">Britta Seeger</span> German business executive

Britta Seeger is a German business executive. She is currently the second female member of the Board of Management of Daimler AG alongside Renata Jungo Brüngger and, after her predecessor Christine Hohmann-Dennhardt, the third woman in the history of Daimler AG to be appointed to the Board of Management.

Jürgen Hubbert was a German mechanical engineer and manager. From 16 December 1998 to 6 April 2005 he was a member of the Board of Management of what was then DaimlerChrysler AG and in this function was responsible for the Mercedes Car Group (MCG).

References

  1. ↑ ""Cocktails, Kongo, Kakerlaken"". www.goettinger-tageblatt.de (in German).
  2. ↑ "Daimler: Diese Frau schmiedet Karrieren". Stuttgarter Zeitung (in German). Retrieved 2019-02-15.
  3. ↑ Alexandra Borchardt (2015), "Mensch, Mentor, Motor", sueddeutsche.de (in German), ISSN   0174-4917 , retrieved 2019-02-15
  4. ↑ Stuttgarter Zeitung, Stuttgart Germany. "Daimler: Diese Frau schmiedet Karrieren" (in German). Retrieved 2019-02-15.
  5. ↑ "Katrin Adt übernimmt Leitung von smart" (in German). Retrieved 2019-02-15.
  6. ↑ Daimler-Personalmanagerin Adt übernimmt Leitung bei Smart Handelsblatt, 22. Juni 2018
  7. ↑ Hetzner, Christiaan (2019-05-02). "Daimler shifts Smart boss Adt to new role". Automotive News Europe. Retrieved 2019-10-29.{{cite web}}: CS1 maint: url-status (link)
  8. ↑ "Daimler, Geely will relaunch Smart as China-based EV brand". Automotive News Europe. 2019-03-28. Retrieved 2019-10-29.
  9. ↑ "Katrin Adt to take over as head of smart". marsMediaSite. Retrieved 2020-01-31.
  10. ↑ Stuttgarter Zeitung, Stuttgart Germany. "Daimler: Diese Frau schmiedet Karrieren" (in German). Retrieved 2019-02-15.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.