Morris was classically trained on piano.[2] He formed a rock and roll group called the Firecrests while a student at Birkenhead School, and served as lead vocalist; they recorded the songs "That'll Be the Day", "I Knew From the Start", and "Party", but were strictly a local attraction.[3] After leaving University early, Morris was discovered by impresario Larry Parnes while working and singing at the 2i's Coffee Bar in London.[1] Parnes gave him the stage name Lance Fortune, a name he had previously considered for another artist he signed in 1959, Georgie Fame.[1][4] The newly named Fortune signed to Pye Records as a soloartist,[2] and released four singles, two of which became hits in the UK Singles Chart in 1960. "Be Mine" reached No. 4, whilst the follow-up, "This Love I Have For You" was a Top 30 hit.[2][5]
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