Lesedi FM

Last updated
Lesedi FM
Lesedi FM (2013 Logo).gif
Broadcast areaFree State
Frequency 87.7 - 106.6 FM [1]
Programming
Format Contemporary [1]
Ownership
Owner SABC
History
First air date
1960
Links
Website http://www.lesedifm.co.za

Lesedi FM is a South African PBS [1] radio network owned the South African Broadcasting Corporation (SABC) , Manini Nyokong and Kgagamatso Kwataile. [2]

Contents

Coverage areas and frequencies

The station was launched in 1960 and is currently available in seven provinces with a spill-over to the other two on 87.7 – 106.6 FM frequencies.

Lesedi FM broadcasts from Bloemfontein to the Sesotho-speaking and understanding communities. It is the biggest Sesotho radio station in South Africa.

It is the 4th largest radio station in South Africa with an audience of 3.46 million with the highest audience share of 62% in the Free State and 10% in Gauteng.

Target audience

Lesedi FM is an urban/metro radio station with the highest SEM 5-8, with a primary target audience of 25-49 with 52%, secondary  15-24 with 20% and loyal 50+ at 28%. Female 54% vs. Male 46% [1]

Listenership figures

Estimated Listenership [3]
7 DayAve. Mon-Fri
May 20133 783 0002 339 000
Feb 20133 629 0002 159 000
Dec 20123 581 0002 141 000
Oct 20123 593 0002 145 000
Aug 20123 597 0002 128 000
Jun 20123 584 0002 112 000

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References

  1. 1 2 3 4 The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012. Archived from the original on 2013-05-23.
  2. Lesedi FM Website
  3. SAARF RAMS (Presentations)