List of U.S. state tourism slogans

Not to be confused with List of U.S. state and territory mottos.

A welcome sign into Pennsylvania, bearing the slogan "Pursue Your Happiness"

This is a list of tourism slogans for each of the 50 states in the United States of America, as adopted by each state's departments for handling tourism.

List

This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources.

A sign welcoming travelers to Georgia, thanking visitors for having "Georgia on their mind"

State	Slogan	Other or previous slogans	Ref
Alabama	Sweet Home Alabama	Share the Wonder	[1] [2]
Alaska	Find your Alaska	Beyond Your Dreams, Within Your Reach	[3]
California	Dream Big		[ citation needed ]
Colorado	Come to Life		[4]
Connecticut	Make it Here	Still Revolutionary
Delaware	Endless Discoveries	It's good being first	[1]
Florida		Your Florida Side is Calling Must Be the Sunshine The Rules are Different Here	[5] [6]
Georgia	Georgia on My Mind	Put Your Dreams in Motion Ready Set Georgia	[7] [8]
Hawaii	The Islands of Aloha		[ citation needed ]
Idaho	Famous Potatoes	Great Potatoes. Tasty Destinations	[1]
Illinois	Middle of Everything	Are You Up for Adventure? Mile after Magnificent Mile	[9] [1]
Indiana	Honest to Goodness Indiana	IN Indiana	[10]
Iowa	Freedom to Flourish	Fields of Opportunity	[1]
Kansas	To the stars	There's No Place Like Kansas As big as you think	[1] [11]
Kentucky	Unbridled Spirit		[12]
Louisiana	Feed Your Soul	Pick Your Passion	[13] [14]
Maine	Welcome Home	Discover Your Maine Thing The Way Life Should Be There's more to Maine	[15] [1]
Maryland	You're Welcome		[16]
Massachusetts	It's All Here		[ citation needed ]
Michigan	Pure Michigan	Say Yes to Michigan Great Lakes. Great Times.	[1] [17] [18]
Minnesota	Explore Minnesota	Land of 10,000 Lakes	[ citation needed ]
Mississippi	Feels Like Coming Home		[ citation needed ]
Montana	The Sky's the Limit	Big Sky Country Montana - Naturally Inviting	[19] [20]
Nebraska	Nebraska, its not for everyone.	The good life.	[ citation needed ]
Nevada	A World Within. A State Apart.		[21]
New Hampshire	Live Free		[ citation needed ]
New Mexico	Adventure That Feeds the Soul		[ citation needed ]
New York	I Love New York		[ citation needed ]
North Dakota	Start Your Journey to Legendary		[ citation needed ]
Ohio	The Heart of it all	So Much to Discover! Find it here	[22] [23]
Oklahoma	Imagine that	Oklahoma is OK Native America	[1] [24] [25] [26]
Oregon	We Like It Here. You Might Too.	Stay Weird	[ citation needed ]
Pennsylvania	Pursue your Happiness	The State of Independence	[1] [27]
Rhode Island	Fun-Sized	The Ocean State Unwind	[1] [28]
South Carolina	Made for Vacation	Smiling Faces. Beautiful Places.	[29]
South Dakota	My Great Place	Your American Journey Great Faces, Great Places	[30]
Tennessee	Sounds Good to Me		[ citation needed ]
Texas	It's Like a Whole Other Country		[31]
Utah	Greatest Snow on Earth!		[32]
Vermont	Vermont, Naturally		[ citation needed ]
Virginia	Virginia is for Lovers		[ citation needed ]
Washington	Washington: The State	SayWA?	[1] [33]
West Virginia	Wild and Wonderful	Almost Heaven	[34]
Wisconsin	Discover the Unexpected	You're Among Friends	[35]
Wyoming	That's Wyoming	True West	[ citation needed ]

References

1. "State Slogans: Ranked And Saluted". The Awl. Retrieved 2023-06-28.
2. "Alabama's Official Travel Guide". alabama.travel. Retrieved 2023-06-28.
3. Howley, J. P. (2016-10-18). "New Brutally Honest Tourism Slogans for All 50 States". Thrillist. Retrieved 2023-06-28.
4. "Colorado Tourism Office Unveils Fresh Strategy Behind Its 'Come to Life' Campaign". April 3, 2018. Archived from the original on December 30, 2023. Retrieved February 13, 2024.
5. By (1986-09-09). "STATE TO UNVEIL NEW SLOGAN: 'RULES ARE DIFFERENT HERE'". Sun Sentinel. Retrieved 2023-06-28.
6. "'Must Be The Sunshine' replaces 'Your Florida Side Is Calling' as official state tourism slogan". Tampa Bay Times. Retrieved 2023-06-28.
7. "Peach State adds new slogan but keeps 'Georgia on My Mind'". AccessWDUN. Retrieved 2023-06-28.
8. "Ready. Set. Georgia | Official Georgia Tourism & Travel Website | ExploreGeorgia.org". www.exploregeorgia.org. Retrieved 2023-06-28.
9. Tourism, Illinois Office of. "Gov. Pritzker Unveils New "Middle of Everything" Summer Ad Campaign, Starring and Directed by Illinois' own Jane Lynch". www.prnewswire.com (Press release). Retrieved 2023-06-28.
10. Smith, Brandon (2022-06-08). "Indiana unveils new tourism marketing campaign, 'IN Indiana'". WFYI Public Media. Retrieved 2023-06-28.
11. "To the Stars | Kansas Tourism Campaign". www.travelks.com. 2020-06-26. Retrieved 2023-06-28.
12. "Kentucky 'kicks ass': Taking pride in plain speaking". BBC News. 2013-01-31. Retrieved 2023-06-28.
13. MYERS, BEN (2018-01-23). "Nungesser unveils Louisiana's new tourism slogan: 'Feed Your Soul'". The Advocate. Retrieved 2023-06-28.
14. "'Feed Your Soul' is new Louisiana slogan". Longview News-Journal. 2018-01-23. Retrieved 2023-06-28.
15. Lockwood, Lou (2019-02-01). "Maine Has A New Slogan on the New Hampshire Border Welcome Sign". Q97.9. Retrieved 2023-06-28.
16. "Governor Moore Invites Visitors to Explore Maryland in New Tourism Campaign". May 23, 2023. Archived from the original on October 4, 2023. Retrieved February 13, 2024.
17. "Before Pure Michigan … - Michigan Blue Magazine" . Retrieved April 12, 2024.
18. "A 'Pure' History Of Michigan Tourism Campaigns" . Retrieved April 12, 2024.
19. Miele, Frank (April 16, 2016). "COLUMN: Montana, no limit (on state slogans)". Daily Inter Lake. Archived from the original on May 26, 2023. Retrieved February 13, 2024.
20. "Montana History Compass / Facts: Nicknames, Mottos, and Symbols". Archived from the original on October 3, 2022. Retrieved February 13, 2024.
21. Rebirth, Reno. "New state brand: "Nevada. A world within. A state apart" [includes video of The Killers' song/ad]". Reno Gazette Journal. Retrieved 2024-02-12.
22. "Ohio's returned to its old tourism slogan, here's why". The Enquirer. Retrieved 2023-06-28.
23. Associated Press (2002-03-23). "State Decides To Keep Its 1-Year-Old Travel Slogan". Cleveland19. Retrieved 2023-06-28.
24. staff, Ashley Ellis, KTUL (2020-02-12). "Oklahoma unveils new branding and tagline, 'Imagine that'". KTUL. Retrieved 2023-06-28.
25. "Oklahoma to get new license plates, logo, slogan through rebranding effort". The Oklahoman. Retrieved 2023-06-28.
26. "Oklahoma". www.15q.net. Retrieved 2023-06-28.
27. "Pennsylvania turns to 'happiness' for new tourism motto". The Morning Call. 2016-03-09. Retrieved 2023-06-28.
28. "Rhode Island Fun-Sized Campaign | Things to do in RI".
29. "South Carolina Tourism Information". Travel Tips – USA Today. Retrieved 2023-06-28.
30. "SD Tourism has a new slogan". Custer State Park Resort. Retrieved 2023-06-28.
31. Tourism, Texas. "Texas Tourism Launches New Advertising Campaign". www.prnewswire.com (Press release). Retrieved 2023-06-28.
32. "The Science Behind The Greatest Snow on Earth®| Visit Utah". ?. 2024-01-30. Retrieved 2024-04-12.
33. "Washington State's New "SayWA" Slogan Faces Ridicule..." 2008-03-28. Retrieved 2023-06-28.
34. "Almost Heaven, West Virginia". business4.wv.gov. Retrieved 2023-06-28.
35. "About Us | WI Department of Tourism | Travel Wisconsin". TravelWisconsin. Archived from the original on 2024-02-01. Retrieved 2024-02-12.