List of U.S. state tourism slogans

Not to be confused with List of U.S. state and territory mottos.

A welcome sign into Pennsylvania, bearing the slogan "Pursue Your Happiness"

This is a list of tourism slogans for each of the 50 states in the United States of America, as adopted by each state's departments for handling tourism.

List

This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by editing the page to add missing items, with references to reliable sources.

A sign welcoming travelers to Georgia, thanking visitors for having "Georgia on their mind"

State	Slogan	Other or previous slogans	Ref
Alabama	Sweet Home Alabama	Share the Wonder	[1] [2]
Alaska	Find your Alaska	Beyond Your Dreams, Within Your Reach	[3]
Arizona	Vibrant Arizona
California	Dream Big		[ citation needed ]
Colorado	Come to Life		[4]
Connecticut	Make it Here	Still Revolutionary Full of Surprises
Delaware	Endless Discoveries	It's good being first	[1]
Florida		Your Florida Side is Calling Must Be the Sunshine The Rules are Different Here	[5] [6]
Georgia	Georgia on My Mind	Put Your Dreams in Motion Ready Set Georgia	[7] [8]
Hawaii	The Islands of Aloha		[ citation needed ]
Idaho	Famous Potatoes	Great Potatoes. Tasty Destinations	[1]
Illinois	Middle of Everything	Are You Up for Adventure? Mile after Magnificent Mile	[9] [1]
Indiana	Honest to Goodness Indiana	IN Indiana	[10]
Iowa	Freedom to Flourish	Fields of Opportunity	[1]
Kansas	To the stars	There's No Place Like Kansas As big as you think	[1] [11]
Kentucky	Unbridled Spirit		[12]
Louisiana	Feed Your Soul	Pick Your Passion	[13] [14]
Maine	Welcome Home	Discover Your Maine Thing The Way Life Should Be There's more to Maine	[15] [1]
Maryland	You're Welcome		[16]
Massachusetts	It's All Here		[ citation needed ]
Michigan	Pure Michigan	Say Yes to Michigan Great Lakes. Great Times.	[1] [17] [18]
Minnesota	Explore Minnesota	Land of 10,000 Lakes	[ citation needed ]
Mississippi	Feels Like Coming Home		[ citation needed ]
Montana	The Sky's the Limit	Big Sky Country Montana - Naturally Inviting	[19] [20]
Nebraska	Nebraska, its not for everyone.	The good life.	[ citation needed ]
Nevada	A World Within. A State Apart.		[21]
New Hampshire	Live Free		[ citation needed ]
New Mexico	Adventure That Feeds the Soul		[ citation needed ]
New York	I Love New York		[ citation needed ]
North Dakota	Start Your Journey to Legendary		[ citation needed ]
Ohio	The Heart of it all	So Much to Discover! Find it here	[22] [23]
Oklahoma	Imagine that	Oklahoma is OK Native America	[1] [24] [25] [26]
Oregon	We Like It Here. You Might Too.	Stay Weird	[ citation needed ]
Pennsylvania	Pursue your Happiness	The State of Independence	[1] [27]
Rhode Island	Fun-Sized	The Ocean State Unwind	[1] [28]
South Carolina	Made for Vacation	Smiling Faces. Beautiful Places.	[29]
South Dakota	My Great Place	Your American Journey Great Faces, Great Places	[30]
Tennessee	Sounds Good to Me		[ citation needed ]
Texas	Let’s Texas		[31]
Utah	Greatest Snow on Earth!		[32]
Vermont	Vermont, Naturally		[ citation needed ]
Virginia	Virginia is for Lovers		[ citation needed ]
Washington	Washington: The State	SayWA?	[1] [33]
West Virginia	Wild and Wonderful	Almost Heaven	[34]
Wisconsin	Discover the Unexpected	You're Among Friends	[35]
Wyoming	That's Wyoming	True West	[ citation needed ]

References

1. "State Slogans: Ranked And Saluted". The Awl. Retrieved June 28, 2023.
2. "Alabama's Official Travel Guide". alabama.travel. Retrieved June 28, 2023.
3. Howley, J. P. (October 18, 2016). "New Brutally Honest Tourism Slogans for All 50 States". Thrillist. Retrieved June 28, 2023.
4. "Colorado Tourism Office Unveils Fresh Strategy Behind Its 'Come to Life' Campaign". April 3, 2018. Archived from the original on December 30, 2023. Retrieved February 13, 2024.
5. By (September 9, 1986). "STATE TO UNVEIL NEW SLOGAN: 'RULES ARE DIFFERENT HERE'". Sun Sentinel. Retrieved June 28, 2023.
6. "'Must Be The Sunshine' replaces 'Your Florida Side Is Calling' as official state tourism slogan". Tampa Bay Times. Retrieved June 28, 2023.
7. "Peach State adds new slogan but keeps 'Georgia on My Mind'". AccessWDUN. Retrieved June 28, 2023.
8. "Ready. Set. Georgia | Official Georgia Tourism & Travel Website | ExploreGeorgia.org". www.exploregeorgia.org. Retrieved June 28, 2023.
9. Tourism, Illinois Office of. "Gov. Pritzker Unveils New "Middle of Everything" Summer Ad Campaign, Starring and Directed by Illinois' own Jane Lynch". www.prnewswire.com (Press release). Retrieved June 28, 2023.
10. Smith, Brandon (June 8, 2022). "Indiana unveils new tourism marketing campaign, 'IN Indiana'". WFYI Public Media. Retrieved June 28, 2023.
11. "To the Stars | Kansas Tourism Campaign". www.travelks.com. June 26, 2020. Retrieved June 28, 2023.
12. "Kentucky 'kicks ass': Taking pride in plain speaking". BBC News. January 31, 2013. Retrieved June 28, 2023.
13. MYERS, BEN (January 23, 2018). "Nungesser unveils Louisiana's new tourism slogan: 'Feed Your Soul'". The Advocate. Retrieved June 28, 2023.
14. "'Feed Your Soul' is new Louisiana slogan". Longview News-Journal. January 23, 2018. Retrieved June 28, 2023.
15. Lockwood, Lou (February 1, 2019). "Maine Has A New Slogan on the New Hampshire Border Welcome Sign". Q97.9. Retrieved June 28, 2023.
16. "Governor Moore Invites Visitors to Explore Maryland in New Tourism Campaign". May 23, 2023. Archived from the original on October 4, 2023. Retrieved February 13, 2024.
17. "Before Pure Michigan … - Michigan Blue Magazine" . Retrieved April 12, 2024.
18. "A 'Pure' History Of Michigan Tourism Campaigns" . Retrieved April 12, 2024.
19. Miele, Frank (April 16, 2016). "COLUMN: Montana, no limit (on state slogans)". Daily Inter Lake. Archived from the original on May 26, 2023. Retrieved February 13, 2024.
20. "Montana History Compass / Facts: Nicknames, Mottos, and Symbols". Archived from the original on October 3, 2022. Retrieved February 13, 2024.
21. Rebirth, Reno. "New state brand: "Nevada. A world within. A state apart" [includes video of The Killers' song/ad]". Reno Gazette Journal. Retrieved February 12, 2024.
22. "Ohio's returned to its old tourism slogan, here's why". The Enquirer. Retrieved June 28, 2023.
23. Associated Press (March 23, 2002). "State Decides To Keep Its 1-Year-Old Travel Slogan". Cleveland19. Retrieved June 28, 2023.
24. staff, Ashley Ellis, KTUL (February 12, 2020). "Oklahoma unveils new branding and tagline, 'Imagine that'". KTUL. Retrieved June 28, 2023.
25. "Oklahoma to get new license plates, logo, slogan through rebranding effort". The Oklahoman. Retrieved June 28, 2023.
26. "Oklahoma". www.15q.net. Retrieved June 28, 2023.
27. "Pennsylvania turns to 'happiness' for new tourism motto". The Morning Call. March 9, 2016. Retrieved June 28, 2023.
28. "Rhode Island Fun-Sized Campaign | Things to do in RI".
29. "South Carolina Tourism Information". Travel Tips – USA Today. Retrieved June 28, 2023.
30. "SD Tourism has a new slogan". Custer State Park Resort. Retrieved June 28, 2023.
31. Tourism, Texas. "Texas Tourism Launches New Advertising Campaign". www.prnewswire.com (Press release). Retrieved June 28, 2023.
32. "The Science Behind The Greatest Snow on Earth®| Visit Utah". ?. January 30, 2024. Retrieved April 12, 2024.
33. "Washington State's New "SayWA" Slogan Faces Ridicule..." March 28, 2008. Retrieved June 28, 2023.
34. "Almost Heaven, West Virginia". business4.wv.gov. Retrieved June 28, 2023.
35. "About Us | WI Department of Tourism | Travel Wisconsin". TravelWisconsin. Archived from the original on February 1, 2024. Retrieved February 12, 2024.