List of renamed products

This is a list of renamed or repositioned products.

Renamed products

This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources.

• Andersen Consulting became Accenture on January 1, 2001. ^[1]
• In France, Danones yogurt Bio changed to Activia on January 16, 2006 because of EU regulations on organic agriculture. ^[2]
• The original BankAmericard service and Chargex (in Canada) became Visa in the late 1970s. ^[3]
• Bib-Label Lithiated Lemon-Lime Soda changed its name to 7 Up Lithiated Lemon Soda and finally to 7-Up in 1936.
• Borland changed its name to Inprise in 1998, and back again to Borland in 2001. ^[4]
• Boston Garden became Shawmut Center which became FleetCenter which became TD Banknorth Garden. ^{[5] [6] [7]}
• Cellnet became BT Cellnet in 1999 which became O2 in 2001.
• Cinnamon Grahams became Curiously Cinnamon.
• Coco Pops (as it is known in the United Kingdom) took the name used in the rest of Europe, Choco Krispies in 1998, before changing back to the original brand of Coco Pops in 1999. ^{[8] [9]}
• Charmin was rebranded as Cushelle by manufacturer SCA after acquiring it from Procter & Gamble.
• Coon cheese was rebranded Cheer cheese in 2020 by Saputo Inc due to pressure raised by the Black Lives Matter campaign ^[10]
• Darkie toothpaste was renamed Darlie in 1988. ^[11]
• Datsun became Nissan in 1983 ^[12]
• Deloitte Consulting became Braxton in 2002 before changing back to the original brand of Deloitte Consulting in 2003.^{[ citation needed ]}
• DuPont Fabros Technology became DAC on 2 July 2015. ^{[13] [14]}
• Dime Bar, a confectionery product from Kraft Foods was rebranded Daim bar in the United Kingdom in September 2005 to bring the product in line with the rest of Europe.^{[ citation needed ]}
• Electrasol dishwashing products (as they were known in North America) became Finish in 2009.^{[ citation needed ]}
• Federal Express became FedEx in 1994. ^[15]
• Emap was rebranded as Top Right in 2012, then to Ascential in 2015 ^[16]
• Freeserve changed to Wanadoo and then to Orange in 2006
• GM Daewoo became Chevrolet in Africa, Australasia and Europe in 2008
• GoldStar became LG Electronics on February 28, 1995 after merging with Lucky Chemical - LG is an initialism of Lucky Goldstar. ^[17]
• Hibernian Insurance became part of Aviva in 2008. ^[18]
• Immac (as it was known in the United Kingdom) became Veet in 2003.^{[ citation needed ]}
• The Interbank credit card became Master Charge in 1969, which became MasterCard in 1979. ^[19]
• Jif cleaning products (as it was known in the United Kingdom) became Cif in 2000. ^[20]
• Lilt became 'Fanta Pineapple & Grapefruit' in 2023. ^[21]
• Marathon (as it was known in the United Kingdom) became Snickers in 1990 ^[21]
• Several MSN products from Microsoft became Windows Live products.^{[ citation needed ]}
• Nestlé Quik (as it was known in the United States) took the European name Nesquik . ^[22]
• Nisseki and Mitsubishi Oil products and gas stations became Eneos in 2002.^{[ citation needed ]}
• NOW Legal Defense and Education Fund became Legal Momentum in 2004. ^[23]
• Oil of Ulay (as it was known in the United Kingdom) became Olay in 1999. ^[24]
• Opal Fruits (as it was known in the United Kingdom) became Starburst in 1998. ^[25]
• Ondigital became ITV Digital in 2001. ^[26]
• PricewaterhouseCoopers' Consulting division became Monday in 2002 before being sold to IBM. ^[27]
• ProPortal a software product from Compass Computer Consultants Ltd became ProMonitor Learner Pages for Students in 2010 and was then renamed back to ProPortal on 4 July 2013
• Purple Pill anti-heartburn medication was Prilosec (omeprazole magnesium) until 2001, when the patent ran out and the Purple Pill name was switched to Nexium (esomeprazole magnesium). ^[28]
• Raider as it was known in most of Europe became Twix in 1991. Sales immediately plummeted. ^[29]
• Royal Mail renamed itself Consignia in 2001. ^[30] The name change was unpopular with both the public and employees, and the company was renamed Royal Mail Group plc the following year. ^[31]
• Telecom Éireann became eircom in 1999. ^[32]
• US West, one of the original 7 Regional Bell Operating Companies, was acquired by Qwest in 2000.^{[ citation needed ]}

References

1. "Andersen Consulting Announces New Name — Accenture — Effective 01.01.01". newsroom.accenture.com. Retrieved 2023-06-22.
2. http://media.corporate-ir.net/media_files/IROL/95/95168/LettersToShareholders/Letter_March_2006.pdf ^{[ bare URL PDF ]}
3. "Access Denied".
4. Copeland, Lee (2000-11-13). "Inprise to Change Its Name Back to Borland". Computerworld. Archived from the original on 2023-06-22. Retrieved 2023-06-22.
5. "TD Garden". tdbanknorthgarden.com. Archived from the original on 2005-12-15.
6. TD Banknorth wins arena deal - The Boston Globe
7. "TD Garden". fleetcenter.com. Archived from the original on 2005-11-25.
8. "No one wants a bowl of Choco Krispies". Finance - Telegraph Blogs. 2016-03-16. Archived from the original on 2010-11-07.
9. "Coco Pops back after vote". marketingmagazine.co.uk.
10. Coon cheese's name to be changed over racism concerns ABC News (Australia) July 24, 2020
11. Stone Fish, Isaac (2010-11-30). "Back to the Days of Blackface". Newsweek. Archived from the original on 2010-12-02.
12. Datsun or Nissan?...Now we know Truck & Bus Transportation November 1982 page 76
13. http://www.parliament.uk/documents/commons-vote-office/July%202015/2%20July/6-Home-Asylum.pdf ^{[ bare URL PDF ]}
14. "Home Office defeated again at the High Court over fast-track asylum process | News | Garden Court Chambers | Leading Barristers located in London, UK".
15. "FedEx history". Archived from the original on 2021-08-19.
16. Our history Ascential
17. Seoul, Gold Star Co., Ltd.; (LG Electronics). "Gold Star Co., Ltd.; Seoul manufacturer in ROK, Model type". www.radiomuseum.org. Retrieved 2017-10-21.
18. "Aviva to rebrand Hibernian Insurance". Irish Examiner. 2008-04-29. Retrieved 2023-06-22.
19. Klein, Lloyd (1999). It's in the Cards: Consumer Credit and the American Experience. USA: Praeger Publishers. p. 29. ISBN   0-275-95757-8 . Retrieved 16 February 2018.
20. "MSN Money UK - Latest Financial News, Market Updates & Guides". msn.com. Archived from the original on 2014-08-12. Retrieved 2014-03-04.
21. "Lilt drink brand to be scrapped and renamed Fanta". BBC News. 2023-02-13. Retrieved 2023-06-22.
22. "About Nesquik- Brand Heritage". Nestlé Middle East FZE. Archived from the original on 14 November 2015. Developed in the United States of America in 1948, we were originally known as Nestlé Quik [..] In the 1950s the brand was launched in Europe as NESQUIK®. This followed with a worldwide name change for the brand and then from 1999 onwards it became NESQUIK® in all countries.
23. See Legal Momentum's History page.
24. "A brief history of Olay". the Guardian. 12 March 2012. Retrieved 1 June 2020.
25. Abernethy, Laura (2020-01-22). "You can buy Opal Fruits again - 22 years after the sweets were renamed Starburst". Metro. Retrieved 2023-06-22.
26. "Ondigital relaunches as ITV Digital". 2001-07-11. Retrieved 2023-06-22.
27. "PwC Consulting to be 'Monday' in $110m rebranding". The Irish Times. Retrieved 2023-08-28.
28. Purple Pill history Archived 2006-10-19 at the Wayback Machine
29. "Twix or Raider? Legal tips on registering a trademark". German Lawyers – Law Firm In Germany.
30. "UK Post Office name change". BBC News. 9 January 2001.
31. Fagan, Mary (9 June 2002). "Consignia name lost in post as Royal Mail returns". The Telegraph. Retrieved 26 August 2013.
32. "Business: Telecom Éireann to be officially renamed Eircom". RTE.ie. 2 September 1999.