Little Trees are disposable air fresheners shaped like a stylized evergreen tree, marketed for use in motor vehicles, and most commonly seen hanging from rear-view mirrors. They are made of an absorbent material produced in a variety of colors and scents.
Little Trees were invented in 1952 in Watertown, New York, by Julius Sämann, a German-Jewish chemist and businessman [1] who had fled the Nazis. He had studied Alpine tree aromas in the forests of Canada and was interested in the biological mechanisms used to transport and disseminate them. [2] Little Trees air fresheners are manufactured in the United States by the Car-Freshner Corporation at factories (such as Royal Pine) in Watertown, New York and DeWitt, Iowa. Several companies in Europe produce Little Trees under license from Julius Sämann Ltd. using the names Wunder-Baum (in Austria, Switzerland, Denmark, Finland, Germany, Norway, Poland, Romania, Slovenia, Hungary and Sweden) and Arbre Magique (in France, Belgium, the Netherlands, Italy, Portugal, and Spain). [3] It was formerly known as Magic Tree in the United Kingdom until the "Little Tree" name was adopted in 2011. [4] [5] The company is known for pursuing lawsuits to protect its trademark.
Car-Freshner fiercely defends its trademark of the tree-shaped air freshener design, and has filed several lawsuits against makers of lookalike products and against companies that use their products in other commercial media. [6]
British artist Jack Williams, the son of a car salesman, created ‘‘Forest’’, [19] a 2009 installation using 350 Royal Pine air fresheners, hung in a square configuration from the ceiling via fishing wire. [20]
In the I Am Weasel episode Power of Odor, the atmosphere of a city is being compromised by the stench of pigs owned by I.R. Baboon. The city’s mayor tries to take on the smell as he walks into the scene with a tree-shaped air freshener tied to his nose. But the stench proves too powerful when his air freshener turns into soot. [21]
In the United States, many states have regulations concerning obstructed view, objects hanging from the rear-view mirror, obstructed windshield, or similar legislation. Citations and/or custodial arrests for violations of such statutes are not unknown. [22]
TSR, Inc. was an American game publishing company, best known as the original publisher of Dungeons & Dragons (D&D). Its earliest incarnation, Tactical Studies Rules, was founded in October 1973 by Gary Gygax and Don Kaye. Gygax had been unable to find a publisher for D&D, a new type of game he and Dave Arneson were co-developing, so founded the new company with Kaye to self-publish their products. Needing financing to bring their new game to market, Gygax and Kaye brought in Brian Blume in December as an equal partner. Dungeons & Dragons is generally considered the first tabletop role-playing game (TTRPG), and established the genre. When Kaye died suddenly in 1975, the Tactical Studies Rules partnership restructured into TSR Hobbies, Inc. and accepted investment from Blume's father Melvin. With the popular D&D as its main product, TSR Hobbies became a major force in the games industry by the late 1970s. Melvin Blume eventually transferred his shares to his other son Kevin, making the two Blume brothers the largest shareholders in TSR Hobbies.
Getty Images Holdings, Inc. is an American visual media company and supplier of stock images, editorial photography, video, and music for business and consumers, with a library of over 477 million assets. It targets three markets—creative professionals, the media, and corporate.
Expedia Inc. is an online travel agency owned by Expedia Group, based in Seattle. The website and mobile app can be used to book airline tickets, hotel reservations, car rentals, cruise ships, and vacation packages. Expedia.com was launched on October 22, 1996 by Microsoft.
Bose Corporation is an American manufacturing company that predominantly sells audio equipment. The company was established by Amar Bose in 1964 and is based in Framingham, Massachusetts. It is best known for its home audio systems and speakers, noise cancelling headphones, professional audio products and automobile sound systems. Bose has a reputation for being particularly protective of its patents, trademarks, and brands.
Apple Corps Limited is a multi-armed multimedia corporation founded in London in January 1968 by the members of The Beatles to replace their earlier company and to form a conglomerate. Its name, pronounced "apple core", is a pun. Its chief division is Apple Records, which was launched in the same year. Other divisions included Apple Electronics, Apple Films, Apple Publishing and Apple Retail, whose most notable venture was the short-lived Apple Boutique, on the corner of Baker Street and Paddington Street in central London. Apple's headquarters in the late 1960s was at the upper floors of 94 Baker Street, after that at 95 Wigmore Street, and subsequently at 3 Savile Row. The last of these addresses was also known as the Apple Building, which was home to the Apple studio.
Top Thrill 2, formerly known as Top Thrill Dragster, is an upcoming launched roller coaster at Cedar Point in Sandusky, Ohio, United States. Originally manufactured by Intamin and designed by Werner Stengel, Top Thrill Dragster opened in 2003 as the tallest and fastest roller coaster in the world, as well as the first strata coaster. It debuted with a height of 420 feet (130 m), a maximum speed of 120 mph (190 km/h), and a total track length of 2,800 feet (850 m). Its speed and height records were surpassed in 2005 by Kingda Ka at Six Flags Great Adventure.
Behringer is an audio equipment company founded by the Swiss engineer Uli Behringer on 25 January 1989 in Willich, Germany. Behringer produces equipment including synthesizers, mixers, audio interfaces and amplifiers. Though originally a German manufacturer, it now manufactures its products in China. Behringer is owned by Music Tribe, a holding company chaired by Uli Behringer.
Air fresheners are consumer products that typically emit fragrance and are used in homes or commercial interiors such as restrooms, foyers, hallways, vestibules and other smaller indoor areas, as well as larger areas such as hotel lobbies, auto dealerships, medical facilities, public arenas and other large interior spaces. Car fresheners are used in automobiles. As a source of odors, specific deodorizing blocks are made for toilets and urinals.
Dyson Limited, doing business as Dyson, is a British and Singapore based multinational technology company. Founded in 1991 by James Dyson in Malmesbury, England, the company designs and manufactures household appliances such as vacuum cleaners, air purifiers, hand dryers, bladeless fans, heaters, hair dryers, and lights. As of 2022, Dyson has more than 14,000 employees worldwide.
KFXA is a television station licensed to Cedar Rapids, Iowa, United States, serving Eastern Iowa as an affiliate of the digital multicast network Dabl. It is owned by Second Generation of Iowa, Ltd., which maintains a local marketing agreement (LMA) with Sinclair Broadcast Group, owner of dual CBS/Fox affiliate KGAN, for the provision of certain services. Both stations share studios at Broadcast Park on Old Marion Road Northeast in Cedar Rapids, while KFXA's transmitter is located in Van Horne, Iowa.
Silly String is a toy of flexible, sometimes brightly colored, plastic string propelled as a stream of liquid from an aerosol can. The solvent in the string quickly evaporates in mid-air, creating a continuous strand. Silly String is often used during weddings, birthday parties, carnivals and other festive occasions, and has also been used by the US military to detect tripwires.
The multinational technology corporation Apple Inc. has been a participant in various legal proceedings and claims since it began operation and, like its competitors and peers, engages in litigation in its normal course of business for a variety of reasons. In particular, Apple is known for and promotes itself as actively and aggressively enforcing its intellectual property interests. From the 1980s to the present, Apple has been plaintiff or defendant in civil actions in the United States and other countries. Some of these actions have determined significant case law for the information technology industry and many have captured the attention of the public and media. Apple's litigation generally involves intellectual property disputes, but the company has also been a party in lawsuits that include antitrust claims, consumer actions, commercial unfair trade practice suits, defamation claims, and corporate espionage, among other matters.
The Drackett Company was a leading company in the specialty chemicals business during the 20th century, responsible for such products as Windex glass cleaner, Vanish toilet bowl cleaner, Drāno drain opener, Behold furniture polish, Endust dusting aid, Renuzit air freshener, Mr. Muscle oven cleaner, and Miracle White laundry products. They also produced the O-Cedar line of brooms, mops, sponges and scrubbers.
The Public Square Historic District is a historic district that serves as an open mall in the center of Watertown, New York, containing 58 buildings, one contributing site, and three contributing objects. The district was listed on the National Register of Historic Places on September 7, 1984.
Julius Sämann was a German-Canadian perfumist and chemist who invented many everyday items, including Little Trees pine-tree-shaped air fresheners in Watertown, New York in 1952.
The Great Wall Peri is a city car produced by the Chinese automobile manufacturer Great Wall Motors.
Upstate New York has been the setting for inventions and businesses of international significance. The abundance of water power and the advent of canal and rail transportation provided nineteenth century Upstate New York entrepreneurs with the means to power factories and send their products to market. In the twentieth century, hydroelectric power and the New York State Thruway served the same roles. In April 2021, GlobalFoundries, a company specializing in the semiconductor industry, moved its headquarters from Silicon Valley, California to its most advanced semiconductor-chip manufacturing facility in Saratoga County, New York near a section of the Adirondack Northway, in Malta, New York.
An automatic deodorizer dispenser is an air freshener designed to release the encapsulated scent at a set time, or under preset conditions. Some fresheners operate by releasing a quick burst of scent every minute, 10 minutes, or 30 minutes so that you don't become too accustomed to the smell. Other kinds operate by having a light sensor or motion sensor attached, and releasing a burst of fragrance whenever this sensor is tripped.
Shanghai Moonton Technology Co. Ltd., commonly known as Moonton, is a Chinese multinational video game developer and publisher owned by the Nuverse subsidiary of ByteDance and based in Shanghai, China. It is best known for the mobile multiplayer online battle arena (MOBA) game Mobile Legends: Bang Bang released in July 2016.
The history of Watertown, a city in Jefferson County, New York, can be traced to the purchase of Upstate New York by Alexander Macomb, leading to a settlement east of Lake Ontario in the early 19th century. The area had seen human occupation since at least the second glacial period, but significant change into what is now known as Watertown did not occur until the beginning of the Machine Age. The city, which was incorporated in 1869, had expanded primarily through trade with Canada. The city destroyed many factories and historical buildings in the 1960s, which began a steady decline in population, from 33,306 in 1960 to 24,685 in 2020, a loss of 26%.
One of the most recognisable brands in the UK aftermarket, [Magic Tree's UK distributor has] announced that from this month the Magic Tree brand will change its name to Little Trees.
The Magic Tree car air freshener – now more commonly known as the Little Trees air freshener – has become a motoring icon.