Loud (esports)

LOUD

Short name	LLL
Games	Free Fire League of Legends Valorant Brawl Stars
Founded	28 February 2019 (2019-02-28)
Based in	Headquarters: São Paulo Teams: Los Angeles (Valorant)
Owners	Bruno Oliveira Jean Ortega Mathew Ho Vinícius Júnior
Partners	Itaú Mentos Samsung TIM Brasil oBoticário
Website	loud.gg

Loud (stylized in all caps) is a Brazilian esports organization with teams competing in Free Fire, League of Legends , Valorant and Brawl Stars . Founded in 2019, LOUD is the esports organization with the largest number of followers on social media in Brazil and the second largest in the world. ^[1] LOUD's Valorant team won 2022 Valorant Champions and Best Esports Team at Esports Awards and The Game Awards. ^{[2] [3]}

History

LOUD was created on February 28, 2019 by YouTuber Bruno "PlayHard" Oliveira along with entrepreneurs Jean Ortega and Mathew Ho. ^[4] Since the beginning, LOUD has focused on creating videos on YouTube and popularizing its players and influencers. ^[5] Being one of the pioneers of this model in Brazil, LOUD became the first Brazilian esports organization to reach 1 billion views. ^[6]

In December 2023, professional footballer Vinícius Júnior acquired a stake in the organization, becoming a partner. ^[7]

Partnerships and collaborations

In August 2021, LOUD stamped the new packaging of Fusion Energy Drink, an Ambev brand of energy drinks. ^[8] In January 2023, Burger King launched a LOUD-themed restaurant in São Paulo for 1 month. ^[9]

In May 2024, LOUD was announced as a member of the Esports World Cup Foundation Club Support Program, run by the Esports World Cup Foundation, which is funded by the Saudi Arabia Public Investment Fund. This partnership program gives teams a one-time six-figure stipend if an organization is willing to enter new esports as well as additional funding each year if they drive viewership and fan engagement to the Esports World Cup tournament series. ^[10]

Current divisions

Free Fire

LOUD started as a Free Fire team, due to the popularization of the game in Brazil in 2019. LOUD's Free Fire team won the 2020 Copa America and the 2022 Liga Brasileira de Free Fire Stage 1. ^{[11] [12]}

LOUD Free Fire roster
Players	Coaches
Handle Name Nationality Cauan7 Santos, Cauan Brazil Lost21 Souza, Luan Brazil Draxx Borges, Victor Brazil Yago Vinicius, Yago Brazil	Head coach Marcos "Frois" Frois Assistant coach(es) Frank "Frank7" Willian
Legend: (I) Inactive (S) Suspended Substitute Injury / Illness	Latest roster transaction: 20 April 2024.

League of Legends

LOUD's League of Legends team competes in the League of Legends Championship of The Americas (LTA), the top professional league of the game in the Americas, as a partnered team in the South Conference. ^[13] They were previously members of the Campeonato Brasileiro de League of Legends (CBLOL), Brazil's top professional league ^[14]

On 3 September 2022, LOUD swept paiN Gaming to win its first CBLOL title, qualifying the team for the 2022 World Championship. ^[15] LOUD would win three additional CBLOL splits back-to-back, winning four consecutive titles overall, before falling to RED Canids in the final CBLOL split in 2024.

LOUD League of Legends roster
Players	Coaches
Handle Name Nationality Xyno Ferreira, Carlos Brazil YoungJae Yeong-jae, Ko South Korea MAGO Dias, Jean Brazil Bull Seon-gyu, Song South Korea Redbert Flores, Ygor Brazil	Head coach Oh "Raise" Ji-hwan Assistant coach(es) Diego Alejandro de Alencar Jara "Sephis"
Legend: (I) Inactive (S) Suspended Substitute Injury / Illness	Latest roster transaction: 21 December 2025.

Valorant

LOUD arrived on the Valorant scene in early 2022 by signing a free agent team named "paNcada e amigos" (lit. 'paNcada and friends'). LOUD's Valorant team won the 2022 Valorant Champions, the culmination of that year's Valorant Champions Tour, the game's most prestigious international tournament. ^[16] In 2023, LOUD placed second at LOCK//IN São Paulo after a narrow 3-2 defeat to Fnatic. ^[17]

LOUD Valorant roster
Players	Coaches
Handle Name Nationality pANcada Luna, Bryan Brazil Darker Cicuamia, Sebastián Colombia luk xo Travaioli, Lucca Brazil Virtyy Moreno, Leandro Dominican Republic Cauanzin Pereira, Cauan Brazil	Head coach Gonzalo "Romanilly" Manzano
Legend: (I) Inactive (S) Suspended Substitute Injury / Illness	Latest roster transaction: 21 December 2025.

Former divisions

Fortnite

In June 2020, LOUD started playing Fortnite competitions. Throughout, there were seven players who passed through the organization. In November 2022, LOUD announced their departure from the competitive Fortnite scene. ^[18]

Vainglory

In March 2019, LOUD sent a team of Vainglory, representing the SA server to the WESG 2018 World Finals, the team had fr0g, MiniDookie, GwM, JuninhoMP and FalconDorian. ^[19]

Season-by-season

Free Fire

Year	Name	Final	Award
2019	FFPL - Season 3	2nd place	$2,176
	Free Fire World Series 2019	9th place	$4,000
2020	Copa América 2020	Champion	$15,000
	LBFF 2020: Series A - Stage 1	3rd place	$4,177
2021	LBFF 2021: Series A - Stage 1	2nd place	$15,480
	Free Fire World Series 2021	2nd place	$250,000
2022	LBFF 2022: Series A - Stage 1	Champion	$22,720
	Free Fire World Series 2022	7th place	$80,000
	C.O.P.A. Free Fire	2nd place	$0
2023	C.O.P.A. Free Fire	2nd place	$9,472
	LBFF 2023: Series A - Stage 1	Champion	$20,383
	Free Fire World Series 2023	7th place	$45,000
2023	ESL Snapdragon Pro Series: Challenge Season	2nd place	$6,200
	ESL Snapdragon Pro Series: Masters Season	4th place	$17,000
	FFWS Brasil: Stage 1
	FFWS Brasil: Stage 2

League of Legends

Year		CBLOL					Mid-Season Invitational	World Championship
		Regular season				Playoffs
		Matches	Wins	Losses	Position
2021	Split 1	18	11	7	4th place	Quarterfinals	–	–
	Split 2	18	10	8	5th place	Quarterfinals
2022	Split 1	18	10	8	7th place	–	–	Play-In: Round 2
	Split 2	18	12	6	4th place	Champion
2023	Split 1	18	12	6	2nd place	Champion	Play-In: Round 2	Play-In: Round 1
	Split 2	18	13	5	3rd place	Champion
2024	Split 1	18	12	6	2nd place	Champion	Play-In: Round 1	–
	Split 2	18	10	8	4th place	Lower semifinals
2025 [a]	Split 1	–	–	–	–	Quarterfinals	–	–
	Split 2	10	6	4	4th place	Lower quarterfinals
	Split 3	3	1	2	5th place	South Round 3
2026	Cup	7	3	4	4th place
	Split 1
	Split 2

Valorant

Year		Americas League					Masters	Champions	Other
		Regular season				Playoffs
		Matches	Wins	Losses	Position
2022 [b]	Stage 1	4	4	0	1st place	Champion	Runner-up	Champion
	Stage 2	4	4	0	1st place	Champion	Group stage
2023		9	8	1	1st place	Champion	Lower Round 1	3rd place	Runner-up (LOCK//IN)
2024	Kick-off	2	2	0	1st place	Runner-up	4th place	–
	Stage 1	5	2	3	3rd place	Knockout round	–
	Stage 2	10	4	6	9th place	–
2025	Kick-off	–	–	–	–	Lower quarterfinals	–	–
	Stage 1	5	0	5	6th place	–	–
	Stage 2	5	1	4	6th place	–
2026	Kick-off	–	–	–	–	Lower round 1	–
	Stage 1
	Stage 2

Year	Game Changers		Championship
	Name	Playoffs
2023	Game Changers Brazil Series 1	2nd place	–
	Game Changers Brazil Series 2	2nd place
2024	Game Changers Brazil Series 1	5-6th place	–
	Game Changers Brazil Series 2	2nd place
	Game Changers Brazil Series 3	3rd place

Awards and nominations

Year	Ceremony	Category	Result	Ref.
2019	Prêmio eSports Brasil	Organização do Ano	Nominated	[20]
2020	Prêmio eSports Brasil	Organização do Ano	Nominated	[21]
2021	Esports Awards	Esports Video Production Team of the Year	Nominated	[22]
		Esports Organisation of the Year	Nominated
	Prêmio eSports Brasil	Organização do Ano	Nominated	[23]
2022	Esports Awards	Content Group of the Year	Nominated	[24]
		Esports Organisation of the Year	Nominated
		Esports Team of the Year	Won	[25]
		Esports Creative Team of the Year	Won	[26]
	The Game Awards 2022	Best Esports Team	Won	[27]
	Prêmio eSports Brasil	Organização do Ano	Won	[28]
2023	Esports Awards	Esports Creative Team of the Year	Nominated	[29]
		Content Group of the Year	Nominated
		Esports Organisation of the Year	Nominated	[30]
	Prêmio eSports Brasil	Organização do Ano	Won	[31]

Notes

1. For the 2025 season, CBLOL was replaced by LTA South.
2. Refers to VCT: Brazil Challengers.

References

1. "LOUD é o segundo time de esports com mais seguidores na web no mundo". ge (in Brazilian Portuguese). 12 October 2022. Retrieved 2023-01-27.
2. Lagrange, Solenne (2022-12-14). "The Esports Awards presented by Lexus – 2022 Winners | Esports Awards" . Retrieved 2023-01-27.
3. Plant, Logan (2022-12-09). "The Game Awards 2022 Winners: The Full List". IGN. Retrieved 2023-01-27.
4. "How LOUD became the biggest esports org you've never heard of". Dexerto. 12 August 2021. Retrieved 2023-01-27.
5. gameon. "Como a LOUD se tornou uma potência do esport". Terra (in Brazilian Portuguese). Retrieved 2023-01-27.
6. "Free Fire: LOUD é primeira organização de eSports a bater 1 bilhão em visualizações em canal". ge (in Brazilian Portuguese). 31 May 2020. Retrieved 2023-01-27.
7. "Vini Jr se torna sócio da LOUD e entra para os esports". ge (in Brazilian Portuguese). 2023-12-14. Retrieved 2026-02-21.
8. Alexandro, Victor (2021-08-12). "Fusion Energy Drink fará live com Babi, Leleo, Vini e Sharinn para divulgar nova embalagem 500ml". GKPB - Geek Publicitário (in Brazilian Portuguese). Retrieved 2023-01-27.
9. Zambarda, Pedro (2023-01-24). "Com apelo gamer, Burger King e LOUD lançam loja temática na Avenida Paulista". Drops de Jogos (in Brazilian Portuguese). Retrieved 2023-01-27.
10. Fudge, James (May 6, 2024). "30 Teams Selected for the Esports World Cup Club Support Program". The Esports Advocate. Retrieved May 9, 2024.
11. "Copa América de Free Fire: LOUD é campeã continental dominando quedas; Corinthians fica em 4º". ge (in Brazilian Portuguese). 11 January 2020. Retrieved 2023-01-27.
12. "Final da LBFF 2022: LOUD faz história e é campeã inédita". ge (in Brazilian Portuguese). 16 April 2022. Retrieved 2023-01-27.
13. Fudge, James (31 October 2024). "Teams, Format for League of Legends Championship of The Americas Revealed". The Esports Advocate. Retrieved 9 November 2024.
14. Kay, Meg (29 September 2022). "Here's every minor region representative at LoL Worlds 2022". Dexerto. Retrieved 1 October 2022.
15. "CBLOL 2022: Ceos vê elenco da LOUD mais completo e unido do que anteriores". ge (in Brazilian Portuguese). 5 September 2022. Retrieved 1 October 2022.
16. Klimentov, Mikhail (September 18, 2022). "LOUD wins 'Valorant' world championship, defeating OpTic in Istanbul". The Washington Post . Retrieved September 19, 2022.
17. "Champions Tour 2023: LOCK // IN São Paulo". vlr.gg. Retrieved January 25, 2024.
18. Povoleri, Bruno (2022-11-29). "LOUD deixa o competitivo de Fortnite aquém das expectativas". TheEnemy (in Brazilian Portuguese). Retrieved 2023-01-27.
19. "A LOUD AINDA VAI FAZER BARULHO EM TODOS OS JOGOS E TODOS OS PAÍSES! #LOUD". 2019-03-20. Retrieved 2023-05-25.
20. "Confira os vencedores do Prêmio eSports Brasil 2019". theenemy. 2019-12-20. Retrieved 2019-12-20.
21. "Confira os vencedores do Prêmio eSports Brasil 2020". theenemy. 2020-12-08. Retrieved 2020-12-08.
22. "Confira os vencedores do Esports Awards 2021". theenemy. 2021-11-21. Retrieved 2021-11-21.
23. "Confira os vencedores do Prêmio eSports Brasil 2021". theenemy. 2021-12-16. Retrieved 2020-12-16.
24. "Esports Awards 2022: Less, da LOUD, é indicado a revelação do ano". ge. 27 October 2022. Retrieved 21 December 2022.
25. @esportsawards (14 December 2022). "The winner of the Esports Team of the Year Presented by @secretlabchairs is... @LOUDgg (Valorant) CONGRATULATIONS! #EsportsAwards" (Tweet) – via Twitter.
26. @esportsawards (13 December 2022). "The winner of the Esports Creative Team of the Year is...@LOUDgg CONGRATULATIONS! #EsportsAwards" (Tweet) – via Twitter.
27. @thegameawards (8 December 2022). "A big CONGRATULATIONS are in order for these Esports winners,@playvalorant, @yay, @loudgg, @bzkagaming, and @lolesports! #TheGameAwards" (Tweet) – via Twitter.
28. @gesports (16 December 2022). "Prêmio eSports Brasil 2022: LOUD é a org do ano" (Tweet) – via Twitter.
29. "LOUD concorre em várias categorias no Esports Awards 2023". valorantzone.gg. 2023-07-26. Retrieved 15 August 2023.
30. @esportsawards (20 September 2023). "The finalists for Esports Organisation of the Year are: @TeamVitality @LOUDgg @TeamLiquid @G2esports @GenG @KarmineCorp @MoistEsports @100Thieves @OpTic @natusvincere @NRGgg ✅ Vote now: esportsawards.com/vote/" (Tweet) – via Twitter.
31. "Prêmio Esports Brasil 2023: LOUD vence como melhor organização". valorantzone.gg. 2023-12-15. Retrieved 2023-12-15.