Critical reception
Upon its release, Paul Lester of Melody Maker praised the song as a "sparkling addition to the ABC oeuvre" and described it as "disco as in 'Southern Freeez' or an old Whispers love-thing". He noted the band "continue to face tomorrow with their best foot dancefloorward" and added that the B-side, "What's Good About Goodbye?", "makes me long for that pre-Pixies/Roses, pre-postantirockist time when bands yearned to sound modern and technologically advanced". [1] Sally Margaret Joy of Melody Maker was less enthusiastic in her review, calling the song "merely vapid", with the "only clue to a former glory [being] the upward bubbling of a watery whistle during the verses". She also noted the "pick 'n' mix chocolate box lyrics" that "passed muster" on The Lexicon of Love , but "sound all wrong now". [2] Andrew Collins of NME commented that the song "sounds like ABC would've sounded in 1982 if it had been 1991, if you see what I mean". He added, "It's so slick it just slid off my turntable and then slimed off down the road. No great loss, really." [3]
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