The story follows a self-proclaimed "Love Guru" (Humayun Saeed) who assists couples in navigating their romantic dilemmas. His life takes an unexpected turn when he is hired to intervene in the arranged marriage of Sophia Khan (Mahira Khan), an architect based in London. As he becomes entangled in Sophia's life, the lines between professional obligations and personal feelings blur, leading to comedic and emotional situations.[5]
The film was officially announced in late 2023, with Nadeem Baig attached as director and Vasay Chaudhry as the screenwriter.[8] The film is produced under the banner of Salman Iqbal Films, ARY Films, and Six Sigma Plus, with Humayun Saeed, Salman Iqbal, Shahzad Nasib, and Jerjees Seja serving as producers. The cast includes prominent names from both television and film industries, reflecting a collaborative effort among various production networks in Pakistan.[9] The project reunites several figures from the Pakistani entertainment industry, notably Humayun Saeed and Mahira Khan, who previously worked together in the 2015 romantic film Bin Roye and 2016 drama serial Bin Roye respectively.[10][11]
Filming
Principal photography began in early 2024.[12] Major portions of the film were shot in London, with additional filming taking place in Karachi and other locations in Pakistan.[13] The production team highlighted the challenges of filming abroad, particularly in coordinating large ensemble scenes in public areas of London.[14][15]
Release
The promotional campaign for Love Guru began with the release of its first teaser on 11 April 2025, followed by a second teaser on 22 April 2025.[16] The official trailer was unveiled on 1 May 2025 through ARY Digital official YouTube channel and social media platforms.[17] The film is scheduled for a theatrical release on 6 June 2025, coinciding with the Eid al-Adha.[18] It will be released nationwide in Pakistan and in select international markets, including the United Kingdom, United Arab Emirates, United States, United Kingdom, and Canada. Distribution is being handled by ARY Films.[19][17]
Reception
The trailer for Love Guru has garnered positive reactions for its blend of humor and romance. Critics have praised the chemistry between Humayun Saeed and Mahira Khan, as well as the film's cinematography and music. The movie is anticipated to be a major release during the Eid season.[5][20]
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