Love Matters (program)

Last updated
Love Matters
TypePrivate
Founded2011
Headquarters
Services sex education
Parent RNW Media
Website LoveMatters.in

Love Matters is a global program providing information on relationships, sex and love. The idea was first developed in the Netherlands by the independent media producer by Michele Ernsting and Michelle Chakkalackal at RNW Media. It has been referred to as a freedom of speech program. Its current target countries are Kenya, Uganda, China, Egypt, Mexico, Venezuela and India.

Contents

Purpose

Love Matters works mainly online via its own websites and social media channels. In each region, it provides the same delivery method, but the content and language are tailored to each target market. It seeks to bridge the gap in sexual reproductive health information between young people, sexual health experts, educators and services. The concept has been honored by the World Association for Sexual Health and is also mentioned in the United Nations manifesto on reproductive health. [1]

History

The first Love Matters platform was launched in November 2010 in Netherlands, and then subsequently launched in India in 2011. This was following the banning of sexual education in a number of regions in India in the years prior to this. [2] The platform expanded rapidly to Latin America, Africa, the Middle East and China.

RNW Media launched the idea after seeing problems globally with sex education. The coverage in India gave them a platform to launch the idea, with them launching Love Matters India in late 2011. The idea came following decades of work by RNW Media, using shortwave radio. The Dutch media group partnered with a number of local institutions, including the Indira Gandhi National Open University for Love Matters. [3]

The exact strategy for the launch was created following a survey they carried out with young Indian citizens in Delhi and Mumbai. Originally the platform was launched as a website, with the focus shifting to mobile CSS-styled websites after the survey's results clearly stated that their target market of young people wanted to access the information predominantly on their mobile phones. [3]

Love Matters second launch was in South America in 2011, with “Hablemos de Amor”, which translates as Let’s talk about Love. The region and name were later redefined, with the Latin American version of the platform focusing on three areas, Venezuela, Mexico and Cuba. The title was also changed to Hablemos de Sexo y Amor, to include sex in the title, a bid to make the platform more popular amongst men. The next step for the platform was to move to Kenya, where it went live in 2012. As part of the launch, Kenyan newspaper The Star, launched a weekly feature and an advice column, talking about common relationship issues. [4]

In 2013, Love Matters took the decision to expand to China, where it is commonly taboo for people to openly talk about sex and sexual problems. This has contributed to the increase in teenage pregnancy in the country. [5] When Love Matters and their partners in China carried out a survey in Beijing, it found that 47% of the young people had never received formal sex education. Of the 47%, nearly two thirds of them wanted to have access to more information. [6]

After the success of the platform in various regions, it was expanded to the Middle East. [7] The platform aims to tackle many taboos within Middle Eastern culture, which in general doesn't offer sex education within schools. Al Hubb Thaqafa, which can be translated to love is culture, is predominantly managed and run by Middle Eastern women. [8] While Love Matters approach goes against many traditional views in countries such as Iran, Pakistan and Egypt, it has been accepted by many as a social tool for sex education, especially for females in the region. [9]

Content

Love Matters India works locally with many institutions to help promote the platform to local people. It is a sex-positive platform, meaning it refuses to be censored by religion or taboos. On that particular platform, visitors post blogs and queries, which are answered by the fictitious person Auntyji. The figure is aimed to provide a motherly figure for younger individuals, based on the relationship between elders and young adults in Indian culture. The framework of the site is to answer many general questions that Indians may have, while also providing tools such as an encyclopaedia of sex terms to promote self-learning. [10]

Other information and medical coverage is also displayed on many of the platforms, including information on HIV and AIDS. [10] In regions such as Kenya, Love Matters has also distributed content using the existing media channels. From 2012 onwards, the platform partnered with The Star in Kenya, to write on a weekly basis about common relationship problems. [4]

Locations

Love Matters operates regionally, creating targeted content, dependent on what is required for that given target region. The earliest launch was in India, with other locations such as Kenya soon following. Other major regional platforms have included Latin America, China and the Middle East.

Coverage

The Love Matters concept received recognition in 2013 from the World Association for Sexual Health, following its expansion to various locations globally. After receiving the award, a member of the awarding panel stated in an interview that he believed Love Matter carried out “innovative work in reaching a large number of young people in challenging settings.” [11]

In recent times, Love Matters was mentioned by the United Nations as part of their advice manifesto for their guidelines on reproductive health. [12]

Related Research Articles

<span class="mw-page-title-main">Sex education</span> Instruction on human sexuality issues

Sex education, also known as sexual education, sexualityeducation or sex ed, is the instruction of issues relating to human sexuality, including human sexual anatomy, sexual activity, sexual reproduction, safe sex and birth control, sexual health, reproductive health, emotional relations and responsibilities, age of consent, and reproductive rights. Sex education that includes all of these issues is known as comprehensive sex education, and is often opposed to abstinence-only sex education, which only focuses on sexual abstinence. Sex education may be provided as part of school programs, public health campaigns, or by parents or caregivers. In some countries it is known as "Relationships and Sexual Health Education".

The sex-positive movement is a social and philosophical movement that seeks to change cultural attitudes and norms around sexuality, promoting the recognition of sexuality as a natural and healthy part of the human experience and emphasizing the importance of personal sovereignty, safer sex practices, and consensual sex. It covers every aspect of sexual identity including gender expression, orientation, relationship to the body, relationship-style choice, and reproductive rights. Sex-positivity is "an attitude towards human sexuality that regards all consensual sexual activities as fundamentally healthy and pleasurable, encouraging sexual pleasure and experimentation." It challenges societal taboos and aims to promote healthy and consensual sexual activities. The sex-positive movement also advocates for comprehensive sex education and safe sex as part of its campaign. The movement generally makes no moral distinctions among types of sexual activities, regarding these choices as matters of personal preference.

<span class="mw-page-title-main">RNW Media</span> Dutch public multimedia non-governmental organisation

RNW Media is an international non-governmental organisation based in Hilversum, the Netherlands. RNW Media focuses on engaging young people and supporting them to create positive change in their societies. Using digital media platforms – websites, WhatsApp, Facebook, Twitter, Instagram – RNW Media builds digital communities of young people in restrictive settings. Thematic areas are: Social Cohesion and Inclusive Governance (SCIG); Sexual and Reproductive Health and Rights (SRHR); Media Capacity Building.

Reproductive rights are legal rights and freedoms relating to reproduction and reproductive health that vary amongst countries around the world. The World Health Organization defines reproductive rights as follows:

Reproductive rights rest on the recognition of the basic right of all couples and individuals to decide freely and responsibly the number, spacing and timing of their children and to have the information and means to do so, and the right to attain the highest standard of sexual and reproductive health. They also include the right of all to make decisions concerning reproduction free of discrimination, coercion and violence.

<span class="mw-page-title-main">Sexuality in older age</span> Aspect of senescence

Sexuality in older age concerns the sexual drive, sexual activity, interests, orientation, intimacy, self-esteem, behaviors, and overall sexuality of people in middle age and old age, and the social perceptions concerning sexuality in older age. Older people engage in a variety of sexual acts from time to time for a variety of reasons. Desire for intimacy does not disappear with age, yet there are many restrictions placed on the elderly preventing sexual expressions and discouraging the fulfillment of sexual needs. Sexuality in older age is often considered a taboo, yet it is considered to be quite a healthy practice; however, this stigma can affect how older individuals experience their sexuality. While the human body has some limits on the maximum age for reproduction, sexual activity can be performed or experienced well into the later years of life.

India has developed its discourse on sexuality differently based on its distinct regions with their own unique cultures. According to R.P. Bhatia, a New Delhi psychoanalyst and psychotherapist, middle-class India's "very strong repressive attitude" has made it impossible for many married couples to function well sexually, or even to function at all.

<span class="mw-page-title-main">Culture and menstruation</span>

There are many cultural aspects surrounding how societies view menstruation. Different cultures view menstruation in different ways. The basis of many conduct norms and communication about menstruation in western industrial societies is the belief that menstruation should remain hidden. By contrast, in some hunter-gatherer societies, menstrual observances are viewed in a positive light, without any connotation of uncleanness.

<span class="mw-page-title-main">Sexuality in China</span> Cultural attidues toward human sexuality in China

Sexuality in China has undergone dramatic changes throughout time. These changes can be categorized as "sexual revolution". Chinese sexual attitudes, behaviors, ideology, and relations have especially gone through dramatic shifts in the past four decades due to reform and opening up of the country. Many of these changes have found expression in the public forum through a variety of behaviors and ideas. These include, but are not limited to the following cultural shifts: a separation of sex and marriage, such as pre- and extramarital sex; a separation of sex from love and child-bearing such as internet sex and one-night stands; an increase in observable sexual diversity such as homo- and bisexual behavior and fetishism; an increase in socially acceptable displays and behaviors of female sexual desire; a boom in the sex industry; and a more open discussion of sex topics, including sex studies at colleges, media reports, formal publications, online information, extensive public health education, and public displays of affection.

Sexual repression is a state in which a person is prevented from expressing their own sexuality. Sexual repression is often linked with feelings of guilt or shame being associated with sexual impulses. Defining characteristics and practices associated with sexual repression vary between societies and different historical periods. The behaviours and attitudes constituting sexual repression differ across cultures, religious communities and moral systems. Sexual repression can largely be categorised as physical, mental or an amalgam of both.

Reproductive justice is a critical feminist framework that was invented as a response to United States reproductive politics. The three core values of reproductive justice are the right to have a child, the right to not have a child, and the right to parent a child or children in safe and healthy environments. The framework moves women's reproductive rights past a legal and political debate to incorporate the economic, social, and health factors that impact women's reproductive choices and decision-making ability.

The Naz Foundation (India) Trust is a non-governmental organisation (NGO) in that country that works on HIV/AIDS and sexual health. It is based in the Indian capital of New Delhi.

Sexual and reproductive health and rights or SRHR is the concept of human rights applied to sexuality and reproduction. It is a combination of four fields that in some contexts are more or less distinct from each other, but less so or not at all in other contexts. These four fields are sexual health, sexual rights, reproductive health and reproductive rights. In the concept of SRHR, these four fields are treated as separate but inherently intertwined.

Ma3looma is an Egyptian website aimed to raise awareness about sexual and reproductive health (SRH) issues among the Egyptian youth. The website addresses the current problem that Egyptian youth/students are insufficiently educated about SRH issues due to their relatives/teachers being embarrassed or unprepared to discuss this issue due to social taboos. Ma3looma uses various social media platforms as well as its own website to expose at-risk populations and the Egyptian youth coming to age in a digital era “… to anonymous, accurate, and non-judgmental information about their health and rights using OneWorld’s mobile phone and web-based question-and-answer service, which is managed and staffed by trained counselors from the Egyptian Family Health Service (EFHS).” Ma3looma is operating via Facebook, Twitter, and YouTube.

Sex education is a very controversial and taboo subject in India, and people's opinions about it are quite divided. The states of Gujarat, Maharashtra, Madhya Pradesh and Chhattisgarh have banned or refused to implement sex education in school to preserve culture. The Hindu nationalist government in Madhya Pradesh said sex education had “no place in Indian culture” and plans to introduce yoga in schools instead. For history regarding family planning in India, see Family Planning in India.

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Radhika Chandiramani is the founder of TARSHI, a New Delhi-based NGO that works on issues of sexual and reproductive health and rights. She is a clinical psychologist, writer and editor. Her published works on sexuality and human rights have been covered in media and scholarly reviews. Chandiramani received the MacArthur Fellowship in the year 1995 for leadership development. She is also the recipient of the 2003 Soros Reproductive Health and Rights Fellowship from Columbia University Mailman School of Public Health.

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<span class="mw-page-title-main">Sex education in Francoist Spain and the democratic transition</span>

Sex education in Francoist Spain (1939–1975) and the democratic transition (1975–1982) was prohibited by law to be taught in schools. When it was addressed, it was originally done so from a moralistic point of view, highlighting concepts like the need for chastity. During the mid-1950s, this practice began to change, and after formal government approval sex education incorporated more elements of psychology and biology. Despite a lack of government-sanctioned sex education, people were taught informally. Middle-class women could learn from marriage guides. More generally, as women approached the age to marry, they received more sexual education from friends, mothers, sisters, and future in-laws. Upper-class men learned by having sex with prostitutes and maids employed by their households.

Chhaa Jaa is a digital-first youth brand in India that aims to help girls build the confidence they need to make choices and changes in their lives.

References

  1. Hills, James (2023-06-01). "Spark Your Marriage: Simple Actions For More Love". coupleplaces.com. Retrieved 2023-07-21.
  2. Chadha, Monica (April 3, 2007). "Indian state bans sex education". BBC.
  3. 1 2 "An online guidebook on safe sex". Hindustan Times. January 23, 2012.{{cite web}}: Missing or empty |url= (help)
  4. 1 2 "Love Matters by The Star". The Star (Kenya). Archived from the original on 2015-11-08. Retrieved 2015-11-23.
  5. Gao, Y.; Lu, Z.; Shi, R.; Sun, X.; Cai, Y. (2001). "AIDS and sex education for young people in China". Reproduction, Fertility and Development. 13 (7–8): 729–37. doi:10.1071/RD01082. PMID   11999327.
  6. Zhang, L.; Li, X.; Shah, I. H. (2007). "Where do Chinese adolescents obtain knowledge of sex? Implications for sex education in China". Health Education. 107 (4): 351–363. doi:10.1108/09654280710759269.
  7. "Wereldomroep verzorgt seksles in het Arabisch". De Telegraaf. March 4, 2014.
  8. "Egipto: hablemos de amor y de sexo". CNN. 2014.
  9. El Feki, Shereen (February 20, 2015). "An Arab spring of love matters – Al Hubb Thaqafa defies sexual taboos". The Guardian .
  10. 1 2 "Information matters". The Hindu . November 5, 2012.
  11. Fridman, Cristina Tania (December 2013). "The 2013 WAS Gold Medal winners". World Association for Sexual Health.
  12. "UN Population Division, Department of Economic and Social Affairs, with support from the UN Population Fund (UNFPA) - Guidelines on Reproductive Health". United Nations. 2015.