Editor-in-chief | Joe Ray |
---|---|
Categories | Automobile magazine |
Frequency | Monthly |
Publisher | Rudy Rivas |
Total circulation (December 2015) | 32,523 [1] |
Founded | 1976 |
First issue | January 1977 |
Final issue | March 2020 |
Company | Motor Trend Group |
Country | United States |
Based in | Anaheim, California |
Language | English |
Website | www |
ISSN | 0199-9362 |
Lowrider was an American automobile magazine, focusing almost exclusively on the style known as a lowrider. It first appeared in 1977, produced out of San Jose, California, by a trio of San Jose State students. In 2007, it was published out of Anaheim, California, and part of the Motor Trend Group. The magazine was closed in December 2019. [2]
Lowrider focused on all aspects of lowrider culture, from cars to music and fashion. It also covered political and cultural issues related to Chicanos, and funded an annual scholarship program. [3] The magazine also released a series of music videos [4] through their label, Thump Records.
Lowrider's monthly circulation was less than 56,000 at the end of 2011. [1] In 2000, the magazine's monthly circulation was more than 200,000. [3]
Lowrider was founded in the mid-1970s by San Jose State students Larry Gonzalez, Sonny Madrid, and David Nunez, "who sought to present a voice for the Chicano community in the Bay Area." [3] The first issue debuted in January 1977.
Essentially self-distributed, [5] the magazine struggled until the November 1979 issue, when it began pairing bikini-clad women with lowriders on the cover each issue. [3]
An early artistic contributor to the magazine, David Holland, split with Lowrider to found his own Teen Angels Magazine in 1979, with the first issue published in 1981. [6] [7]
In the early 1980s, Lowrider also featured cartoonist David Gonzales' monthly comic strip The Adventures of Hollywood, which eventually morphed into the Homies line of toy figurines. [5]
Even so, after being taken over by its printer, Lowrider folded in December 1985. [3]
The magazine was revived in June 1988 by original co-founder Larry Gonzalez along with brothers Alberto and Lonnie Lopez. [3] They moved the magazine's headquarters to Fullerton, California [3] (closer to the heart of lowrider culture), and began featuring customized trucks on the cover. [3]
As the magazine increased readership through the late 1980s and early '90s it spun off other titles, established a merchandising division, and began sponsoring multi-annual lowrider shows which took place all over the Western U.S. [3]
Lowrider Publishing Group was acquired in 1997 by automotive periodicals conglomerate McMullen Argus Publishing, which was itself acquired in 1999 by PriMedia. [3] In 2007, Lowrider was taken over by Source Interlink Media, now known as TEN: The Enthusiast Network. [2]
Women featured on the cover of Lowrider over the years include Alexis Amore, Anjanette Abayari, Jami Deadly, Staci Flood, Sunny Leone, Ashley Massaro, Nina Mercedez, Candice Michelle, Cherie Roberts, and Arban Severin.[ citation needed ]
Chicano, Chicana, is an identity for Mexican Americans who have a non-Anglo self-image. Chicano was originally a classist and racist slur used toward low-income Mexicans that was reclaimed in the 1940s among youth who belonged to the Pachuco and Pachuca subculture. In the 1960s, Chicano was widely reclaimed in the building of a movement toward political empowerment, ethnic solidarity, and pride in being of indigenous descent. Chicano developed its own meaning separate from Mexican American identity. Youth in barrios rejected cultural assimilation into whiteness and embraced their own identity and worldview as a form of empowerment and resistance. The community forged an independent political and cultural movement, sometimes working alongside the Black power movement.
A lowrider or low rider is a customized car with a lowered body that emerged among Mexican American youth in the 1940s. Lowrider also refers to the driver of the car and their participation in lowrider car clubs, which remain a part of Chicano culture and have since expanded internationally. These customized vehicles are also artworks, generally being painted with intricate, colorful designs, unique aesthetic features, and rolling on wire-spoke wheels with whitewall tires.
The King & Story, also known as Story & King, neighborhood of San Jose, California is located in the Alum Rock district of East San Jose, centered on the intersection of King and Story roads. King & Story is one of San Jose's most notable and historic Chicano/Mexican-American neighborhoods.
An auto show, also known as a motor show or car show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is attended by automotive industry representatives, dealers, auto journalists and car enthusiasts. Most auto shows occur once or twice a year. They are important to car manufacturers and local dealers as a public relations exercise, as they advertise new products and promote auto brands. The five most prestigious auto shows, sometimes called the "Big Five", are generally considered to be held in Frankfurt, Geneva, Detroit, Paris and Tokyo. Car enthusiast communities along the historic U.S. Route 66 are credited with general popularization of car meets, including ethnic groups such as the Hispanos of New Mexico, Chicanos, and Mexican-Americans of the Southwestern United States; lowrider, high technology, electric vehicle, and other enthusiast show, are popular in Los Angeles, Las Vegas, Albuquerque, San Francisco, and Chicago for this reason.
Bicycle culture can refer to a mainstream culture that supports the use of bicycles or to a subculture. Although "bike culture" is often used to refer to various forms of associated fashion, it is erroneous to call fashion in and of itself a culture.
Homies are a series of two-inch plastic collectible figurines representing various Chicano Mexican American characters. The line of toys was created by David Gonzales and based on a comic strip that Gonzales created featuring a cast of characters from his youth. Introduced in the year 1998, Homies were initially sold in grocery store vending machines and have become a highly collectible item, and have spawned many imitation toys.
David Gonzales is an American cartoonist, apparel designer, and toy designer. He is the creator of the Homies line of toys.
Cruising is a social activity that primarily consists of driving a car. Cruising can be an expression of the freedom of possessing a driver's license. Cruising is distinguished from regular driving by the social and recreational nature of the activity, which is characterized by an impulsively random, often aimless course. A popular route is often the focus of cruising. "Cruise nights" are evenings during which cars drive slowly. A cruise can be a meeting of car enthusiasts at a predetermined location, organised predominantly through the internet but also largely through mobile phone, word of mouth or simply by a cruise being established enough that it becomes a regular event.
The spinner on automobile wheels historically refers to knock-off hub nuts or center caps. They may be the actual, or intended to simulate, the design used on antique vehicles or vintage sports cars. A "spinner wheel" in contemporary usage is a type of hubcap or inner wheel ornament, that spins independently inside of a wheel itself when the vehicle is in motion, and continues to spin once the vehicle has come to a stop.
A lowrider bicycle is a highly customized bicycle with styling inspired by lowrider cars. These bikes often feature a long, curved banana seat with a sissy bar and very tall upward-swept ape hanger handlebars. A lot of chrome, velvet, and overspoked wheels are common accessories to these custom bicycles.
The Royal Chicano Air Force (RCAF) is a Sacramento, California-based art collective, founded in 1970 by Ricardo Favela, José Montoya and Esteban Villa. It was one of the "most important collective artist groups" in the Chicano art movement in California during the 1970s and the 1980s and continues to be influential into the 21st century.
Caló is an argot or slang of Mexican Spanish that originated during the first half of the 20th century in the Southwestern United States. It is the product of zoot-suit pachuco culture that developed in the 1930s and '40s in cities along the US/Mexico border.
A Lowrider Club (C.C.) is an organized car club of lowriders who follow a series of traditional rules for participation, including a group of elected officers; a probationary period for new members and the wearing of a specific club patch or shirt. Also, there is a measure of privacy about their internal structure, bylaws, and membership; and some level of sworn allegiance to other members of the club. Estilo De Antes is the 1st Car Club in San Diego.
The Chicano Art Movement represents groundbreaking movements by Mexican-American artists to establish a unique artistic identity in the United States. Much of the art and the artists creating Chicano Art were heavily influenced by Chicano Movement which began in the 1960s.
David González is a Colombian professional skateboarder. In December 2012, he was named Thrasher magazine's "Skater of the Year".
Whittier Boulevard is an arterial street that runs from the Los Angeles River to Brea, California. The street is one of the main thoroughfares in both Whittier and East Los Angeles. At various times, portions of Whittier Boulevard carried the designation of U.S. Route 101. Whittier Boulevard also carries a portion of El Camino Real. Its west section leading from the Sixth Street Viaduct was demolished in 2016. Currently, Whittier Boulevard carries two Caltrans controlled highways. The portion between Rosemead Boulevard and Beach Boulevard carries State Route 72 and the portion between Beach and Harbor Boulevards carries California State Route 39. The portion of State Route 72 up to State Route 19 was relinquished back to Pico Rivera in the early 2000s and the portion of State Route 72 between State Route 19 and Downey Road was deleted from SR 72 in 1992.
Car hydraulics are equipment installed in an automobile that allows for a dynamic adjustment in height of the vehicle. These suspension modifications are often placed in a lowrider, i.e., a vehicle modified to lower its ground clearance below that of its original design. With these modifications, the body of the car can be raised by remote control. The amount and kind of hydraulic pumps being used and the different specifications of the subject vehicle will affect the impact of such systems on the height and orientation of the vehicle. With sufficient pumps, an automobile can jump and hop upwards of six feet off the ground. Enthusiasts hold car jumping contests nationwide, which are judged on how high an automobile is able to bounce.
Chicano Art: Resistance and Affirmation was a traveling exhibit of Chicano/a artists which toured the United States from 1990 through 1993. CARA visited ten major cities and featured over 128 individual works by about 180 different Chicano/a artists. The show was also intended to visit Madrid and Mexico City. CARA was the first time a Chicano exhibit received major attention from the press and it was the first exhibit that collaborated between Chicanos and major museums in the U.S. The show was considered a "notable event in the development of Chicano art." Another unique feature of CARA was the "extensive planning" that attempted to be as inclusive as possible and which took place more than five years prior to the opening at Wight Art Gallery.
A cholo or chola is a member of a Chicano and Latino subculture or lifestyle associated with a particular set of dress, behavior, and worldview which originated in Los Angeles. A veterano or veterana is an older member of the same subculture. Other terms referring to male members of the subculture may include vato and vato loco. Cholo was first reclaimed by Chicano youth in the 1960s and emerged as a popular identification in the late 1970s. The subculture has historical roots in the Pachuco subculture, but today is largely equated with anti-social behavior, criminal behavior and gang activity.
Teen Angels was an independent American magazine focused on the Chicano culture of California and the southwest, published from approximately 1981 to 2006. The publication featured art, photos, and writing celebrating pachuco culture, lowriders, cholo street culture, fashion, tattoos, prison art, and varrios, or neighborhoods. The magazine consisted of photocopied photographs, hand-drawn portraits and lowrider art, typographic pages, poetry, community notices, comic strips, dedications, obituaries, articles, and other works. It was produced in self-published zine format.