Lucky Mobile

Last updated
Lucky Mobile
Company type Subsidiary
Industry Mobile virtual network operator
FoundedDecember 4, 2017;7 years ago (2017-12-04)
Areas served
Canada
Products
Services
  • 4G data
  • SMS
  • Mobile calling
Parent Bell Canada
Website www.luckymobile.ca

Lucky Mobile is a Canadian prepaid mobile virtual network operator and a subsidiary of Bell Canada. Founded in December 2017, Lucky Mobile operates on the Bell Mobility network alongside fellow subsidiary Virgin Plus. [1] It targets the same market segment as discount mobile brands Chatr (owned by Rogers Communications) and Public Mobile (owned by Telus). [2]

Contents

History

After being announced on December 1, 2017, Lucky Mobile launched on December 4. [3] At launch, the network is available for users in 17 metro areas in Canada. The launch was viewed as a way for BCE to compete with the discount mobile brands Chatr and Public Mobile operated by its competitors Rogers Communications and Telus, respectively. [2] Like Chatr, Lucky Mobile offers a limited selection of low end smartphones for sale outright. [4] In March 2018, the carrier's service area expanded to include Saskatchewan and Manitoba. [5]

Network

Lucky Mobile operates as a mobile virtual network operator offering pre-paid calling, texting, and 4G throttled speed data running on Bell Mobility's 5G network with pre-paid plans in Canada. [6]

Customers with eSIM enabled smartphones and devices are able to purchase eSIM from Lucky Mobile and connect to the network without a physical SIM card. [7]

Retail presence

Lucky Mobile SIM cards are sold in Bell, Virgin Plus, Visions Electronics, Walmart, Circle K, Glentel (T-Booth Wireless, Wireless Wave), Best Buy, Best Buy Express, Staples, Giant Tiger and Dollarama locations. [4]

References

  1. ↑ "Corporate Overview | BCE" . Retrieved 4 June 2021.
  2. 1 2 Jackson, Emily (December 4, 2017). "Bell's politically astute Lucky Mobile launch aims to grab market share from low-cost Rogers, Telus brands". Financial Post. Retrieved January 21, 2018.
  3. ↑ Ng, Gary (1 December 2017). "Bell to Launch 'Lucky Mobile' Prepaid Wireless Service on Dec. 4". iPhone in Canada. Retrieved 3 December 2017.
  4. 1 2 Behar, Rose (1 December 2017). "Bell launching new prepaid wireless brand called Lucky Mobile". MobileSyrup. Retrieved 1 December 2017.
  5. ↑ Y., A. (12 March 2018). "Lucky Mobile Expands to Saskatchewan and Manitoba". Compare Cellular. Retrieved 29 March 2018.{{cite news}}: CS1 maint: url-status (link)
  6. ↑ "Lucky Mobile ditches 3G plans, goes all-in on 4G".
  7. ↑ "eSIM?? You have one but just don't know it". 1 June 2022. Retrieved 8 August 2022.
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