Mackey Saturday design firm (2008–present)
After first discussing a potential redesign of Instagram's logo with Instagram co-founder Kevin Systrom in 2011, Saturday began work on the redesign the following year. While he was in the middle of working on the design, Facebook acquired Instagram for $1 billion. [3] Saturday redrew the app's previous Billabong webfont by hand to create a cleaner, more elegant and fluid design. His subtle redesign maintained the style of the original while cleaning up the script-style font. It was noted in particular for making the "I" look more like an I, as it formerly resembled a J or a g. Saturday's intent was to create a logotype that would stand the test of time, like Kellogg's, Campbell's and Coca-Cola. [4] [5] [6] [7] The new logo was released in May 2013 alongside the app's new photo tagging feature. [5]
Saturday worked with fellow designers Cory Schmitz and Nicolaus Taylor to create a sleek, minimalist new logo for virtual reality company Oculus, following its 2014 acquisition by Facebook. They dropped the eye design of the previous logo in favor of a sideways O shaped like the company's headsets. The logotype was updated as well, with a rounded look to complement the new logo. [8] [9] [10]
Saturday created the logo for on-demand parking service Luxe. [11] The new, simpler look was launched in July 2015. [12] He also designed the logo for technology company Hello. [2]
In 2015, Saturday redesigned the logo for event ticket marketplace SeatGeek, with a simple theater seat and the company name in a clean sans-serif custom font. The arms and curve of the seat resemble eyes and a smiling mouth. The new logo launched in February 2016. [11]
In 2017, Saturday designed a new logotype for Silk, a brand of dairy-alternative products. [13] In 2018, he created new logos for Unsplash, a stock photography website; [14] and for financial technology company Affirm. [15]
Saturday is a founder of Brooklyn-based family planning company Dadi, which focuses on male fertility and reproductive health and was launched in April 2019. [16]
