Mainstream bias is the inclination of major media outlets to prioritize conventional viewpoints, often sidelining alternative perspectives or emerging ideas. This can shape news coverage through selective story choice, issue framing, and the sources that are featured. [1] [2]
The rise of digital and social media has challenged traditional mainstream bias by offering platforms for diverse and alternative viewpoints. However, it has also raised concerns about the spread of misinformation and the formation of echo chambers. [3]
There are three main types of mainstream bias. [1]
Mainstream bias can significantly shape public opinion and political discourse. By favoring established narratives, it often reinforces existing power structures and can slow social change. This bias may also marginalize minority perspectives and emerging social movements. [4]
Historically, mainstream bias has faced both critics and supporters. Critics argue that it restricts the range of acceptable discourse in society, often narrowing it to what is known as the "Overton window." Proponents, however, maintain that mainstream media’s approach promotes reliability and helps prevent the spread of misinformation. [3] [4]
Media bias occurs when journalists and news producers show bias in how they report and cover news. The term "media bias" implies a pervasive or widespread bias contravening of the standards of journalism, rather than the perspective of an individual journalist or article. The direction and degree of media bias in various countries is widely disputed.
Alternative media are media sources that differ from established or dominant types of media in terms of their content, production, or distribution. Sometimes the term independent media is used as a synonym, indicating independence from large media corporations, but generally independent media is used to describe a different meaning around freedom of the press and independence from government control. Alternative media does not refer to a specific format and may be inclusive of print, audio, film/video, online/digital and street art, among others. Some examples include the counter-culture zines of the 1960s, ethnic and indigenous media such as the First People's television network in Canada, and more recently online open publishing journalism sites such as Indymedia.
Media democracy is a democratic approach to media studies that advocates for the reform of mass media to strengthen public service broadcasting and develop participation in alternative media and citizen journalism in order to create a mass media system that informs and empowers all members of society and enhances democratic values.
Journalistic objectivity is a considerable notion within the discussion of journalistic professionalism. Journalistic objectivity may refer to fairness, disinterestedness, factuality, and nonpartisanship, but most often encompasses all of these qualities. First evolving as a practice in the 18th century, a number of critiques and alternatives to the notion have emerged since, fuelling ongoing and dynamic discourse surrounding the ideal of objectivity in journalism.
Advocacy journalism is a genre of journalism that adopts a non-objective viewpoint, usually for some social or political purpose.
Journalistic ethics and standards comprise principles of ethics and good practice applicable to journalists. This subset of media ethics is known as journalism's professional "code of ethics" and the "canons of journalism". The basic codes and canons commonly appear in statements by professional journalism associations and individual print, broadcast, and online news organizations.
Misinformation is incorrect or misleading information. Misinformation can exist without specific malicious intent; disinformation is distinct in that it is deliberately deceptive and propagated. Misinformation can include inaccurate, incomplete, misleading, or false information as well as selective or half-truths. In January 2024, the World Economic Forum identified misinformation and disinformation, propagated by both internal and external interests, to "widen societal and political divides" as the most severe global risks within the next two years.
Claims of media bias in the United States generally focus on the idea of media outlets reporting news in a way that seems partisan. Other claims argue that outlets sometimes sacrifice objectivity in pursuit of growth or profits.
Political socialization is the process by which individuals internalize and develop their political values, ideas, attitudes, and perceptions via the agents of socialization. Political socialization occurs through processes of socialization, that can be structured as primary and secondary socialization. Primary socialization agents include the family, whereas secondary socialization refers to agents outside the family. Agents such as family, education, media, and peers influence the most in establishing varying political lenses that frame one's perception of political values, ideas, and attitudes. These perceptions, in turn, shape and define individuals' definitions of who they are and how they should behave in the political and economic institutions in which they live. This learning process shapes perceptions that influence which norms, behaviors, values, opinions, morals, and priorities will ultimately shape their political ideology: it is a "study of the developmental processes by which people of all ages and adolescents acquire political cognition, attitudes, and behaviors." These agents expose individuals through varying degrees of influence, inducing them into the political culture and their orientations towards political objects. Throughout a lifetime, these experiences influence your political identity and shape your political outlook.
Feminist philosophy is an approach to philosophy from a feminist perspective and also the employment of philosophical methods to feminist topics and questions. Feminist philosophy involves both reinterpreting philosophical texts and methods in order to supplement the feminist movement and attempts to criticise or re-evaluate the ideas of traditional philosophy from within a feminist framework.
Persuasive writing is a form of writing intended to convince or influence readers to accept a particular idea or opinion and to inspire action. A wide variety of writings, such as criticisms, reviews, reaction papers, editorials, proposals, advertisements, and brochures, utilize different persuasion techniques to influence readers. Persuasive writing can also be employed in indoctrination. It is often confused with opinion writing; however, while both may share similar themes, persuasive writing is backed by facts, whereas opinion writing is supported by emotions.
Political journalism is a broad branch of journalism that includes coverage of all aspects of politics and political science, although the term usually refers specifically to coverage of civil governments and political power.
In news media and social media, an echo chamber is an environment or ecosystem in which participants encounter beliefs that amplify or reinforce their preexisting beliefs by communication and repetition inside a closed system and insulated from rebuttal. An echo chamber circulates existing views without encountering opposing views, potentially resulting in confirmation bias. Echo chambers may increase social and political polarization and extremism. On social media, it is thought that echo chambers limit exposure to diverse perspectives, and favor and reinforce presupposed narratives and ideologies.
Civil discourse is the practice of deliberating about matters of public concern in a way that seeks to expand knowledge and promote understanding. The word "civil" relates directly to civic in the sense of being oriented toward public life, and less directly to civility, in the sense of mere politeness. Discourse is defined as the use of written or spoken communications, similar to having a conversation. Civil discourse includes the practice of deliberating about things that are of concern to society in a way that seeks to help all participants understand each other. It is an essential part of democratic citizenship and is thus a fundamental aspect of freedom of speech, characterized by dialogue that supports the societal good." For civil discourse to truly be effective as a democratic tool, all people need to be heard and share their viewpoints. Civil discourse involves more than just politeness; it involves disagreement without disrespect, seeking common ground, listening beyond preconceptions, and remaining present in dialogues despite deep disagreements. This can help develop better public policies that benefit all people of a society. Members of the U.S. Supreme Court session in 2011 aptly described civil discourse as "robust, honest, frank and constructive dialogue and deliberation that seeks to advance the public interest." Viewpoints are grounded in reason and evidence, adhering to strict guidelines for the appropriate behavior to be practiced. In contrast, uncivil discourse contains direct insults, unwarranted attributions of motive, and open contempt." Civil discourse has its foundation on several key values:
Media coverage of climate change has had effects on public opinion on climate change, as it conveys the scientific consensus on climate change that the global temperature has increased in recent decades and that the trend is caused by human-induced emissions of greenhouse gases.
Hallin's spheres is a theory of news reporting and its rhetorical framing posited by journalism historian Daniel C. Hallin in his 1986 book The Uncensored War to explain the news coverage of the Vietnam War. Hallin divides the world of political discourse into three concentric spheres: consensus, legitimate controversy, and deviance. In the sphere of consensus, journalists assume everyone agrees. The sphere of legitimate controversy includes the standard political debates, and journalists are expected to remain neutral. The sphere of deviance falls outside the bounds of legitimate debate, and journalists can ignore it. These boundaries shift, as public opinion shifts. Hallin's spheres, which deals with the media, are similar to the Overton window, which deals with public opinion generally, and posits a sliding scale of public opinion on any given issue ranging from conventional wisdom to unacceptable.
A filter bubble or ideological frame is a state of intellectual isolation that can result from personalized searches, recommendation systems, and algorithmic curation. The search results are based on information about the user, such as their location, past click-behavior, and search history. Consequently, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles, resulting in a limited and customized view of the world. The choices made by these algorithms are only sometimes transparent. Prime examples include Google Personalized Search results and Facebook's personalized news-stream.
Islamophobia in the media refers to negative coverage of Islam-related topics, Muslims, or Arabs by media outlets in a way that is hostile, untrue, and/or misleading. Islamophobia is defined as "Intense dislike or fear of Islam, especially as a political force; hostility or prejudice towards Muslims", and the study of how and to what extent the media furthers Islamophobia has been the subject of much academic and political discussion.
Agenda building describes the ongoing process by which various groups attempt to transfer their interests to be the interests of public policymakers. Conceptualized as a political science theory by Cobb and Elder in 1971, "the agenda-building perspective...alerts us to the importance of the environing social processes in determining what occurs at the decision-making stage and what types of policy outcomes will be produced.” It focuses on the relationship between society and policy maker.
Political bias is a bias or perceived bias involving the slanting or altering of information to make a political position or political candidate seem more attractive. With a distinct association with media bias, it commonly refers to how a reporter, news organisation, or TV show covers a political candidate or a policy issue.