Mango (retailer)

Last updated

Punto Fa, S.L.
Company typeSociedad limitada
Industry Retail
Founded Palau-solità i Plegamans, Catalonia, Spain (1984;41 years ago (1984))
Founder
Headquarters
Palau-solità i Plegamans
,
Spain
Key people
Toni Ruiz (CEO
Products Clothing, accessories
RevenueIncrease2.svg €2.327 billion (2015)
Increase2.svg €170 million (2015)
Number of employees
Increase2.svg 15,000 (2015)
Website shop.mango.com

Punto Fa, S.L., trading as Mango, is a Spanish fast-fashion retailer founded in Barcelona by brothers Isak Andic and Nahman Andic. [1] It designs, manufactures and markets women, men and children's clothing and accessories.

Contents

History

Mango was founded by Sephardic Jewish immigrants from Turkey, Isak Andic and his brother Nahman Andic, in 1984. [2]

Mango's website was created in 1995, and in 2000, opened its first online store.

H.E. by Mango is a men's line created in 2008, [3] and renamed Mango Man in 2014. [4] Football player Zinedine Zidane helped advertise Mango Man.

Mango has over 16,000 employees, 1,850 of whom work at the Hangar Design Centre and at its headquarters in Palau Solità i Plegamans, Barcelona. [5] Mango's biggest market is Spain but Istanbul, Turkey, has the largest number of Mango stores. [6]

From the Fall of 2011, Kate Moss was Mango's muse. She first appeared in a video featuring Terry Richardson who shot the campaign and directed the commercial. [7] Moss was replaced by Australian model Miranda Kerr. [8]

Mango store in Mannheim, Germany (now closed) Mango Mannheim O6.jpg
Mango store in Mannheim, Germany (now closed)

In April 2011, Letizia, Princess of Asturias visited company headquarters wearing a Mango outfit. [9]

In 2015, Mango had revenue of Euro 2.327 billion with earnings before interest, taxes, depreciation, and amortization of Euro 170 million. [10]

The company launched its teen line, Mango Teen, via a pop-up shop featuring a TikTok stage for customers in Barcelona at Rambla de Catalunya, 76, in September 2020. [11]

In early-2021, Mango launched a Mediterranean-inspired store concept with higher sustainability standards. [12] Also in 2021, Mango opened four stores in the U.S., precisely, in New Jersey, New York and Miami. [13]

In April 2022, Mango launched its line of home essentials, Mango Home, via its website. [13] Later, in May 2022, it started its expansion plan in the United States with the opening of its flagship store on Fifth Avenue in New York and three openings in Florida. By the end of 2022, Mango had ten stores in the U.S. [13]

In 2023, Mango extended its online sales services to 17 African countries, some of which represent new markets. [14] [15] The same year, Mango strengthens its presence in the Netherlands with the opening of seven new stores. [16]

In 2024, Mango announced the opening of its new store in Reims. [17] [18] The same year, Mango opened an online store on Roblox. [19]

By March 2024, Mango had over 14,000 employees working in more than 2,700 stores which operate in over 110 countries. [20] [21]

To mark its 40th anniversary in 2024, Mango recently announced its collaboration with the brand Victoria Beckham in April. It was reported that the Victoria Beckham x Mango collection would be available from April 23, 2024. [22] [23] [24] [25] [26]

In April 2024, Mango invested in shared mobility start-up Hoop Carpool. [27] The same period, Mango announced its expansion in the U.S. with the opening of new stores in Washington, D.C. and Massachusetts. [28] Later, in May, Mango opened its store at Angel Central in London. [29] [30] Mango is also opening a new store in Marseille after the summer of 2024. [31]

Founder and chairman Isak Andic died in Collbató on 14 December 2024 after falling to his death while exploring caves. [32] [33]

Controversies

Bangladesh building collapse

On 24 April 2013, the eight-story Rana Plaza commercial building collapsed in Savar, a sub-district near Dhaka, the capital of Bangladesh. At least 1,127 people died and over 2,438 were injured. [34] The factory housed a number of separate garment factories employing around 5,000 people, several shops, and a bank [35] and manufactured apparel for brands including the Benetton Group, Joe Fresh, [36] The Children's Place, Primark, Monsoon, and Dressbarn. [37] [38] Of the 29 brands identified as having sourced products from the Rana Plaza factories, only 9 attended meetings held in November 2013 to agree a proposal on compensation to the victims. Several companies refused to sign including Walmart, Carrefour, Bonmarché,[ citation needed ] Mango, Auchan and Kik. The agreement was signed by Primark, Loblaw, Bonmarche,[ citation needed ] and El Corte Inglés. [39]

Velvetine handbag lawsuit

In 2010, the French division of Mango was sued by Anne-Cécile Couétil, creator of the brand Velvetine, who argued that Mango copied two models of her handbags. Despite an attempt of protection via the INPI and similarities between her products and Mango's, the creator lost the lawsuit. She was ordered to pay €6,000 to Mango. [40] [41] [42] [43] On her blog, Couétil claimed she wanted to lodge an appeal. [44] Several bloggers were surprised by the judicial decision saying it was unfair. [45] [46] The brand Mango reacted on Facebook via its official fan page and answered also on the creator's blog. [44]

Reaction to Russian invasion of Ukraine

At the beginning of the Russian invasion of Ukraine, Mango tried to preserve its operations in Russia. “Given the responsibility we owe our 800 employees in Russia, as well as our franchisees and partners, we have tried to safeguard our operations in the country until the last moment.” the company said. [47] Mango decided to take several initiatives, as a response to the geopolitical situation. They included: providing support and aid to Ukrainian and Russian employees, offering financial support to employees who stayed in the country, and providing mentoring through local teams to all employees and their family members who have relocated out of the country. [47] Mango declared a temporary cessation of operations in Russia at the beginning of March. [48] The company closed all 55 of its stores, made unavailable its online sales platform in Russia, and ceased the shipment of new merchandise to the region. [47]

Despite temporarily halting its direct operations in Russia, the 65 franchisees that were considered “the key partners” [47] for Mango - and the marketplaces were still allowed to continue their operations and distribute Mango products, provided that they had sufficient stock available. 53 franchise outlets received by the Catalan brand continued operating in Russia [49] and selling the company’s parent product line. [50]

In June 2022 Mango announced that it plans to transfer temporarily closed stores to franchise partners in Russia. [51] In a statement, Mango also confirmed that the employees of company-owned stores, as well as the company's commitments to suppliers in the region, will be taken over by Mango's local partners. [51] In March 2023, Toni Ruiz, the CEO of the company, announced at the presentation of the company's financial results that Mango divested all of its stores in Russia to its local franchisees, [52] which are still operated and received by the Catalan brand. This resulted in a financial loss of 20 million euros for the company. [53]

Violeta by Mango

Violeta by Mango is a brand that announced to launch Mango in 2014, based on a clothing collection that ranges from size 40 to 52. [54] However, it created controversy by considering these sizes "special". Thus, Arantxa Calvera, a citizen from Barcelona, began a collection of signatures with the aim of withdrawing the campaign "due to the wrong message it sends about the thinness of women" as explained by Arantxa in La Opinion. In addition, she asks Mango to take into account the role it has in society to spread a healthy woman model. [55] To respond to this controversy, Violeta Andic, responsible for this line, made the following statements to the newspaper Expansión “Violeta was not born as a large-size brand, but as a brand that makes a different pattern, aimed at women with curves. We wanted to adapt the seams and armholes to our type of woman, and Mango has opted for this line because we believe that it is a market need that is not covered. [56]

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References

  1. ↑ The world's 50 Richest Jews: 31-40: Isak Andic Jerusalem Post, 7 September 2010
  2. ↑ "The world's 50 Richest Jews: 31-40". 7 September 2010.
  3. ↑ Football Player Gerard Pique Being Model He by Mango Archived 15 July 2012 at archive.today , SoStyles.com, 25 February 2011
  4. ↑ He by Mango becomes Mango Man, Yahoo! News, 12 November 2014
  5. ↑ "2015 Annual Results".
  6. ↑ Shops Mango.com
  7. ↑ Tina Isaac. "Fresh Mango". First Style. Retrieved 1 June 2012.
  8. ↑ kstephens (21 November 2012). "Miranda Kerr Replaces Kate Moss As The Face Of Mango | Look". Look Magazine. Retrieved 3 June 2020.
  9. ↑ Letizia, de Mango para Mango Elpaís.com, 7 April 2011 (in Spanish)
  10. ↑ "2015 Annual Results Press Release".
  11. ↑ Wong, Veronica (13 May 2021). "Mango Opens Dedicated Teen Pop-Up Store" . Retrieved 13 May 2021.
  12. ↑ "Mango launches new store concept with sustainably in mind". 18 February 2021.
  13. 1 2 3 "Mango poursuit son expansion aux États-Unis". Fashion United. 29 December 2023. Retrieved 19 January 2024.
  14. ↑ "L'enseigne Mango étend ses ventes en ligne à 17 pays africains". Africa News. 29 September 2023. Retrieved 25 January 2024.
  15. ↑ "Maroc, Cameroun, Congo… L'enseigne vestimentaire Mango étend sa toile en Afrique". Jeune Afrique. Retrieved 25 January 2024.
  16. ↑ "Mango renforce sa présence aux Pays-Bas avec sept nouvelles boutiques". Fashion Network. Retrieved 22 May 2024.
  17. ↑ "Mango inaugure une nouvelle boutique à Reims". Fashion United. 23 February 2024. Retrieved 29 February 2024.
  18. ↑ Conso, L. S. A. (19 February 2024). "Mango poursuit son développement en France avec une ouverture à Reims". LSA. Retrieved 2 April 2024.
  19. ↑ "Mango mise sur l'innovation et ouvre une boutique virtuelle sur Roblox". Fashion United. 29 January 2024. Retrieved 29 February 2024.
  20. ↑ "Le roi Felipe récompense le fondateur de l'entreprise Mango". Histoires Royales. 19 March 2024. Retrieved 2 April 2024.
  21. ↑ "Quarante ans après sa création, Mango tisse sa toile à l'international". La Croix. 7 March 2024. Retrieved 2 April 2024.
  22. ↑ "Victoria Beckham imagine une collection pour Mango". L'Officiel. Retrieved 15 April 2024.
  23. ↑ "Mango et Victoria Beckham signent l'une des collaborations les plus cool du printemps". Numéro. Retrieved 15 April 2024.
  24. ↑ "Mango et Victoria Beckham signent une collaboration". Fashion United. 9 April 2024. Retrieved 15 April 2024.
  25. ↑ "Mango x Victoria Beckham : toutes les pièces à s'offrir de la collaboration star du moment". Vogue. 5 April 2024. Retrieved 28 June 2024.
  26. ↑ "La collection Victoria Beckham x Mango est la collaboration la plus désirable de l'été". Vanity Fair. 23 April 2024. Retrieved 28 June 2024.
  27. ↑ "Mango investit dans la start-up de mobilité partagée Hoop Carpool". Fashion United. 12 April 2024. Retrieved 15 April 2024.
  28. ↑ "Mango : de nouvelles boutiques prévues aux États-Unis". Fashion United. 26 April 2024. Retrieved 26 April 2024.
  29. ↑ "Mango unveils new store at Angel Central". The Retailer Bulletin. 21 May 2024. Retrieved 22 May 2024.
  30. ↑ "Mango increases UK presence with a store in Angel Central". Retail Times. 21 May 2024. Retrieved 22 May 2024.
  31. ↑ "Marseille : Mango va ouvrir un nouveau magasin, voici où et quand". Actu Marseille. 23 May 2024. Retrieved 3 June 2024.
  32. ↑ Ropero, Javier García; Carranco, Rebeca (14 December 2024). "El fundador de Mango, Isak Andic, muere en un accidente de montaña cerca de Barcelona". El País (in Spanish). Retrieved 14 December 2024.
  33. ↑ Burgess, Jack (14 December 2024). "Founder of fashion chain Mango dies in cave accident". BBC News.
  34. ↑ Ahmed, Saeed; Lakhani, Leone (14 June 2013), "Bangladesh building collapse: An end to recovery efforts, a promise of a new start", CNN, retrieved 16 December 2013
  35. ↑ Zain Al-Mahmood, Syed (24 April 2013). "Matalan supplier among manufacturers in Bangladesh building collapse". TheGuardian.com. Guardian News and Media. Retrieved 21 October 2013.
  36. ↑ 'Extreme Pricing' At What Cost? Retailer Joe Fresh Sends Reps To Bangladesh As Death Toll Rises Forbes, 30 April 2013
  37. ↑ Nelson, Dean (24 April 2013). "Bangladesh building collapse kills at least 82 in Dhaka". The Telegraph. Telegraph Media Group. Retrieved 24 April 2013.
  38. ↑ Alam, Julhas (24 April 2013). "At least 87 dead in Bangladesh building collapse". USA Today. Retrieved 24 April 2013.
  39. ↑ Ovi, Ibrahim Hossain (2013), Buyers' compensation for Rana Plaza victims far from reality, archived from the original on 25 March 2016, retrieved 16 December 2013
  40. ↑ Mango accused of copying Velvetine Archived 23 June 2011 at the Wayback Machine , Elise Hameau, 16 June 2011
  41. ↑ " Mango accusé de contrefaçon ", Katrin Acou-Bouaziz, L'Express Styles, 15 June 2011. (in French)
  42. ↑ " L'affaire Mango vs Velvetine Archived 11 July 2012 at archive.today ", CD, Elle Belgique, 17 June 2011 (in French)
  43. ↑ " Mango accusé de contrefaçon : (in)justice et mauvaise foi ", Hélène Decommer, Le Plus (Nouvel Observateur), 17 June 2011 (in French)
  44. 1 2 spontaneous message " Le concept de Justice, Velvetine vs Mango " 9 June 2011, on the weblog of the brand Velvetine(in French)
  45. ↑ Quand Les Grandes Marques Pillent Les Créateurs... Deedee, 14 June 2011 (in French)
  46. ↑ Mango vs Velvetine : retour sur un Bab Buzz MadmoiZelle.com, 17 June 2011 (in French)
  47. 1 2 3 4 "MANGO on LinkedIn: At Mango we dream of a more just and better world". www.linkedin.com.
  48. ↑ "Mango, Bestseller, and Ikea join the move to suspend operations in Russia". FashionNetwork.com.
  49. ↑ "Mango to Franchise Russian Stores to Local Partners". The Business of Fashion. 20 June 2022.
  50. ↑ "Mango Is Starting Online Sales And Is Accelerating Its Expansion In India And The US". worldnationnews.com. 10 March 2023.
  51. 1 2 "Spanish fashion retailer Mango to hand over Russian shops". Reuters. 20 June 2022.
  52. ↑ "Mango CEO on the brand's new strategy going forward after a record-breaking FY 2022". FashionNetwork.com.
  53. ↑ "Mango CEO on the brand's new strategy going forward after a record-breaking FY 2022". FashionNetwork.com.
  54. ↑ "Mango amplía su catálogo con el lanzamiento de la línea Violeta, moda joven de tallas grandes". Europa Press. 9 December 2013. Retrieved 17 August 2021.
  55. ↑ "Mango recibe este viernes las 55.000 firmas contra su línea Violeta por «el mensaje erróneo que envía sobre la delgadez". abc (in Spanish). 16 January 2014. Retrieved 17 August 2021.
  56. ↑ expansion.com; expansion.com (12 February 2014). "Mango impulsa su marca "Violeta" con 100 tiendas". Expansion (in Spanish). Retrieved 17 August 2021.
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