Marco Cedano [1] | |
---|---|
Born | |
Nationality | Mexican |
Occupation | Master Distiller |
Known for | Tequila Tromba [1] |
Marco Cedano (born 9 May 1951) is a Mexican master distiller and tequila entrepreneur. [1] He is known for being the co-inventor of Tequila Tromba. [2]
Just out of school, at age 23, Cedano started working as an engineer in tequila production at Tres Magueyes, a company founded by Don Julio Gonzalez. [1] After working there for 2 years, Cedano quit the job and pursued other engineering jobs in the mining and chemical industries. In 1983, Cedano returned to Don Julio to work as an engineer, where he was subsequently promoted to Master Distiller and Distillery Manager of Tequila. [3] During this time, Cedano was responsible for distilling and operations in the factory. [1] [4] In 1999, Cedano left the company after Seagrams purchased it. For next 11 years, he was involved in large-scale projects, which included building the first Agave Nectar factory and the first commercial Mezcal factory. [1]
In 2010, Cedano founded his first independent brand, Tequila Tromba, [2] in partnership with Canadian Eric Brass and Australians Nick Reid and James Sherry. [1] [2] [5] [6] Cedano works with his son Rodrigo Cedano, as well. [7] [8]
The brand is currently selling premium tequilas in Canada [6] [9] and Australia, [10] [11] with recent expansion into the United States, [5] [12] and national distribution throughout Mexico. [13] [14] [15] At the 2012 Ultimate Spirits Challenge in the United States, Tequila Tromba scored 93 points in the Blanco, 100%-Agave-Tequilla category, just one point behind the winner, Chairman’s Trophy. Tequilla Tromba was the only independent label named as a finalist. [2] [7] [16] [17] According to the Guinness Book of World Records, Tequila Tromba holds the record for the world’s largest Tequila Tasting. [18] Cedano is the author of the book Making Tequila: Art and Technology. [19]
Tequila is a distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila 65 km (40 mi) northwest of Guadalajara, and in the Jaliscan Highlands of the central western Mexican state of Jalisco.
Mezcal is a distilled alcoholic beverage made from any type of maguey. The word mezcal comes from Nahuatl mexcalli[meʃˈkalːi], which means "oven-cooked agave", from metl[met͡ɬ] and ixcalli[iʃˈkalːi]. Traditionally the word "mezcal" has been used generally in Mexico for all maguey spirits and it continues to be used for many maguey spirits whether these spirits have been legally certified as "mezcal" or not, and It is also considered a drink of artisan origin.
A margarita is a cocktail consisting of tequila, orange liqueur, and lime juice often served with salt on the rim of the glass. The drink is served shaken with ice, blended with ice, or without ice. Although it has become acceptable to serve a margarita in a wide variety of glass types, ranging from cocktail and wine glasses to pint glasses and even large schooners, the drink is traditionally served in the eponymous margarita glass, a stepped-diameter variant of a cocktail glass or champagne coupe.
Pimm's is an English brand of gin-based fruit cup but may also be considered a liqueur or the basis of a sling or punch. It was first produced in 1823 by James Pimm and has been owned by Diageo since 1997. Its most popular product is Pimm's No. 1 Cup.
Jose Cuervo is the best-selling brand of tequila, selling a fifth of the tequila consumed worldwide.
Patrón is a brand of tequila products by the Patrón Spirits Company with 40% Alcohol in each bottle.
Dos Lunas is a line of 100% blue agave tequilas produced in Guadalajara, Jalisco, Mexico, by Dos Lunas Spirits, LLC, headquartered in El Paso, Texas. The brand has the first triple-distilled silver tequila, a month aged Reposado, 18 month aged Añejo and 10 year old Extra Añejo.
El Espolón is a brand of tequila from Campari America. The tequila is produced at the brand owned Casa San Nicolas (NOM-1440) in the Los Altos (Highlands) region of Jalisco, Mexico, famous for its cultivation of agave plants. Espolón tequila has three offerings that include Blanco, Reposado, and Añejo tequila. Each sku is 80 proof or 40% ABV.
Don Julio is a brand of tequila produced in Mexico. It is the largest brand in value and eighth largest in volume. It is distilled, manufactured, bottled, sold, and distributed by Tequila Don Julio, S.A. de C.V. from its corporate facility in the Colonia El Chichimeco district, in the city of Atotonilco El Alto, Jalisco, Mexico. It is distributed in the United States by Diageo, under licensing from its patent holder, Tequila Don Julio, Sociedad Anónima de Capital Variable, Jalisco, Mexico, but it is sold worldwide.
El Tesoro is a brand of tequila produced at a distillery in Jalisco, Mexico, where the family that founded the distillery is still involved in the business. In the United States, the brand is marketed by Beam Suntory. The producer claims to use labor-intensive traditional methods for making the tequila.
Sauza Tequila Import Company is a producer of tequila located in Tequila, a municipality of the state of Jalisco, Mexico. It was founded in 1873 when Don Cenobio Sauza started La Perseverancia distillery. Sauza Tequila Import Company is owned by Beam Suntory, headquartered in Chicago, Illinois. Their products include Sauza, Conmemorativo, Hornitos and Tres Generaciones.
Casa Dragones is a small batch tequila brand from San Miguel de Allende, Mexico. It was founded in 2009 by Bertha González Nieves, the first woman to be certified as ‘Maestra Tequilera’ by the Academia Mexicana de Catadores de Tequila, the organization recognized by The Tequila Regulatory Council, and MTV creator and iHeartMedia (iHeartradio) CEO Robert W. Pittman.
Olmeca Tequila is a tequila produced in Jalisco, Mexico. Olmeca is owned by the Pernod Ricard Group.
Sazerac Company, Inc is a privately held American alcoholic beverage company headquartered in Metairie in the metropolitan area of New Orleans, Louisiana, but with its principal office in Louisville, Kentucky. The company is owned by billionaire William Goldring and his family. As of 2017, it operated nine distilleries, had 2,000 employees, and operated in 112 countries. It is one of the two largest spirits companies in the U.S., with annual revenue of about $1 billion made from selling about 300 mostly discount brands.
Tres Agaves is a brand of organic 100% de Agave Tequila and Margarita mixes. The Tequila is produced at Tres Agaves' distillery in the town of Amatitán located in Jalisco, Mexico.
Maestro Dobel Tequila is a Mexican brand of blended tequila owned by the Beckmann Family, who also own the Jose Cuervo tequila brand. Maestro Dobel is distributed by Proximo Spirits.
Santera Tequila is a brand of tequila 100% blue weber agave tequila produced and bottled in Jalisco, Mexico.
Tommy's margarita is a variant of the margarita cocktail. It is recognized by the IBA as a new era drink.
Excellia is a tequila range made from agave Tequilana Weber Blue. Its specific ageing process is conducted using Sauternes wine casks and Cognac barrels.