Marco Iansiti

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Marco Iansiti
MarcoIansiti.jpg
Born
Rome
Alma mater Harvard College
Employer Harvard Business School
TitleDavid Sarnoff Professor of Business Administration
Board member ofKeystone Strategy, Inc.; iMatchative; PDF Solutions

Marco Iansiti is a professor at the Harvard Business School, whose primary research interest is technology and operations strategy and the management of innovation. [1] He is the David Sarnoff Professor of Business Administration, heads the Technology and Operations Management Unit, and chairs the Digital Initiative. He is also the Chairman of the Board of Keystone Strategy, [2] a consultancy focused on strategy, data sciences and economics for technology clients.

Contents

Education

Iansiti graduated summa cum laude from Harvard University in 1983, with an A.B. in Physics. [3] He subsequently went on to perform his Ph.D. in Physics at Harvard University Iansiti's Ph.D. thesis focused on experimental low temperature electronics and semiconductor microfabrication techniques. [4] He won the Robbins Physics Prize in 1986, and was awarded his Ph.D. in September 1988. He was awarded an IBM post-doctoral fellowship for 1988–1989, and performed research on the design and fabrication of next-generation microelectronic devices at Harvard University. [5]

Career

Iansiti's academic research at the Harvard Business School has focused on technological innovation, product development, entrepreneurship, and operations-specifically the drivers of productivity, flexibility, and adaptation in organizations. [6] He is the author or coauthor of more than 50 articles, papers, book chapters, cases, and notes. Iansiti has also taught a variety of Executive Education and MBA courses on innovation, entrepreneurship, and operations, and is the creator of two Harvard Business School courses: "Managing Product Development" and "Starting New Ventures" (with Harvard Business School Professor Myra Hart).

Iansiti has performed consultant and advisory roles focusing on strategy and innovation for a variety of Fortune 500 companies. He has also testified as an expert witness before the European Commission and United States Department of Justice regarding antitrust and intellectual property issues in the high-tech industry. [7]

Development of the field of Ecosystem Strategy

Iansiti helped develop the field of Ecosystem Strategy, which focuses on the creation of firm-level strategies that are intimately connected to the surrounding business ecosystem. [8] Iansiti built upon the previous work of James F. Moore, [9] the founder of the field of Ecosystem Strategy, and is considered the current thought leader in the field. Iansiti examined firms such as Microsoft Corporation and Walmart, and found that the success of these firms depended heavily on the sustained health of complex networks of customers, suppliers, and competitors:

Many industries today behave like a massively interconnected network of organizations, technologies, consumers and products. Perhaps the most dramatic and widely known example is the computing industry. In contrast with the vertically integrated environment of the 1960s and 1970s, today's industry is divided into a large number of segments producing specialized products, technologies and services. The degree of interaction between firms in the industry is truly astounding, with hundreds of organizations frequently involved in the design, production, distribution, or implementation of even a single product. And because of this increasingly distributed industry structure, the focus of competition is shifting away from the management of internal resources, to the management and influence of assets that are outside the direct ownership and control of the firm. [10]

Iansiti went on to define the roles required for a business ecosystem to be considered healthy, including Keystones that provide a foundation for connecting and supporting other organizations within the ecosystem. This field of strategy provides insights for industries in which interdependencies and engagement with customers and suppliers are critical.

Contribution to Understanding the role of Information Technology in Modern Businesses

Iansiti has made a significant contribution to the field of Information Technology (IT) strategy, developing a framework for the assessment of capabilities created through firm-level investment in IT. [11] Iansiti's work in this area built upon research by others that had explored the link between IT investment and enterprise growth, [12] breaking enterprise growth into the capabilities IT enables and examining the impact of these individual capabilities on enterprise performance. This more nuanced approach led to a framework for assessing an organizations' level of IT maturity, referred to as the IT Scorecard. This scorecard allowed the return on an organization's IT investment to be measured more accurately than had been possible previously, and provided a more action-oriented assessment that could be used, for example, to focus improvement efforts on under-developed IT capabilities.

In early 2017, Iansiti teamed up with Prof. Karim Lakhani on a Harvard Business Review article where they said blockchain is not a disruptive technology that undercuts the cost of an existing business model, but is a foundational technology that "has the potential to create new foundations for our economic and social systems". They further predicted that, while foundational innovations can have enormous impact, "It will take decades for blockchain to seep into our economic and social infrastructure." [13]

Contribution to Understanding the Digital Transformation of Business

Iansiti more recently made a contribution to the field of technology strategy to understand the phenomenon of digital transformation. [14] Iansiti's work in this area is in collaboration with Prof. Karim Lakhani, also of the Harvard Business School. It explores the evolution of models for value creation and capture as businesses increase in digital content. Examples range from General Electric to Google.

Key publications

Books

Iansiti writes with Steven Sinofsky of Microsoft Corporation on the gap that often develops between top-down, directed strategy and bottom-up, emergent behavior within an organization. Iansiti and Sinofsky discuss the approach Sinofsky took within the Windows and Windows Live Group at Microsoft to bridge this gap during the development of the Windows 7 operating system.

Iansiti writes with Roy Levien about the concept of the business ecosystem, whereby complex business networks can be thought of as interdependent ecosystems. [15] Within this context, Iansiti discusses the role of Keystones, firms that create a platform that sustains and enhances the health and performance of the business ecosystem.

Iansiti writes about the choices faced by high-tech firms regarding the adoption and integration of new technologies into the firm's offerings. Iansiti assesses the performance of technology integration projects and makes suggestions for organizational best practices.

Board memberships

Related Research Articles

<span class="mw-page-title-main">Supply chain management</span> Management of the flow of goods and services

In commerce, supply chain management (SCM) deals with a system of procurement, operations management, logistics and marketing channels, through which raw materials can be developed into finished products and delivered to their end customers. A more narrow definition of supply chain management is the "design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronising supply with demand and measuring performance globally". This can include the movement and storage of raw materials, work-in-process inventory, finished goods, and end to end order fulfilment from the point of origin to the point of consumption. Interconnected, interrelated or interlinked networks, channels and node businesses combine in the provision of products and services required by end customers in a supply chain.

<span class="mw-page-title-main">Disruptive innovation</span> Technological change

In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. The term, "disruptive innovation" was popularized by the American academic Clayton Christensen and his collaborators beginning in 1995, but the concept had been previously described in Richard N. Foster's book Innovation: The Attacker's Advantage and in the paper "Strategic responses to technological threats", as well as by Joseph Schumpeter in the book Capitalism, Socialism and Democracy.

<span class="mw-page-title-main">Business model</span> Rationale of how an organization operates

A business model describes how a business organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The model describes the specific way in which the business conducts itself, spends, and earns money in a way that generates profit. The process of business model construction and modification is also called business model innovation and forms a part of business strategy.

<span class="mw-page-title-main">Innovation</span> Practical implementation of improvements

Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity, realizing or redistributing value". Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies.

<span class="mw-page-title-main">Strategic management</span> Planning for a companys responses to external issues

In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback loop to monitor execution and to inform the next round of planning.

In business, a competitive advantage is an attribute that allows an organization to outperform its competitors.

A core competency is a concept in management theory introduced by C. K. Prahalad and Gary Hamel. It can be defined as "a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace" and therefore are the foundation of companies' competitiveness.

<span class="mw-page-title-main">Porter's five forces analysis</span> Framework to analyse level of competition within an industry

Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability. An "unattractive" industry is one in which the effect of these five forces reduces overall profitability. The most unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit levels. The five-forces perspective is associated with its originator, Michael E. Porter of Harvard University. This framework was first published in Harvard Business Review in 1979.

Open innovation is a term used to promote an Information Age mindset toward innovation that runs counter to the secrecy and silo mentality of traditional corporate research labs. The benefits and driving forces behind increased openness have been noted and discussed as far back as the 1960s, especially as it pertains to interfirm cooperation in R&D. Use of the term 'open innovation' in reference to the increasing embrace of external cooperation in a complex world has been promoted in particular by Henry Chesbrough, adjunct professor and faculty director of the Center for Open Innovation of the Haas School of Business at the University of California, and Maire Tecnimont Chair of Open Innovation at Luiss.

A business cluster is a geographic concentration of interconnected businesses, suppliers, and associated institutions in a particular field. Clusters are considered to increase the productivity with which companies can compete, nationally and globally. Accounting is a part of the business cluster. In urban studies, the term agglomeration is used. Clusters are also important aspects of strategic management.

<span class="mw-page-title-main">Steven Sinofsky</span> American businessman and software engineer

Steven Jay Sinofsky is an American businessman, investor and software engineer. He served as president of the Windows Division at Microsoft from July 2009 until his resignation on November 13, 2012.

Within international business, the diamond model, also known as Porter's Diamond or the Porter Diamond Theory of National Advantage, describes a nation's competitive advantage in the international market. In this model, four attributes are taken into consideration: factor conditions, demand conditions, related and supporting industries, and firm strategy, structure, and rivalry. According to Michael Porter, the model's creator, "These determinants create the national environment in which companies are born and learn how to compete."

In organizational theory, dynamic capability is the capability of an organization to purposefully adapt an organization's resource base. The concept was defined by David Teece, Gary Pisano and Amy Shuen, in their 1997 paper Dynamic Capabilities and Strategic Management, as the firm’s ability to engage in adapting, integrating, and reconfiguring internal and external organizational skills, resources, and functional competences to match the requirements of a changing environment.

An operating model is both an abstract and visual representation (model) of how an organization delivers value to its customers or beneficiaries as well as how an organization actually runs itself.

The Offshoring Research Network is an international network of researchers and practitioners studying organizations in their transition to globalizing their business functions, processes and administrative services. The ORN conducts annual surveys tracking global sourcing strategies, drivers, concrete implementations and plans across all business functions and processes.

Corporate venture capital (CVC) is the investment of corporate funds directly in external startup companies. CVC is defined by the Business Dictionary as the "practice where a large firm takes an equity stake in a small but innovative or specialist firm, to which it may also provide management and marketing expertise; the objective is to gain a specific competitive advantage." Examples of CVCs include GV and Intel Capital.

<span class="mw-page-title-main">Georg von Krogh</span>

Georg von Krogh is a Norwegian organizational theorist and Professor at the Swiss Federal Institute of Technology in Zurich and holds the Chair of Strategic Management and Innovation. He also serves on Strategy Commission at ETH Zurich.

Capability management is the approach to the management of an organization, typically a business organization or firm, based on the "theory of the firm" as a collection of capabilities that may be exercised to earn revenues in the marketplace and compete with other firms in the industry. Capability management seeks to manage the stock of capabilities within the firm to ensure its position in the industry and its ongoing profitability and survival.

Digital transformation (DT) is the process of adoption and implementation of digital technology by an organization in order to create new or modify existing products, services and operations by the means of translating business processes into a digital format.

Michael G. Jacobides is a British economist and public speaker. His main areas of interest are digital platforms and ecosystems, financial services and turnarounds. He is the Sir Donald Gordon Chair of Entrepreneurship & Innovation at London Business School. He is Academic Advisor to the Boston Consulting Group, Chief Expert Advisor on Digital Economy to the Hellenic Competition Commission, visiting scholar at the New York Fed, and visiting fellow at Cambridge University.

References

  1. "Harvard Business School Faculty Biography". Archived from the original on 2009-11-27. Retrieved 2009-11-23.
  2. Keystone Strategy Biography Archived 2009-11-24 at the Wayback Machine
  3. Curriculum Vitae of Professor Marco Iansiti, U.S. Department of Justice
  4. See, for example, Marco Iansiti et al., "Charging Energy and Phase Delocalization in Single Very Small Josephson Tunnel-Junctions,"Physical Review Letters, Volume 60, Issue 23, Pgs. 2414-2417, June 6, 1988.
  5. See, for example, Marco Iansiti et al., "Quantum Tunneling and Low-Voltage Resistance in Small Superconducting Tunnel-Junctions,"Physical Review B, Volume 40, Issue 16, Pages 11,370-11,373, December 1, 1989.
  6. See, for example, Marco Iansiti and Jonathan West, "Technology Integration: Turning Great Research into Great Products,"Harvard Business Review, Volume 75, Issue 5, September–October 1997 or Marco Iansiti, "How the Incumbent can Win: Managing Technological Transitions in the Semiconductor Industry,"Management Science, Volume 47, Issue 1, Pgs. 133-150, January 2001.
  7. See, for example, Marco Iansiti and Greg Richards, "Six Years Later: The Impact of the Evolution of the IT Ecosystem,"Antitrust Law Journal, Volume 75, Issue 3, Pgs. 705-721, 2009.
  8. See, for example, Marco Iansiti, "Keystones and Dominators: Framing Operating and Technology Strategy in a Business Ecosystem" Archived 2010-04-01 at the Wayback Machine
  9. James F. Moore, "Predators and Prey: A New Ecology of Competition," Harvard Business Review, May/June, 1993
  10. Marco Iansiti, "Keystones and Dominators: Framing Operating and Technology Strategy in a Business Ecosystem" Archived 2010-04-01 at the Wayback Machine , pg. 1
  11. See, for example, Marco Iansiti, "Why IT Matters in Midsized Firms" [ permanent dead link ]
  12. See, for example, Kevin Crowston and Michael Treacy, "Assessing the Impact of Information Technology on Enterprise Level Performance," Working Paper, Sloan School of Management, 1986.
  13. Iansiti, Marco; Lakhani, Karim R. (January 2017). "The Truth About Blockchain". Harvard Business Review . Harvard University. Archived from the original on 18 January 2017. Retrieved 17 January 2017. The technology at the heart of bitcoin and other virtual currencies, blockchain is an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way.
  14. See, for example, Marco Iansiti, "Digital Ubiquity: How Connections, Sensors, and Data are Revolutionizing BUsiness"
  15. Iansiti explains the concept of business ecosystems in Marco Iansiti and Roy Levin, "Strategy as Ecology,"Harvard Business Review, Volume 82, Issue 3, March, 2004.
  16. Professor Marco Iansiti Joins PDF Solutions Board of Directors