Steven Sinofsky

Last updated
Steven Jay Sinofsky
7 by Steven Sinofsky.jpg
Sinofsky making a "7" hand gesture at the announcement of Windows 7
Born1965 (age 5859)
Education Cornell University (BA)
University of Massachusetts Amherst (MS)
Known forPresident, Windows Division at Microsoft
PartnerMelanie Walker

Steven Jay Sinofsky (born 1965) [1] is an American businessman, investor and software engineer. He served as president of the Windows Division at Microsoft from July 2009 until his resignation on November 13, 2012. [2] [3]

Contents

In 1998 and in 2013, Sinofsky was a visiting scholar at Harvard Business School where he worked with students enrolled in a second year class on technology product development taught by Marco Iansiti and Stefan Thomke. [1]

As of 2012, Sinofsky is a board partner at Andreessen Horowitz, where he serves on boards of investments. [4]

Early life

Steven Sinofsky was born in New York City in 1965 to parents Marsha and David Sinofsky. Growing up, Sinofsky attended Lake Brantley High School in Altamonte Springs, Florida. [5]

Education and early career

Sinofsky attained his Bachelor of Arts from Cornell University, after graduating cum laude in 1987, with a dual major in chemistry and computer science. He pursued his postgraduate education at the University of Massachusetts Amherst, where he studied under J. Eliot B. Moss in the area of object-oriented languages and databases, [6] and acquired a Masters of Science in computer science in 1989. [5] He also spent 3 semesters learning Russian while he was in college. [7]

In the summer of 1984 and 1985, Sinofsky interned at Martin Marietta Data Systems (now Lockheed Martin) in Orlando, Florida. He deployed some of the first IBM PC XT/3720 computers and taught the C programming language to full time engineers. [8]

Career

In July 1989, Sinofsky joined Microsoft as a software design engineer where he was the project lead on the first versions of the Microsoft Foundation Classes C++ for Microsoft Windows and Microsoft Visual C++. [9]

He later served as a technical assistant to Bill Gates. [10] Sinofsky was actively involved in recruiting for Microsoft and improving employee retention. As part of this, he took regular trips to university campuses to interview and recruit students. [11] Sinofsky has blogged in detail about his efforts at Steven Sinofsky's Microsoft TechTalk. The blog also covered topics like what it is like to be a Microsoft employee and what new hires needed to know about Microsoft, Bill Gates, Steve Ballmer, and Windows. [12]

After becoming stuck by a snowstorm in Ithaca during a recruiting visit to his alma mater Cornell University in 1994, Sinofsky noticed that both faculty and students at the university were widely using the newly adopted internet to communicate and study. This was a dramatic change from his time at Cornell that relied on the mainframe program CUInfo for information access. He summarized his excitement in an email and memo, "Cornell Is Wired!" which he distributed, encouraging Gates to take the emerging World Wide Web seriously. [11] This led to led to Gates' "Internet Tidal Wave" memo and the creation of Internet Explorer which began "the internet consumer revolution". [13]

In 1994, when the Office Product Unit was formed, Sinofsky joined the team as group program manager, [14] to oversee the development of Microsoft Office. [15] [16] The charter of the team was to create a suite of products with consistent design and engineering. During this time, the suite transitioned from being end user-focused to being an enterprise product. [17] He also oversaw the last release of 16-bit Office, Office 95, Office 97, Office 2000, Office XP and Office 2003. Under Sinofsky, features like the ribbon UI [16] and Clippy were added. [18] The product expanded to include Outlook, Visio, OneNote, and SharePoint. [5] In 1998, Sinofsky was promoted to vice president of Office and then to senior vice president in 2000. [19]

Windows division

Sinofsky moved to the Windows division in 2006, where he led the Windows Experience Team, which included Windows user experience and online services such as HotMail and Messenger. He was described as being "charged with nothing short of remaking the very image of Windows" and improving the efficiency and punctuality of releases. [16]

He became the president of the Windows division in July 2009. Sinofsky and Jon DeVaan led the development of Windows 7, the next major version of Windows to come after Windows Vista. Windows 7 proved to be a major success, with a rapidly growing user-base of over 450 million, [20] and its launch contributed to record-breaking revenue earnings for Microsoft in 2010. [21] Sinofsky and DeVaan blogged about the development process on the Engineering Windows 7 blog. [22]

While at Windows, Sinofsky blogged extensively about the project's goals and the development process as a way to communicate with the over 4,000 person team and the rest of Microsoft, [23] ultimately publishing over 1,000 pages of blogs. [24]

Sinofsky's philosophy on Windows 7 was to not make any promises about the product or even discuss anything about the product until Microsoft was sure that it felt like a quality product. This was a radical departure from Microsoft's typical way of handling in-development versions of Windows, which was to publicly share all plans and details about it early in the development cycle. Sinofsky also refrained from labeling versions of Windows "major" or "minor", and instead just called them releases. Sinofsky's leadership style influenced many other Microsoft divisions to follow his principles and practices on product development. [16]

Sinofsky subsequently worked on Windows 8, which was intended to modernize Windows. Many of its design changes were meant to allow it to scale across PC and mobile interfaces in response to the rising popularity of touchscreen devices over PCs. [25] Among the most notable changes was the reinvention of Windows for the ARM processors then in use in the iPhone and later the iPad. [26] This was widely viewed as both innovating and a challenge to the Microsoft-Intel partnership. [27] During development, he regularly blogged about the feature set and the process of developing the new OS in his blog, Building Windows 8. [28]

A key element of the effort on ARM processors was the development of a Microsoft ARM-based computer to prove the potential. Sinofsky quietly created an internal team to develop the Surface computers, [29] initially two models Surface RT and Surface Pro, for Nvidia ARM processor and Intel respectively. [30]

Windows 8 launched to mixed reviews, [31] [32] and was deemed a failure by commentators, including Sinofsky himself. However, he also expressed his belief that Windows 8 was simply "too much, too soon," [25] and noting that "being early is the same as being wrong." [33] Some aspects of Windows 8, including live tile menu interfaces and screen edge swiping, became standard components of mobile operating systems. [25]

Sinofsky left Microsoft on December 31, 2012, [34] after the failed launch of Windows 8. [31] His departure was described by both parties as a mutual decision, [3] but some news outlets speculated that it was the result of friction between himself and CEO Steve Ballmer. [35] [36] Technology websites Ars Technica and ZDNET drew attention to the sense of staffing changes that occurred after the Windows 8 rollout, and the abrupt manner of his departure. [37] [38] Sinofsky was succeeded by Julie Larson-Green and Tami Reller. [39] Microsoft disclosed in an SEC filing that Sinofsky would have a one-year non-compete contract in exchange for an estimated $14 million of stock. [40]

After Microsoft

In 2012, Sinofsky joined the venture capital firm Andreessen Horowitz as a board partner. [4] He is an angel investor, and has invested in Tanium, [41] Product Hunt, [42] Everlaw, [43] and Box. [44]

Writing

Sinofsky is known for writing about the technology and startups on various online platforms. [45] In 2013, he started the blog "Learning by Shipping", which focuses on topics like business management and technology innovation. [46]

One Strategy

Sinofsky co-authored the book One Strategy: Organization, Planning, and Decision Making with Marco Iansiti of Harvard Business School. It was published by John Wiley & Sons in November 2009. [24]

The book discusses Sinofsky's struggle with refocusing the Windows Division after the Vista debacle, and the planning and development of the next major version of Windows that would come after Vista. Sinofsky talks about the focus of making a desirable high-quality product, while making no promises to the public, and shipping and delivering that product on time. The book was built around selected blog posts written by Sinofsky to communicate with the rest of the Microsoft team during the development of Windows 7. Sinofsky's personal insights and experiences recorded through the blog are interspersed with Iansiti's academic commentary on the challenges facing the team. [23] [24]

It was well received by critics. Lisa Oliva wrote that it "provided a great balance between theoretical and practical explanations" in a review for the Journal of Applied Management and Entrepreneurship. [23]

Hardcore Software

In 2020, it was announced that Sinofsky was writing Hardcore Software: Inside the Rise and Fall of the PC Revolution, a first-person account of the PC told through the projects Sinofsky worked on and the competitive and technology landscape at the time. It focuses on the company's history between the 1980s and the 2010s, as it transitioned from the early home computer era to the PC revolution and finally the smartphone era. The work details the emotions of creating "hardcore software" a reference to the 1988 recruiting slogan that brought Sinofsky to Microsoft. [47] Hardcore Software was first published on Substack in a serial format beginning in 2021. [48]

Personal life

Sinofsky is in a relationship with neurosurgeon Melanie S. Walker, they reside in Seattle, Washington. In 2006, Walker joined the Bill & Melinda Gates Foundation as senior program officer. [49]

Related Research Articles

<span class="mw-page-title-main">Steve Ballmer</span> American business executive (born 1956)

Steven Anthony Ballmer is an American businessman and investor who was the chief executive officer of Microsoft from 2000 to 2014. He is the owner of the Los Angeles Clippers of the National Basketball Association (NBA). He is a co-founder of Ballmer Group, a philanthropic investment company.

<span class="mw-page-title-main">Microsoft Bob</span> Microsoft software product

Microsoft Bob was a Microsoft software product intended to provide a more user-friendly interface for the Windows 3.1x, Windows 95 and Windows NT operating systems, supplanting the Windows Program Manager. The program was released on March 11, 1995 and discontinued in early 1996. Microsoft Bob presented screens showing a house, with rooms that the user could visit containing familiar objects corresponding to computer applications, such as a desk with pen and paper and a checkbook. Clicking on the pen and paper would open the system's word processor.

The Windows Hardware Engineering Community (WinHEC) is a series of technical conferences and workshops, where Microsoft elaborates on its hardware plans for Windows devices.

<span class="mw-page-title-main">Windows 7</span> Eighth major release of Windows NT

Windows 7 is a major release of the Windows NT operating system developed by Microsoft. It was released to manufacturing on July 22, 2009, and became generally available on October 22, 2009. It is the successor to Windows Vista, released nearly three years earlier. Windows 7's server counterpart, Windows Server 2008 R2, was released at the same time. It was succeeded by Windows 8 in October 2012.

<span class="mw-page-title-main">Marc Andreessen</span> American entrepreneur, investor, and software engineer (born 1971)

Marc Lowell Andreessen is an American businessman and former software engineer. He is the co-author of Mosaic, the first widely used web browser with a graphical user interface; co-founder of Netscape; and co-founder and general partner of Silicon Valley venture capital firm Andreessen Horowitz. He co-founded and later sold the software company Opsware to Hewlett-Packard. Andreessen also co-founded Ning, a company that provides a platform for social networking websites and an inductee in the World Wide Web Hall of Fame. Andreessen's net worth is estimated at $1.7 billion.

Eating your own dog food or "dogfooding" is the practice of using one's own products or services. This can be a way for an organization to test its products in real-world usage using product management techniques. Hence dogfooding can act as quality control, and eventually a kind of testimonial advertising. Once in the market, dogfooding can demonstrate developers' confidence in their own products.

Bookshelf Symbol 7 is a typeface which was packaged with Microsoft Office 2003. It is a pi font encoding several less common variants of Roman letters, a few musical symbols and mathematical symbols, a few additional symbols, and a few rare or obscure kanji.

<span class="mw-page-title-main">Microsoft MapPoint</span> Discontinued software by Microsoft

Microsoft MapPoint is a discontinued software program and service created by Microsoft that allows users to view, edit and integrate maps. The software and technology are designed to facilitate the geographical visualization and analysis of either included data or custom data. Numerous acquisitions have supplemented both data and feature integration.

Brad Silverberg is an American computer scientist and businessman, most noted for his work at Microsoft in 1990–1999 as Senior VP and product manager for MS-DOS, Windows, Internet Explorer, and Office. He was named PC Magazine's Person of the Year in 1995 for his leadership of Windows 95.

Mini-Microsoft is a blog that was maintained by an anonymous author who appeared to be a Microsoft employee. The site credited its sole author as "Who da'Punk", but many readers referred to him as "Mini" or "Mini-Microsoft". The nominal goal of the blog was to shrink Microsoft down to a smaller, more efficient company, but the blog also served as a forum where Microsoft employees and others engaged in discussion about the company and about its corporate culture. It was last updated in 2014.

<span class="mw-page-title-main">Microsoft PixelSense</span> Interactive surface computing platform by Microsoft

Microsoft PixelSense was an interactive surface computing platform that allowed one or more people to use and touch real-world objects, and share digital content at the same time. The PixelSense platform consists of software and hardware products that combine vision based multitouch PC hardware, 360-degree multiuser application design, and Windows software to create a natural user interface (NUI).

Andreessen Horowitz is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. As of April 2023, Andreessen Horowitz ranks first on the list of venture capital firms by assets under management, with $42 billion as of May 2024.

The transition from Windows 7 to Windows 8 introduced a number of new features across various aspects of the operating system. These include a greater focus on optimizing the operating system for touchscreen-based devices and cloud computing.

<span class="mw-page-title-main">Windows RT</span> 2012 device-oriented operating system from Microsoft

Windows RT is a mobile operating system developed by Microsoft. It is a version of Windows 8 or Windows 8.1 built for the 32-bit ARM architecture (ARMv7). First unveiled in January 2011 at Consumer Electronics Show, the Windows RT 8 operating system was officially launched alongside Windows 8 on October 26, 2012, with the release of three Windows RT-based devices, including Microsoft's original Surface tablet. Unlike Windows 8, Windows RT is only available as preloaded software on devices specifically designed for the operating system by original equipment manufacturers (OEMs).

<span class="mw-page-title-main">Microsoft Surface</span> Series of personal computers, tablets and interactive whiteboards by Microsoft

Microsoft Surface is a series of touchscreen-based personal computers, tablets, and interactive whiteboards designed and developed by Microsoft, most of them running the Windows operating system. They are designed to be premium devices that set examples for manufacturers of other Windows-compatible products. It comprises several generations of hybrid tablets, 2-in-1 detachable notebooks, a convertible desktop all-in-one, an interactive whiteboard, and various accessories, many with unique form factors. The majority of devices in the Surface lineup are based on Intel processors and compatible with Windows 10 or Windows 11.

<span class="mw-page-title-main">Scott Weiss</span> American businessman

Scott Weiss is an American venture capitalist at the Silicon Valley firm Andreessen Horowitz, joining in April 2011 as the firm's fourth general partner. A native of Sarasota, Florida, he founded and was CEO of IronPort Systems, which Cisco acquired in 2007 for $830 million.

<span class="mw-page-title-main">Julie Larson-Green</span> American business executive (born 1962)

Julie Larson-Green is the former chief experience officer (CXO) of the Office Experience Organization at Microsoft, where she worked 1993 through 2017. She subsequently joined Qualtrics as their CXO.

<span class="mw-page-title-main">Mary Jo Foley</span> American freelance technology writer, author, podcaster, and editor

Mary Jo Foley is an American freelance technology writer, author, podcaster and news editor. She regularly writes news, previews, and reviews for Microsoft's strategy, products and technology. Foley has been covering news on Microsoft Windows, and previously on Unix-related technology, since 1983, for publications including ZDNet, eWeek, Baseline, Redmond magazine,PC Magazine, and Directions on Microsoft.

<span class="mw-page-title-main">Moshe Dunie</span> Israeli-born American executive and investor

Moshe Dunie is an Israeli-born American executive and investor in the Greater Seattle Area best known for his executive roles at Microsoft in 1988–1999, culminating as Vice President of the Windows Division. Moshe Dunie is serving on the Board of Governors of the Technion, Israel Institute of Technology. Dunie served as the president of the American Jewish Committee (AJC) Seattle from 2006–2009 and served on the American Jewish Committee National Board. In his role, Dunie interacted with political and business leaders around the world promoting human rights. At Microsoft, Moshe Dunie was responsible for the releases of Windows NT 3.1, NT 3.5, NT 3.51 and NT 4.0 partnering with Dave Cutler. Then as VP of the Windows Operating System Division, Moshe Dunie led the teams that delivered Windows 98, and took Windows 2000 to its final beta release. Moshe Dunie oversaw over 3,000 full-time division engineers and 1,500 contractors. He collaborated with partners such as Intel, PC OEMs, application developers and enterprise customers, initiating a Rapid Deployment Program and extensive beta testing. Microsoft Israel R&D centre and engineering groups in Europe and Asia reported to Dunie as an international extension of the Windows division.

References

  1. 1 2 "One strategy! : Organization, planning, and decision making / Steven Sinofsky, Marco Iansiti". Archived from the original on 2011-08-23. Retrieved 2011-08-23.
  2. "Microsoft Promotes Steven Sinofsky to President, Windows Division". Microsoft.com. 2009-07-08. Retrieved 2012-11-16.
  3. 1 2 Savitz, Eric (2012-11-12). "Microsoft Shocker: Windows President Steven Sinofsky Out (Updated)". Forbes . Retrieved 14 November 2012.
  4. 1 2 Perez, Sarah (2013-08-22). "Former Windows President Steven Sinofsky Joins Andreessen Horowitz". TechCrunch. Retrieved 2024-05-10.
  5. 1 2 3 "Steven Sinofsky". Microsoft. July 8, 2009. Retrieved 2009-07-08.
  6. "dblp: Steven Sinofsky". dblp.org. Retrieved 2024-05-25.
  7. "Steven Sinofsky, Julie Larson-Green, Antoine Leblond, Michael Angiulo, and Chris Jones: BUILD Keynote – Day 1". Microsoft.com. Retrieved 2012-11-16.
  8. Sinofsky, Steven. "016. Filling the Void Left by IBM". hardcoresoftware.learningbyshipping.com. Retrieved 2024-05-12.
  9. "Sinofsky's History: 20+ Years of Milestones with Microsoft Windows". SiliconANGLE. 2012-11-13. Retrieved 2024-05-10.
  10. "Steven Sinofsky is writing his Microsoft story on Substack". thehustle.co. Retrieved 2024-05-10.
  11. 1 2 Shapiro, Scott J. (2023-05-23). Fancy Bear Goes Phishing: The Dark History of the Information Age, in Five Extraordinary Hacks. Farrar, Straus and Giroux. ISBN   978-0-374-60118-8.
  12. Scoble, Robert; Robert, Scoble (2013-10-08). Unsere Kommunikation der Zukunft: BLOGS - Der Meilenstein in der Direktvermarktung (in German). FinanzBuch Verlag. pp. 37–38. ISBN   978-3-86248-838-4.
  13. "The Best Profile You'll Read On Steven Sinofsky, The Windows Boss Suddenly Leaving Microsoft". Business Insider. Retrieved 2024-05-10.
  14. "Steven Sinofsky is publishing a "book" about his time at Microsoft". Windows Report. 2021-02-01. Retrieved 2024-05-10.
  15. Kniskern, Kip (2021-02-01). "Steven Sinofsky is publishing a "book" about his time at Microsoft". Windows Report. Retrieved 2024-06-18.
  16. 1 2 3 4 Foley, Mary Jo (2008-04-15). Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era. John Wiley & Sons. pp. 80–82. ISBN   978-0-470-38416-9.
  17. Sinofsky, Steven (2022-01-22). "Hardcore Software: When Microsoft Office Went Enterprise". Andreessen Horowitz. Retrieved 2024-06-18.
  18. Chen, Steven Sinofsky, Frank (2019-04-27). "Clippy: The Unauthorized Biography". Andreessen Horowitz. Retrieved 2024-06-18.{{cite web}}: CS1 maint: multiple names: authors list (link)
  19. "Microsoft Names Steven Sinofsky and Brian Valentine Vice President". Stories. 1998-12-21. Retrieved 2024-05-10.
  20. "Microsoft Sold 450 Million Copies Of Windows 7". TechCrunch. 2011-09-13. Retrieved 2012-11-16.
  21. "Microsoft posts record-breaking Q2, thanks to consumers, Windows 7". NetworkWorld. 2010-01-28. Retrieved 2015-10-16.
  22. kexugit (2020-02-07). "Engineering Windows 7". learn.microsoft.com. Retrieved 2024-05-25.
  23. 1 2 3 Oliva, Lisa (July 2010). "One Strategy: Organization, Planning, and Decision Making". Journal of Applied Management and Entrepreneurship. 15 (3): 115–117.
  24. 1 2 3 "One Strategy: Aligning Planning and Execution". HBS Working Knowledge. 2010-03-22. Retrieved 2024-05-10.
  25. 1 2 3 Edwards, Benj (2022-10-26). ""Too much and too soon"—Steven Sinofsky looks back at Windows 8, 10 years later". Ars Technica. Retrieved 2024-05-12.
  26. Arthur, Charles (2011-01-05). "'Windows 8' will run on ARM chips - but third-party apps will need rewrite". The Guardian. ISSN   0261-3077 . Retrieved 2024-06-18.
  27. "Windows on ARM, Complete With Next Version of Office, to Arrive With Rest of Windows 8". AllThingsD. Retrieved 2024-06-18.
  28. "Building Windows 8 – Site Home – MSDN Blogs". Blogs.msdn.com. Retrieved 2012-11-16.
  29. Warren, Tom (2020-01-28). "Former Windows chief reveals Microsoft's reaction to the iPad". The Verge. Retrieved 2024-06-18.
  30. Bhanver, Jagmohan S. (2014-11-10). Nadella: The Changing Face of Microsoft. Hachette India. ISBN   978-93-5009-891-2.
  31. 1 2 Johnson, Dave (2012-11-27). "Windows 8: Revolution or disaster? - CBS News". www.cbsnews.com. Retrieved 2024-05-12.
  32. Estes, Adam Clark (2012-11-13). "Microsoft Just Dismissed the Mastermind Behind Windows 8". The Atlantic. Retrieved 2024-05-12.
  33. Sinofsky, Steven. "108. The End of the PC Revolution [Epilogue]". hardcoresoftware.learningbyshipping.com. Retrieved 2024-06-18.
  34. "Item 5.02(e). Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers". 2013-07-13. Retrieved 2013-08-26.
  35. Arthur, Charles (2012-11-13). "Windows chief Steven Sinofsky pushed out of Microsoft". The Guardian. Retrieved 14 November 2012. Microsoft staff stunned as chief executive Steve Ballmer pushes out man many had seen as his successor
  36. Dunkley, Jamie (2012-11-13). "Mystery surrounds Windows president Steven Sinofsky's departure from Microsoft" . The Independent. Archived from the original on 2022-05-25. Retrieved 14 November 2012.
  37. Bright, Peter (2012-11-13). "Why Steven Sinofsky is out at Microsoft: Of several plausible reasons, only one rings true". Ars Technica. Retrieved 14 November 2012.
  38. Foley, Mary Jo (2012-11-13). "Sinofsky's departure from Microsoft: Politics or products to blame?". ZDNet. Retrieved 14 November 2012.
  39. Thomas, Owen (2012-11-12). "Meet The Two Women Now Running Microsoft's Most Important Business – Yahoo! Finance". Finance.yahoo.com. Retrieved 2012-11-16.
  40. June 2013 Microsoft SEC filing
  41. "Tanium Magic". Andreessen Horowitz. Retrieved 2024-06-18.
  42. Sinofsky, Steven (2014-10-08). "Product Hunt: A Passion for Products, the Makers Behind Them, and the Community Around Them". Andreessen Horowitz. Retrieved 2024-06-18.
  43. "Everlaw". Andreessen Horowitz. Retrieved 2024-06-18.
  44. Bishop, Todd (August 29, 2013). "Guess who's advising Box: Ex-Microsoft exec Sinofsky helping Levie and team". GeekWire.
  45. McCracken, Harry (May 5, 2020). "Steven Sinofsky lived Microsoft history. Now he's writing it".
  46. Burke, Elaine (2013-01-04). "Former Windows head Steven Sinofsky is back with a blog on product development". Silicon Republic. Retrieved 2024-06-18.
  47. Fried, Ina (May 5, 2020). "Ex-Windows boss Steven Sinofsky plans book on Microsoft days". Axios.
  48. "Sinofsky speaks! Former Microsoft exec to publish memoirs online". ZDNET. Retrieved 2024-06-18.
  49. Bill Gates Met With Jeffrey Epstein Many Times, Despite His Past, nytimes.com, 12 October 2019

Further reading