MaritzCX

Last updated
MaritzCX
Company type Private
Industry Market research, customer experience
Founded2015
Founders
  • Adam G. Edmunds
  • Dr. Gary Rhoads [1]
Headquarters Lehi, Utah, USA
Key people
  • Andrew Joiner (CEO)
Number of employees
1500+[ citation needed ]
Parent InMoment
Website inmoment.com

MaritzCX LCC was a customer experience (CX) and market research company providing consumer data analysis in real time. [2] [3] [4] In February 2020, it was announced that MaritzCX would be acquired by InMoment, another Utah-based customer feedback management company. [5] MaritzCX provided platforms for strategy and design consulting, mystery shopping, data analysis models, comprehensive program management, and data collection and validation services. MaritzCX served the automotive, business-to-business (B2B), consumer technology, financial, government, retail, travel, and hospitality industries. [6]

Contents

Overview

MaritzCX was headquartered in Lehi, Utah, and was a subsidiary of the international sales and marketing services company, Maritz Holdings LLC. In addition to its main campus in Utah, the company had offices throughout the United States and Canada as well as the United Kingdom, Germany, and Australia. [7]

History

MaritzCX was formed in January 2015, after Maritz Holdings bought Allegiance, Inc., in November 2014. [8] [9] After working together for several years, the two companies paired Allegiance's innovative CX software and Maritz's research and strategic consulting industries. Emerging as MaritzCX, the firm had over 900 employees and earned nearly $200 million in revenue during its first year. [10] [11] In June 2017, MaritzCX partnered with a fintech and consultant company Protiviti Inc. [12]

In February 2020, MaritzCX merged with InMoment, retaining the InMoment brand. The deal was backed by private equity firm Madison Dearborn Partners which already had a stake in InMoment since May 2019.[ citation needed ]

In 2021, InMoment acquires Lexalytics, a language processing and analytics firm. [13]

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References

  1. ↑ Feldman, Amy (April 3, 2017). "Silicon Slopes Vs. Silicon Valley: Four Tech Unicorns, Thousands Of Startups, No Frenzy". Forbes . Retrieved 2018-02-04.
  2. ↑ Gorrell, Mike (August 24, 2017). "Tech jobs are everywhere in Utah. State leaders want to get you the training to fill one". The Salt Lake Tribune . Retrieved 2018-02-04.
  3. ↑ Eisenstein, Paul A. (March 3, 2017). "Surprise! Americans earning over $200K a year opt for this vehicle..." NBC News . Retrieved 2018-02-04.
  4. ↑ Tuttle, Brad (February 21, 2017). "What the Richest Americans are Driving Now". Time Magazine . Archived from the original on February 22, 2017. Retrieved 2018-02-04.
  5. ↑ Adams, Faith (February 26, 2020). "InMoment To Acquire MaritzCX — A Strong Match For CX Leaders Looking For Technology And Services". Forrester . Retrieved 2021-03-05.
  6. ↑ Brooke Hemphill (16 August 2017). "MaritzCX Helps nib Launch Multi-brand, Multi-country CX Program". B&T. Retrieved 11 February 2018.
  7. ↑ Williams, Azadeh (October 20, 2015). "Customer experience company MaritzCX opens its door in Sydney". CMO. Retrieved 2018-02-04.
  8. ↑ "Maritz Holdings Acquires Allegiance Software, Creates New Company". Wall Street Journal . November 5, 2014. ISSN   0099-9660. Archived from the original on 2017-01-19. Retrieved 2018-02-04.
  9. ↑ Feldt, Brian (October 4, 2016). "MaritzCX lays off 40 employees". Business Journal . Retrieved 2018-02-04.
  10. ↑ Brown, Lisa (November 5, 2014). "Maritz Research, Allegiance merging to form MaritzCX". stltoday.com. Retrieved 2018-02-04.
  11. ↑ Brown, Lisa (October 4, 2016). "MaritzCX lays off 40 in Fenton and Salt Lake City". stltoday.com. Retrieved 2018-02-04.
  12. ↑ Karissa, Neely (June 28, 2017). "Provo Even Stevens opens, AE2S new specialist, MaritzCX partners with Protiviti". Daily Herald . Retrieved 2018-02-04.
  13. ↑ Wodecki, Ben (September 10, 2021). "Natural language processing pioneer Lexalytics acquired by InMoment". AI Business. Retrieved 2022-02-04.
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