Market share of personal computer vendors

Last updated

The annual worldwide market share of personal computer vendors includes desktop computers, laptop computers, and netbooks but excludes mobile devices, such as tablet computers that do not fall under the category of 2-in-1 PCs. The global market leader has been Lenovo in every year since 2013, followed by HP and Dell. Previously, Compaq was the global market leader in the late 1990s until the year 2000, while HP and Dell shared market leadership in the 2000s.

Contents

For data about PC vendors' market shares in laptop computers specifically, see Laptop#Historic market share.

Current top vendors market share (2024)

Top 6 vendors by number of units shipped, 2024
RankManufacturerMarket share [1]
1 Lenovo 25.5%
2 HP 21.6%
3 Dell 16.1%
4 Apple 9.2%
5 Asus 7.1%
6 Acer 6.9%
-other13.7%

Historical vendors market share

2020s

Global PC market share by units, percent (2020–2022)
Rank2020 [2] 2021 [3] 2022 [4] 2023 [5]
1 Lenovo 24.9 Lenovo 24.4 Lenovo 24.1 Lenovo 24.8
2 HP 21.2 HP 21.7 HP 19.4 HP 21.9
3 Dell 16.4 Dell 17.4 Dell 17.5 Dell 16.6
4 Apple 8.2 Apple 7.9 Apple 9.8 Apple 9.0
5 Asus 6.0 Acer 7.1 Asus 7.2 Asus 7.1
6 Acer 5.9 Asus 6.3 Acer 6.5 Acer 6.6
Others22.515.115.514.1

2010s

Global PC market share by units, percent (2010–2019)
Rank2010 [6] 2011 [7] 2012 [8] 2013 [9] 2014 [10] 2015 [11] 2016 [12] 2017 [13] 2018 [14] 2019 [15]
1 HP 17.9 HP 16.6 HP 16.1 Lenovo 16.9 Lenovo 18.8 Lenovo 19.8 Lenovo 20.7 Lenovo 21.0 Lenovo 22.5 Lenovo 24.1
2 Acer 13.9 Lenovo 12.5 Lenovo 14.9 HP 16.2 HP 17.5 HP 18.2 HP 19.4 HP 20.8 HP 21.7 HP 22.1
3 Dell 12.0 Dell 11.7 Dell 10.7 Dell 11.6 Dell 12.8 Dell 13.6 Dell 14.6 Dell 15.2 Dell 16.2 Dell 16.8
4 Lenovo 10.9 Acer 10.8 Acer 10.2 Acer 8.0 Acer 7.9 Asus 7.3 Asus 7.6 Apple 7.4 Apple 6.9 Apple 7.0
5 Asus 5.4 Asus 5.7 Asus 6.9 Asus 6.6 Asus 7.2 Apple 7.2 Apple 6.9 Asus 6.8 Acer 6.1 Acer 5.6
Others40.042.841.240.735.733.930.728.826.624.4

2000s

Global PC market share by units, percent (2000–2009)
Rank20002001 [16] 2002 [17] 2003 [18] 2004 [18] 2005 [19] 2006 [20] 2007 [21] 2008 [22] 2009 [23]
1 Compaq 12.8 HP 18.4 HP 14.2 Dell 14.9 Dell 16.4 Dell 16.8 Dell 15.9 HP 18.1 HP 18.2 HP 19.1
2 Dell 10.8 Dell 13.2 Dell 13.2 HP 14.6 HP 14.6 HP 14.6 HP 15.9 Dell 14.2 Dell 14.1 Acer 12.9
3 HP 7.6 IBM 6.4 IBM 5.2 IBM 5.3 Lenovo 6.8 Lenovo 6.9 Acer 7.6 Acer 9.7 Acer 10.6 Dell 12.1
4 IBM 6.8 NEC 3.8 Fujitsu 3.8 Fujitsu 3.7 Fujitsu 3.8 Acer 4.6 Lenovo 7.0 Lenovo 7.4 Lenovo 7.5 Lenovo 8.0
5 NEC 4.3 Toshiba 2.8 Toshiba 2.8 Acer 2.9 Acer 3.4 Toshiba 3.3 Toshiba 3.8 Toshiba 4.0 Toshiba 4.6 Toshiba 5.0
Others57.755.460.958.655.153.849.846.544.942.8

1990s

Global PC market share by units, percent (1993–1999)
Rank1993 [24] 1994 [25] 1995 [25] 1996 [26] 1997 [27] 1998 [27] 1999 [28]
1 IBM 10.8 Compaq 10.0 Compaq 10.0 Compaq 10.0 Compaq 13.1 Compaq 13.8 Compaq 13.2
2 Apple 9.4 Apple 8.3 IBM 8.0 IBM 8.6 IBM 8.6 IBM 8.2 Dell 9.8
3 Compaq 8.1 IBM 8.2 Apple 7.8 Packard Bell NEC 6.0 Dell 5.5 Dell 7.9 IBM 7.9
4 Packard Bell 5.2 Packard Bell 5.3 Apple 5.9 HP 5.3 HP 5.8 HP 6.4
5 NEC 4.1 NEC 4.8 HP 4.3 Packard Bell NEC 5.1 Packard Bell NEC 4.3 Packard Bell NEC 5.2
Others64.364.065.262.260.157.5
Global PC market share by revenue, percent (1990–1993)
Rank1990 [29] 1991 [30] 1992 [31] [30] [32] 1993 [33]
1 IBM IBM 16.3 IBM 13.1 IBM 13.6
2 Apple Apple 11.2 Apple 10.6 Apple 11.0
3 NEC NEC 6.4 Compaq 6.1 Compaq 10.0
4 Compaq Compaq 6.0 NEC 5.0 NEC 5.7
5 Toshiba -- Dell 3.1 Dell 3.8
Others---62.155.9

Unit sales

Worldwide (1994–2024)

Unit sales of global PC market 1994–2009
Year1994 [25] 1995 [25] 1996 [26] 1997 [27] 1998 [27] 1999 [28] 20002001 [34] 2002 [16] 2003 [17] 2004 [18] 2005 [19] 2006 [20] 2007 [21] 2008 [22] 2009 [23]
Units (M)47.959.770.980.692.9113.5134.7*128.1132.4168.9189.0218.5239.4271.2302.2305.9
Growth (pct.)23.324.717.813.715.322.218.7*-4.93.427.611.915.69.613.311.41.2
Unit sales of global PC market 2010–2024
Year2010 [6] 2011 [7] 2012 [8] 2013 [9] 2014 [10] 2015 [11] 2016 [12] 2017 [13] 2018 [14] 2019 [15] 2020 [2] 2021 [3] 2022 [4] 2023 [5] 2024 [1]
Units (M)351352.8352.7316315.9287.7269.7262.5259.4262.6275339.8286.2241.8245.4
Growth (pct.)14.70.5-0.0-10.4-0.2-8.9-6.3-2.7-1.30.64.89.9-16.2-14.81.3

Sales volume worldwide grew rapidly in the late 1990s but declined briefly around the early 2000s recession. Sales increased again for the rest of the decade though more slowly during the late 2000s recession. After substantial growth in 2010, sales volume started declining in 2012 which continued for seven consecutive years until 2019. A consumer-led spike in PC sales occurred in 2020 and 2021 as a result of stay-at-home orders related to the COVID-19 pandemic.

(*) Figures include desktop PCs, mobile PCs, and servers using the Intel x86 processor architecture. 1996–1999 figures exclude x86 PCs.

Worldwide (1975–1995)

Personal computer architectures by units sold (1975–1995) [35]
YearAnnual sales IBM PC compatible Apple II Macintosh Atari 8-bit Atari ST Commodore 64 Amiga PET Altair TRS-80 NeXT Other
19755,000000000005,000000
197646,000000000006,0000040,000
1977150,0000600000004,00010,000100,000050,000
1978258,00007,6000000030,0004,000150,0000100,000
1979580,000035,0000100,00000045,0000200,0000200,000
1980724,000078,0000200,00000090,0000290,0000424,000
19811,400,00035,000210,0000300,00000040,0000250,0000605,000
19822,800,000240,000279,0000600,0000200,000010,0000300,00001,181,000
19834,920,0001,300,000420,0000500,00002,000,000000200,0000500,000
19846,322,0002,000,0001,000,000372,000200,00002,500,00000050,0000200,000
19857,610,0003,700,000900,000200,000100,000100,0002,500,000100,0000010,00000
19869,000,0005,020,000700,000380,0000200,0002,500,000200,00000000
19879,200,0005,950,000500,000550,0000400,0001,500,000300,00000000
198815,000,00011,900,000200,000900,0000350,0001,250,000400,00000012,0000
198921,000,00017,550,000200,0001,100,0000300,0001,250,000600,00000012,0000
199020,000,00016,838,000100,0001,300,0000300,000700,000750,00000012,0000
199118,750,00014,399,000100,0002,100,0000300,000800,0001,035,00000016,0000
199220,800,00018,300,000100,0002,500,0000120,000300,000390,00000010,0000
199331,050,00027,750,00030,0003,300,000030,000175,000155,00000050
199441,000,00037,200,00003,800,00000050,00000000
199550,000,00045,880,00004,120,00000042,00000000
As of 1995260,615,000208,062,0004,860,20020,622,0002,000,0002,100,00015,675,0004,022,000219,00025,0001,550,00062,0003,300,000
Combined Apple:

25,482,200

Combined Atari:

4,100,000

Combined Commodore:

19,916,000

Japan

YearAnnual sales (units sold) NEC Fujitsu Sharp MSX
8-bit [36] 16-bit [36] AnnualShareUnitsShareUnitsShareUnitsUnits
1983719,000166,000885,000 [36] 41% [37] 360,000 [37] [36] Un­knownUn­known13% [37] 120,000 [37] [36] 500,000 [38]
1984917,000279,0001,200,000 [39] 39% [37] 470,000 [37] [39] 11% [37] 130,000 [37] [39] 20% [40] 240,000 [40] [39]
1985789,000398,0001,200,000 [39] 36% [37] 430,000 [37] [39] Un­knownUn­known9% [37] 110,000 [37] [39] Un­known
1986685,000551,0001,236,000 [36] 41% [37] 510,000 [37] [36] 9% [37] 110,000 [37] [36] Un­knownUn­knownUn­known
1987426,000760,0001,206,000 [39] 45% [37] 540,000 [37] [39] 10% [37] 120,000 [37] [39] Un­knownUn­known340,000 [41]
1988253,000973,0001,375,000 [39] 51% [42] 700,000 [42] [39] 14% [42] 190,000 [42] [39] Un­knownUn­known150,000 [41]
1989Un­knownUn­known2,500,000 [43] 41% [37] 1,030,000 [37] [43] 13% [37] 330,000 [37] [43] Un­knownUn­knownUn­known
1990Un­knownUn­known2,300,000 [44] 50% [44] 1,100,000 [44] 12% [37] 270,000 [37] [44] Un­knownUn­knownUn­known
1991Un­knownUn­known3,300,000 [43] 52% [42] 1,720,000 [42] [43] 12% [37] 430,000 [37] [43] Un­knownUn­knownUn­known
1992Un­knownUn­known2,150,000 [45] 52% [42] 1,120,000 [42] [45] 12% [37] 260,000 [37] [45] Un­knownUn­knownUn­known
1993Un­knownUn­known2,300,000 [45] 49% [42] 1,200,000 [42] [45] 7% [42] 160,000 [42] [45] Un­knownUn­knownUn­known
1994Un­knownUn­knownUn­known43% [42] Un­known9% [42] Un­knownUn­knownUn­knownUn­known
1995Un­knownUn­knownUn­known40% [42] Un­known19% [37] Un­knownUn­knownUn­knownUn­known
1996Un­knownUn­knownUn­known33% [42] Un­known23% [37] Un­knownUn­knownUn­knownUn­known

See also

References

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  2. 1 2 "Gartner Says Worldwide PC Shipments Grew 10.7% in Fourth Quarter of 2020 and 4.8% for the Year". Gartner. January 11, 2021. Retrieved April 15, 2023.
  3. 1 2 "Gartner Says Worldwide PC Shipments Declined 5% in Fourth Quarter of 2021 but Grew Nearly 10% for the Year". Gartner. January 12, 2022. Retrieved January 13, 2022.
  4. 1 2 "Gartner Says Worldwide PC Shipments Declined 28.5% in Fourth Quarter of 2022 and 16.2% for the Year". Gartner. January 11, 2023. Retrieved January 11, 2023.
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  10. 1 2 "Gartner Says Worldwide PC Shipments Grew 1 Percent in Fourth Quarter of 2014". Gartner. January 12, 2015. Archived from the original on January 16, 2015. Retrieved February 8, 2015.
  11. 1 2 "Gartner Says Worldwide PC Shipments Declined 8.3 Percent in Fourth Quarter of 2015". Gartner. January 12, 2016. Archived from the original on January 15, 2016. Retrieved April 22, 2016.
  12. 1 2 "Gartner Says 2016 Marked Fifth Consecutive Year of Worldwide PC Shipment Decline". Gartner. January 11, 2017. Retrieved January 12, 2017.
  13. 1 2 "Gartner Says Worldwide PC Shipments Declined 2 Percent in 4Q17 and 2.8 Percent for the Year". Gartner. January 11, 2018. Retrieved February 23, 2018.
  14. 1 2 "Gartner Says Worldwide PC Shipments Declined 4.3 Percent in 4Q18 and 1.3 Percent for the Year". Gartner. January 10, 2019. Retrieved January 11, 2019.
  15. 1 2 "Gartner Says Worldwide PC Shipments Grew 2.3% in 4Q19 and 0.6% for the Year". Gartner. January 13, 2020. Retrieved April 15, 2023.
  16. 1 2 Gartner Dataquest Says PC market Experienced Slight Upturn in 2002, but Industry Still Shows No Signs of Strong Rebound. Gartner Press Release. January 17, 2003.
  17. 1 2 Gartner Says PC Vendors Experienced a Happy Holiday Season with Fourth Quarter Worldwide Shipments Increasing 12 Percent. Gartner Press Release. January 14, 2004.
  18. 1 2 3 "Gartner Says Strong Mobile Sales Lift Worldwide PC Shipments to 12 Percent Growth in 2004". Gartner. January 18, 2005. Archived from the original on January 22, 2014. Retrieved February 23, 2018.
  19. 1 2 "Gartner Says EMEA Region Became Largest PC Market in the World Based on Unit Shipments in 2005". Gartner. January 18, 2006. Archived from the original on January 22, 2014. Retrieved February 23, 2018.
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  39. 1 2 3 4 5 6 7 8 9 10 11 12 13 Japan Electronics Almanac. Dempa Publications. 1990. p. 145. The domestic shipment value of personal computers in fiscal 1988 totaled ¥649 billion (up 23 percent over fiscal 1987); the domestic shipment volume was 1,375,000 (up 14 percent over 1987). The value of domestic shipments has recorded annual growth. Conversely, the volume of domestic shipments of personal computers stabilized at the 1,200,000-nit mark for four years beginning in fiscal 1984. However, this volume began to increase rapidly in fiscal 1988.
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  41. 1 2 Japan Electronics Almanac. Dempa Publications. 1990. p. 146. The volume of domestic shipments of the MSX remained at the 150,000 mark, for a marked decline of 56 percent from 1987.
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