Market share of personal computer vendors

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The annual worldwide market share of personal computer vendors includes desktop computers, laptop computers, and netbooks but excludes mobile devices, such as tablet computers that do not fall under the category of 2-in-1 PCs. The global market leader has been Lenovo in every year since 2013, followed by HP and Dell. Previously, Compaq was the global market leader in the late 1990s until the year 2000, while HP and Dell shared market leadership in the 2000s.

Contents

For data about PC vendors' market shares in laptop computers specifically, see Laptop#Historic market share.

Current top vendors market share (2023)

Top 6 vendors by number of units shipped, 2023
RankManufacturerMarket share [1]
1 Lenovo 24.8%
2 HP 21.9%
3 Dell 16.6%
4 Apple 9.0%
5 Asus 7.1%
6 Acer 6.6%
-other14.1%

Historical vendors market share

2020s

Global PC market share by units, percent (2020–2022)
Rank2020 [2] 2021 [3] 2022 [4]
1 Lenovo 24.9 Lenovo 24.4 Lenovo 24.1
2 HP 21.2 HP 21.7 HP 19.4
3 Dell 16.4 Dell 17.4 Dell 17.5
4 Apple 8.2 Apple 7.9 Apple 9.8
5 Asus 6.0 Acer 7.1 Asus 7.2
6 Acer 5.9 Asus 6.3 Acer 6.5
Others22.515.115.5

2010s

Global PC market share by units, percent (2010–2019)
Rank2010 [5] 2011 [6] 2012 [7] 2013 [8] 2014 [9] 2015 [10] 2016 [11] 2017 [12] 2018 [13] 2019 [14]
1 HP 17.9 HP 16.6 HP 16.1 Lenovo 16.9 Lenovo 18.8 Lenovo 19.8 Lenovo 20.7 Lenovo 21.0 Lenovo 22.5 Lenovo 24.1
2 Acer 13.9 Lenovo 12.5 Lenovo 14.9 HP 16.2 HP 17.5 HP 18.2 HP 19.4 HP 20.8 HP 21.7 HP 22.1
3 Dell 12.0 Dell 11.7 Dell 10.7 Dell 11.6 Dell 12.8 Dell 13.6 Dell 14.6 Dell 15.2 Dell 16.2 Dell 16.8
4 Lenovo 10.9 Acer 10.8 Acer 10.2 Acer 8.0 Acer 7.9 Asus 7.3 Asus 7.6 Apple 7.4 Apple 6.9 Apple 7.0
5 Asus 5.4 Asus 5.7 Asus 6.9 Asus 6.6 Asus 7.2 Apple 7.2 Apple 6.9 Asus 6.8 Acer 6.1 Acer 5.6
Others40.042.841.240.735.733.930.728.826.624.4

2000s

Global PC market share by units, percent (2000–2009)
Rank20002001 [15] 2002 [16] 2003 [17] 2004 [17] 2005 [18] 2006 [19] 2007 [20] 2008 [21] 2009 [22]
1 Compaq 12.8 HP 18.4 HP 14.2 Dell 14.9 Dell 16.4 Dell 16.8 Dell 15.9 HP 18.1 HP 18.2 HP 19.1
2 Dell 10.8 Dell 13.2 Dell 13.2 HP 14.6 HP 14.6 HP 14.6 HP 15.9 Dell 14.2 Dell 14.1 Acer 12.9
3 HP 7.6 IBM 6.4 IBM 5.2 IBM 5.3 Lenovo 6.8 Lenovo 6.9 Acer 7.6 Acer 9.7 Acer 10.6 Dell 12.1
4 IBM 6.8 NEC 3.8 Fujitsu 3.8 Fujitsu 3.7 Fujitsu 3.8 Acer 4.6 Lenovo 7.0 Lenovo 7.4 Lenovo 7.5 Lenovo 8.0
5 NEC 4.3 Toshiba 2.8 Toshiba 2.8 Acer 2.9 Acer 3.4 Toshiba 3.3 Toshiba 3.8 Toshiba 4.0 Toshiba 4.6 Toshiba 5.0
Others57.755.460.958.655.153.849.846.544.942.8

1990s

Global PC market share by units, percent (1993–1999)
Rank1993 [23] 1994 [24] 1995 [24] 1996 [25] 1997 [26] 1998 [26] 1999 [27]
1 IBM 10.8 Compaq 10.0 Compaq 10.0 Compaq 10.0 Compaq 13.1 Compaq 13.8 Compaq 13.2
2 Apple 9.4 Apple 8.3 IBM 8.0 IBM 8.6 IBM 8.6 IBM 8.2 Dell 9.8
3 Compaq 8.1 IBM 8.2 Apple 7.8 Packard Bell NEC 6.0 Dell 5.5 Dell 7.9 IBM 7.9
4 Packard Bell 5.2 Packard Bell 5.3 Apple 5.9 HP 5.3 HP 5.8 HP 6.4
5 NEC 4.1 NEC 4.8 HP 4.3 Packard Bell NEC 5.1 Packard Bell NEC 4.3 Packard Bell NEC 5.2
Others64.364.065.262.260.157.5
Global PC market share by revenue, percent (1990–1993)
Rank1990 [28] 1991 [29] 1992 [30] [29] [31] 1993 [32]
1 IBM IBM 16.3 IBM 13.1 IBM 13.6
2 Apple Apple 11.2 Apple 10.6 Apple 11.0
3 NEC NEC 6.4 Compaq 6.1 Compaq 10.0
4 Compaq Compaq 6.0 NEC 5.0 NEC 5.7
5 Toshiba -- Dell 3.1 Dell 3.8
Others---62.155.9

Unit sales

Worldwide (1994–2023)

Unit sales of global PC market 1994–2009
Year1994 [24] 1995 [24] 1996 [25] 1997 [26] 1998 [26] 1999 [27] 20002001 [33] 2002 [15] 2003 [16] 2004 [17] 2005 [18] 2006 [19] 2007 [20] 2008 [21] 2009 [22]
Units (M)47.959.770.980.692.9113.5134.7*128.1132.4168.9189.0218.5239.4271.2302.2305.9
Growth (pct.)23.324.717.813.715.322.218.7*-4.93.427.611.915.69.613.311.41.2
Unit sales of global PC market 2010–2023
Year2010 [5] 2011 [6] 2012 [7] 2013 [8] 2014 [9] 2015 [10] 2016 [11] 2017 [12] 2018 [13] 2019 [14] 2020 [2] 2021 [3] 2022 [4] 2023 [34]
Units (M)351352.8352.7316315.9287.7269.7262.5259.4262.6275339.8286.2241.8
Growth (pct.)14.70.5-0.0-10.4-0.2-8.9-6.3-2.7-1.30.64.89.9-16.2-14.8

Sales volume worldwide grew rapidly in the late 1990s but declined briefly around the early 2000s recession. Sales increased again for the rest of the decade though more slowly during the late 2000s recession. After substantial growth in 2010, sales volume started declining in 2012 which continued for seven consecutive years until 2019. A consumer-led spike in PC sales occurred in 2020 and 2021 as a result of stay-at-home orders related to the COVID-19 pandemic.

(*) Figures include desktop PCs, mobile PCs, and servers using the Intel x86 processor architecture. 1996–1999 figures exclude x86 PCs.

Worldwide (1975–1995)

Personal computer architectures by units sold (1975–1995) [35]
YearAnnual sales IBM PC compatible Apple II Macintosh Atari 8-bit Atari ST Commodore 64 Amiga PET Altair TRS-80 NeXT Other
19755,000000000005,000000
197646,000000000006,0000040,000
1977150,0000600000004,00010,000100,000050,000
1978258,00007,6000000030,0004,000150,0000100,000
1979580,000035,0000100,00000045,0000200,0000200,000
1980724,000078,0000200,00000090,0000290,0000424,000
19811,400,00035,000210,0000300,00000040,0000250,0000605,000
19822,800,000240,000279,0000600,0000200,000010,0000300,00001,181,000
19834,920,0001,300,000420,0000500,00002,000,000000200,0000500,000
19846,322,0002,000,0001,000,000372,000200,00002,500,00000050,0000200,000
19857,610,0003,700,000900,000200,000100,000100,0002,500,000100,0000010,00000
19869,000,0005,020,000700,000380,0000200,0002,500,000200,00000000
19879,200,0005,950,000500,000550,0000400,0001,500,000300,00000000
198815,000,00011,900,000200,000900,0000350,0001,250,000400,00000012,0000
198921,000,00017,550,000200,0001,100,0000300,0001,250,000600,00000012,0000
199020,000,00016,838,000100,0001,300,0000300,000700,000750,00000012,0000
199118,750,00014,399,000100,0002,100,0000300,000800,0001,035,00000016,0000
199220,800,00018,300,000100,0002,500,0000120,000300,000390,00000010,0000
199331,050,00027,750,00030,0003,300,000030,000175,000155,00000050
199441,000,00037,200,00003,800,00000050,00000000
199550,000,00045,880,00004,120,00000042,00000000
As of 1995260,615,000208,062,0004,860,20020,622,0002,000,0002,100,00015,675,0004,022,000219,00025,0001,550,00062,0003,300,000
Combined Apple:

25,482,200

Combined Atari:

4,100,000

Combined Commodore:

19,916,000

Japan

YearAnnual sales (units sold) NEC Fujitsu Sharp MSX
8-bit [36] 16-bit [36] AnnualShareUnitsShareUnitsShareUnitsUnits
1983719,000166,000885,000 [36] 41% [37] 360,000 [37] [36] Un­knownUn­known13% [37] 120,000 [37] [36] 500,000 [38]
1984917,000279,0001,200,000 [39] 39% [37] 470,000 [37] [39] 11% [37] 130,000 [37] [39] 20% [40] 240,000 [40] [39]
1985789,000398,0001,200,000 [39] 36% [37] 430,000 [37] [39] Un­knownUn­known9% [37] 110,000 [37] [39] Un­known
1986685,000551,0001,236,000 [36] 41% [37] 510,000 [37] [36] 9% [37] 110,000 [37] [36] Un­knownUn­knownUn­known
1987426,000760,0001,206,000 [39] 45% [37] 540,000 [37] [39] 10% [37] 120,000 [37] [39] Un­knownUn­known340,000 [41]
1988253,000973,0001,375,000 [39] 51% [42] 700,000 [42] [39] 14% [42] 190,000 [42] [39] Un­knownUn­known150,000 [41]
1989Un­knownUn­known2,500,000 [43] 41% [37] 1,030,000 [37] [43] 13% [37] 330,000 [37] [43] Un­knownUn­knownUn­known
1990Un­knownUn­known2,300,000 [44] 50% [44] 1,100,000 [44] 12% [37] 270,000 [37] [44] Un­knownUn­knownUn­known
1991Un­knownUn­known3,300,000 [43] 52% [42] 1,720,000 [42] [43] 12% [37] 430,000 [37] [43] Un­knownUn­knownUn­known
1992Un­knownUn­known2,150,000 [45] 52% [42] 1,120,000 [42] [45] 12% [37] 260,000 [37] [45] Un­knownUn­knownUn­known
1993Un­knownUn­known2,300,000 [45] 49% [42] 1,200,000 [42] [45] 7% [42] 160,000 [42] [45] Un­knownUn­knownUn­known
1994Un­knownUn­knownUn­known43% [42] Un­known9% [42] Un­knownUn­knownUn­knownUn­known
1995Un­knownUn­knownUn­known40% [42] Un­known19% [37] Un­knownUn­knownUn­knownUn­known
1996Un­knownUn­knownUn­known33% [42] Un­known23% [37] Un­knownUn­knownUn­knownUn­known

See also

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  43. 1 2 3 4 5 6 Ozsomer, Aysegul (1993). "The Japanese Personal Computer Market". A Dynamic Analysis of Entry Rates in the Global Personal Computer Industry. Michigan State University (Department of Marketing and Logistics). p. 36. Traditionally, dominated by Japanese vendors, the market had reached 2.5 million units in 1989, and 3.3 million units in 1991 (Dataquest Inc.)
  44. 1 2 3 4 U.S. Industrial Outlook. Business and Defense Services Administration. 1993. p. 26-17.
  45. 1 2 3 4 5 6 "Japan". U.S. Industrial Outlook. U.S. Department of Commerce, Bureau of Industrial Economics. 1994. p. 26-19.
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