Marq (formerly Lucidpress) is a cloud-based software platform for brand management and templated content creation.[3] It enables organizations to create, customize, and distribute marketing and sales materials using lockable templates.[4] ... The platform integrates with digital asset management (DAM) systems—including Aprimo and Bynder—[5][6] and customer relationship management (CRM) tools such as Salesforce and HubSpot.[7]
Trade publications have described the product as a brand templating and creative automation platform.[8]
History
In October 2013, Lucid Software, Inc. announced Lucidpress as a public beta version.[9] Following its release, Lucidpress was featured in TechCrunch, VentureBeat and PC World, with TechCrunch noting: "I had a chance to test the app before its launch and it is indeed very easy to use. If you've ever used a desktop publishing app in the past, you'll feel right at home with Marq, as it features the same kind of standard top-bar menu and layout options as most other publishing apps. In terms of features, it can also hold its own against similar desktop-based apps."[10][11]
In May 2015, Lucidpress hit 1 million users.[12] One year later in June 2016, Marq hit 2 million users and announced its Advanced Template Locking feature.[13]
In November 2016, Lucidpress announced its Print & Ship feature, by which users can order printed versions of the documents they create in Marq.[14]
In May 2021, Lucidpress announced that it had been acquired by Charles Thayne Capital ("CTC"), a growth-oriented and technology-focused private investment firm.[15]
In 2022, Lucidpress was rebranded as Marq to reflect the company’s shift toward brand templating and creative automation tools, while continuing to support its publishing features.[16][17]
Investment
Lucid Software raised $1 million in Seed in 2011, led by Google Ventures.[18]
In May 2014, the company received a $5 million investment. The round was led by Salt Lake-based Kickstart Seed Fund.[19]
In September 2016, the company received a $36 million investment from Spectrum Equity,[20] whose previous investments include other online platforms such as Ancestry.com, Lynda.com, Prezi, and SurveyMonkey. Kickstart Seed Fund and Grayhawk Capital also participated in the round.[21]
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