Matt Drenik

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Matt Drenik
Matt Drenik Bowery Ballroom.jpg
Background information
Also known asBattleme
Born
Matt Drenik
Origin Greenfield, IN, US
Genres folk, garage, post-grunge, classic rock
OccupationMusician / Writer
Instrument(s)Guitar, bass, piano, vocals
Years active2004–present
LabelsEl Camino Media, Sony Music Entertainment, 20th Century Fox Records, Get Loud Recordings, Trashy Moped Recordings, Maybe Records
Website Drenik official website

Matt Drenik (born June 18, 1979) is an American singer, songwriter, producer, and multi-instrumentalist. He's best known for his work as Battleme as well as a record producer for many acts including Louise Post of Veruca Salt.

Contents

Early life

Drenik was raised in Cincinnati, Ohio, and attended prep school St. Xavier High School. [1] His father, Doug Drenik, played football for the Ohio State Buckeyes.[ citation needed ] He has two older brothers, Doug Drenik Jr. and Jason Drenik. Jason was the founding member of Columbus, Ohio, cowpunk band, The Hairy Patt Band. [2]

After attending one year at University of Florida on a swimming scholarship, [3] Drenik dropped out and enrolled at Emerson College in Boston to study film. After a few years, he dropped out again, moving to Austin, Texas, and enrolling at University of Texas where he graduated with a degree from the RTF department. [4]

Career

Shortly before graduating, Drenik formed the garage rock band, The Good Looks, with fellow Austin musician, Christian Glakas. [5] After a South By Southwest showcase and opening slots for bands like The Black Keys, the band broke up and Drenik formed Lions, a hard rock, post-grunge band, with drummer Jake Perlman, guitarist Austin Kalman, and bass player Trevor Sutcliffe. [6]

Lions

A hard rock, post-grunge band, Lions made several records and toured with Toadies, Local H, and others. [7] They were briefly under a development deal with Roadrunner Records which helped fund their debut LP, No Generation, in 2007. Ultimately, the band decided to self-release it later that year. Their song, "Metal Heavy Lady", from their first EP, Volume 1, was included in Activision's Guitar Hero 3 , [8] gaining them a cult following. Their last tour was in support of Monster Magnet in the UK in December 2009 after releasing their record, Let No One Fall, on UK record label Maybe Records. They had several high-profile UK press pieces, including spreads in Rock Sound and Classic Rock Magazine . [9] Before disbanding, the band met a FX executive at a SXSW show and began helping to replace early soundtrack songs on a new pilot, Sons of Anarchy . [10] Most of No Generation was licensed for use in the first season, including songs "White Angel" and "Machine". Their unique cover of Bob Dylan's "Girl from the North Country" used in the montage of the Sons of Anarchy Season 2 premiere has millions of streams. [11] This led to a further collaborations between Drenik and show composer Bob Thiele Jr. that would last the entirety of the series run.

Battleme

In 2010 Drenik moved from Austin, Texas, to Portland, Oregon, and started performing under the moniker Battleme, [12] putting out four full-length LPs and two EPs on indie record labels Trashy Moped Recordings (owned by Thomas Turner Ghostland Observatory) and El Camino Media. A number of Battleme songs have been featured in American television shows and commercials, including dozens in the FX show Sons of Anarchy. His version of Neil Young's "Hey Hey, My My" featured in the Season 3 finale has over 60 million YouTube hits.

Drenik signed to Turner's Trashy Moped Recordings after his manager sent some rough demos to Turner. Turner had a favorable reaction and agreed to produce, mix, and put the record out on his label. Explaining in an interview to Best New Bands, "After he (Thomas) heard the songs, we hooked up on the phone and just started rattling off ideas. It was great. I don’t think he really cared about what others thought, or how many units would sell, or if we had a single. He just really dug the songs and wanted to put out the record because he thought it was cool. And that kind of meant everything to me." [13] The two went on to collaborate with director Adam Kurland on a music video for lead single, Touch, which premiered on MTV Buzzworthy in 2012.

While the earlier releases relied on more folk and indie pop, the later ones transitioned into garage and 70s inspired rock and roll. Magnet (magazine) featuring Drenik in 2014, discussed the early transition away from folk during his first LP, "I cut eight songs that were more acoustic, bedroom-y stuff, and I started to get really bored, so I just started writing different kinds of songs,” says Drenik. “The cool thing was I didn’t have an audience yet, so I wasn’t really writing for anybody but myself.” [14]

In 2013, Drenik began working with producer Doug Boehm on what would become his second full-length LP, Future Runs Magnetic. By the time it was released in 2014 via El Camino Media, Drenik has transitioned the project into a full-fledged rock band. Seattle's KEXP-FM first premiered the album to listeners noting, "Future Runs Magnetic is his first with a full band behind him, resulting in what KEXP Music Director Don Yates describes as "a bigger, more muscular rock sound inflected with glam, folk-rock, power pop." [15] The band embarked on tours supporting both Toadies and Veruca Salt on their respective US tours throughout 2014.

The last Battleme El Camino release, 2017's Cult Psychotica, [16] received 8/10 stars at AllMusic w/ reviewer Matt Collar stating, "the album is a red-eyed collection of fuzzy rock anthems, all centered on Drenik's throaty, nasal-pitched sneer. What he lacks in outright vocal resonance, he makes up for with strutting rock attitude and literate, philosophical lyrics that are equal parts Lou Reed and Elliott Smith." [17] The last Battleme tour took place in December 2019 across Germany with English punk rock band, Peter and the Test Tube Babies. [18]

Sons of Anarchy

Drenik was also a contributing member to Los Angeles-based group The Forest Rangers, alongside Bob Thiele, Dave Kushner, and Katey Sagal. [19] They served as the house band for Sons of Anarchy . While being credited as Battleme, Drenik performed with the band on several occasions live, most notably at 2013's Hardly Strictly Bluegrass in Golden Gate Park. [20]

Critical response

In addition to his song "Metal Heavy Lady" being included in Guitar Hero 3. [21] Rolling Stone has written about his music, [22] as well as Billboard , Esquire , MTV, [23] Rock Sound , [24] Classic Rock magazine, Metal Hammer and others. In 2017, Classic Rock picked his song "Testament" as one of the year's best. [25]

Production

Drenik has worked with dozens of acts as a producer, including a solo effort from Louise Post of alternative rock band Veruca Salt. [26] Drenik joined her on the US Sleepwalker tour as a band member. In addition to Post, Drenik has produced two albums by Seattle rock band Acid Tongue, as well as Grizzled Mighty, Charlie Hilton (Blouse), Battleme, Danny Dodge, and Miller Campbell. His most recent work with Miller Campbell was featured in SPIN 's August 2024 print issue, as well as a world premiere for the single "All Night". [27]

When Drenik moved to Los Angeles in 2018, he took a role as Creative Director at Los Angeles-based music company, South Music, [28] a music production company primarily known for its award-winning work in short form advertising scores. Since joining the company, he has overseen music campaigns for Nike, Google, Activision, Cadillac, Jeep, AT&T, and Yeti. [29]

Writer

Drenik first contributed as a writer to an underground publication, Whoopsy Magazine, in Austin, Texas, owned by Chad Holt. He mainly published a column entitled, "Spitfire and Southern Grease", that chronicled the musings of barflies he encountered while running a bar in South Austin. After his move to Portland, he began contributing op-ed pieces to American Songwriter , [30] Magnet , Talkhouse , [31] and OPB Music. [32]

He currently lives in Los Angeles with his wife and son.

Discography

With Lions

With Battleme

Production

References

  1. "Boys Gold Star Awards". Swimmeet. 1997.
  2. Breen, Mike (February 16, 1995). "Bufford's Last Pusser Review". Cincinnati CityBeat.
  3. "1997-1998 Roster". University of Florida . 1998.
  4. "Battleme: Saturday March 2". Willamette Week . February 26, 2013.
  5. Midnight, Chip (November 9, 2021). "Interview: Christian Glakas (Merciful Heavens)". Big Take Over .
  6. "Lions Sync Placements". Tune Find. 2010.
  7. "Local H, Lions". Dallas Observer . May 29, 2008.
  8. Van Buskirk, Eliot (September 21, 2007). "Guitar Hero III Leak". Wired .
  9. "Ticket". Concert Archive. December 6, 2009.
  10. "South Music's Matt Drenik brings rock and roll to the Sound Studio". LBBOnline. November 7, 2023.
  11. "Sons of Anarchy Recap". Cinema Blend . September 8, 2009.
  12. "Battleme: Saturday, March 2". Willamette Week . February 26, 2013.
  13. "A Conversation with Battleme's Matt Drenik". Best New Bands. April 29, 2012.
  14. "Battleme: Seeing The Light". Magnet Magazine.
  15. "Battleme: Album Premiere Future Runs Magnetic". KEXP-FM . March 4, 2014.
  16. "Battleme". El Camino Media.
  17. "Battleme Cult Psychotica". allmusic.com . October 27, 2017.
  18. "Tour Announcement". Get Loud Recordings. October 27, 2019.
  19. Daunt, Leslie (June 8, 2014). "Former Lions frontman Matt Drenik turns his personal battle into Battleme". AXS . Retrieved June 8, 2014.
  20. Hasty, Katie (February 24, 2013). "Forest Rangers - The Weight". YouTube .
  21. Hasty, Katie (February 24, 2009). "Lions". Billboard . Retrieved February 24, 2009.
  22. Gentile, Josh (January 24, 2014). "Battleme takes a mind-trip on "Nights on the Strand"". Rolling Stone .
  23. Greenwald, David (March 18, 2012). "Video Premiere : Battleme, 'Touch'". MTV Buzzworthy . Archived from the original on March 10, 2012.
  24. Newbound, Tim. "Lions – Let No One Fall". Rock Sound .
  25. "Classic Rock Magazine (UK) includes "Testament" on 2017 Best of Playlist." BATTLEME. Archived from the original on May 17, 2018. Retrieved May 14, 2019.
  26. "Veruca Salt's Louise Post comes home". Chicago Reader . July 14, 2023.
  27. "Song Premiere". Spin . June 20, 2024.
  28. "South Music and Design". Adland . November 30, 2018.
  29. "High-Stakes Match Play". Little Black Book. April 25, 2024.
  30. Drenik, Matt (July 2, 2014). "Us Vs. Them". American Songwriter . Archived from the original on August 4, 2021.
  31. "Trolling Is Over If You Want It". Talkhouse . August 1, 2018.
  32. "Neko Vs. The Volcano". OPB Music. April 29, 2015.