Mavi Jeans

Last updated
Mavi Jeans
Company type Public
BİST: MAVI
Industry Textile
Founded1991;33 years ago (1991)
FounderSait Akarlılar
Headquarters Istanbul, Turkey
Number of locations
New York City, Vancouver, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow
Area served
Worldwide
Key people
Sait Akarlılar, Founder
Cüneyt Yavuz, CEO
Products Denim
Accessories
Jeans
RevenueIncrease2.svg US$900 million (2023)
Increase2.svgUS$118 million (2023)
Increase2.svgUS$93 million (2023)
Total assets Increase2.svgUS$578 million (2023)
Total equity Increase2.svgUS$277 million (2023)
Number of employees
6,201 (2023)
Website www.mavi.com

Mavi is a Turkish brand of denim and jeans founded in 1991 in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia. [1]

Contents

Mavi is a Turkish word meaning "blue".

Retail locations

Mavi Jeans, Mall of Berlin Mavi Jeans Mall of Berlin.jpg
Mavi Jeans, Mall of Berlin

Mavi has flagship stores in New York City, Vancouver, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow. [1]

Marketing

Celebrities who wear Mavi include Kate Winslet and Chelsea Clinton. [2] In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign, [3] and sales increased 50%. [4]

Production

The major factory of company is located in Çerkezköy, Tekirdağ Province.

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References

  1. 1 2 Corporate, Mavi USA, archived from the original on 2014-05-21, retrieved 21 May 2014
  2. "Three Economic Lessons Imported From Turkey". Time. 9 February 2012.
  3. Adriana Lima comes to act in commercial, Hürriyet Daily News, 6 March 2013
  4. Adriana Lima: Supermodel of the Year with a Golden Heart, Women Fitness, 30 September 2013