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| Max Modell | |
|---|---|
| Publication information | |
| Publisher | Marvel Comics |
| First appearance | The Amazing Spider-Man #648 (January 2011) |
| Created by | Dan Slott (writer) Humberto Ramos (artist) |
| In-story information | |
| Species | Human |
| Team affiliations | Horizon Labs Parker Industries |
| Supporting character of | Spider-Man Doctor Octopus |
Max Modell is a fictional character appearing in American comic books published by Marvel Comics, primarily in association with Spider-Man.
Max Modell first appeared in The Amazing Spider-Man #648 (January 2011), and was created by Dan Slott and Humberto Ramos.
Max Modell is the CEO of Horizon Labs. Marla Madison-Jameson has Peter Parker meet with Modell and helps him get a job at Horizon Labs after proving himself by shutting down Sanjani Jaffrey's out-of-control machine. [1] When the Hobgoblin attacks Horizon Labs, Spider-Man saves Modell from the Hobgoblin. [2] Modell later demands that the reverbium that Jaffrey created be destroyed, to Jaffrey's chagrin. [3]
In later appearances, Modell works as an ally to Spider-Man, assisting him in technological matters and tracking down criminals such as Massacre and the Jackal. [4] [5] [6] Modell believes that Peter is the one who makes Spider-Man's technology, which Peter goes along with. [7]
During the "Ends of the Earth" storyline, it is revealed that Modell is openly gay, with his partner Hector Baez working as a lawyer at Horizon Labs. Baez defends Modell when J. Jonah Jameson attempts to shut down Horizon Labs. [8]
In "All-New, All-Different Marvel", Peter Parker hires Modell and Baez to run the West Coast operations of Parker Industries. [9] At the conclusion of the "Go Down Swinging" arc, Modell accepts a job application at Horizon University by Superior Octopus under the alias of Elliot Tolliver. [10]
In the Age of Ultron universe (Earth-61112), Max Modell was killed by Ultron. [11]
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