Maxus (media agency)

Last updated
Maxus
Type Media Agency
Industry Advertising, marketing
Founded2008
DefunctDecember 31, 2017 (2017-12-31)
Headquarters London, UK; New York, US,
Parent GroupM
Website maxusglobal.com

Maxus was a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. In December 2011, Maxus became Campaign magazine's Global Media Network of the Year. [1]

Contents

In December 2017, Maxus merged with sister agency MEC to form global media offering Wavemaker.

Company overview

Maxus was part of WPP plc, eventually employing 150,000 people across the advertising, public relations and market research sectors, and part of GroupM, the media investment management group that serves as the parent company for all of WPP plc's media agencies: Maxus, Mindshare, [2] MEC, MediaCom and Xaxis. [3]

Maxus was officially launched as a global media network in October 2008, although it had previously been known as Maximize during the late 1990s in Asia and had standalone operations in the United States and parts of Europe from 2005.

Maxus had headquarters in London, UK and New York City, New York. In 2011, Maxus launched an online community I am Maxus enabling its employees to work together via mobile or desktop platforms.

In June 2017, GroupM announced Maxus would merge with sister agency MEC. [4] In September WPP plc announced the name of the merged agency would be Wavemaker. [5]

Awards and recognitions

Awards and recognitions (2015)

Related Research Articles

WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.

<span class="mw-page-title-main">Ogilvy (agency)</span> Advertising agency

Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.

<span class="mw-page-title-main">Havas Creative</span>

Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services.

J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.

<span class="mw-page-title-main">The Interpublic Group of Companies</span> Advertising company

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.

<span class="mw-page-title-main">Agency.com</span>

Agency.com was an interactive marketing agency based in New York City with offices worldwide. The company was a part of Omnicom Group Inc. and had approximately 500 employees in eleven offices on three continents. Services included website design and development, interactive marketing, search marketing and rich media development.

Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.

<span class="mw-page-title-main">FCB (advertising agency)</span>

Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.

<span class="mw-page-title-main">LBi</span>

LBi International N.V. was a global marketing and technology agency, now merged with Digitas to form DigitasLBi.

Mindshare is a global media and marketing services company formed in 1997. As one of the world's largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP's global marketing billings and campaigns.

Wavemaker is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Wavemaker has global billings of over US$38 billion and it is part of GroupM and WPP plc.

<i>Campaign</i> (magazine) Global business magazine

Campaign is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey.

Bates CHI & Partners is an advertising and marketing agency and a member of the WPP Group.

<span class="mw-page-title-main">Droga5</span> American advertising agency

Droga5 is a global advertising agency headquartered in New York City with offices in London and Tokyo.

<span class="mw-page-title-main">Ebiquity</span>

Ebiquity is a leading independent marketing and media consultancy. The company is focused on using the power of data, analytics, and technology to help companies and brands improve marketing performance and achieve better return on marketing investment.

24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City and 20 offices in 12 countries, specializing in Digital Marketing. It provides for publishers, advertisers and agencies globally. It was formerly listed as "TFSM" on the NASDAQ stock exchange. The company was purchased by WPP plc in 2007 for $649 million. David J. Moore is the chairman, founder and CEO. He also served as chairman of the Interactive Advertising Bureau. In December, 2013, 24/7 Media announced it would merge with GroupM subsidiary, Xaxis.

<span class="mw-page-title-main">David Droga</span>

David Droga is an Australian advertising executive and the founder and chairman of Droga5, an advertising agency headquartered in New York City with offices in London and Tokyo. Droga5 was acquired by Accenture in 2019 and David was named CEO of Accenture Interactive in August, 2021.

VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Young & Rubicam, founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.

<span class="mw-page-title-main">72andSunny</span> Advertising agency

72andSunny is a global advertising agency with offices in Los Angeles, Amsterdam, New York City, and Sydney. It was founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot, and currently chaired by Boiler, Cole and former CEO Matt Jarvis, with offices in Los Angeles, Amsterdam, New York City, and Sydney. The agency is known for brand transformations and culturally-led marketing campaigns that "combine entertainment and advertising." 72andSunny won "Agency of the Year" in 2012 by Advertising Age and 2013 by Adweek. It is a subsidiary of Stagwell, formerly MDC Partners.

Wunderman was a New York City-based global digital agency. It was part of Young & Rubicam Brands and a member of international advertising group WPP Group.

References

  1. ↑ "Media Network of the Year: Maxus". Campaignlive.co.uk. Retrieved 2020-03-14.
  2. ↑ "Home". www.mindshareworld.com.
  3. ↑ "The Outcome Media Company". Xaxis. 2016-03-06. Retrieved 2020-03-14.
  4. ↑ "WPP to merge Maxus and MEC". www.campaignlive.co.uk.
  5. ↑ "WPP unveils Wavemaker as name of merged MEC-Maxus agency". www.campaignlive.co.uk.
  6. ↑ Lynch, Jason (2012-01-23). "Media Agency of the Year: U.S., Maxus – Adweek". Adweek.com. Retrieved 2020-03-14.
  7. ↑ Published on January 23, 2012. (2012-01-23). "Ad Age's Agency A-List Issue: 10 Agencies to Watch in 2012". Ad Age. Retrieved 2020-03-14.
  8. ↑ "Media Network of the Year: Maxus". www.campaignlive.co.uk.
  9. ↑ "Maxus Communications (UK) Ltd - Best Companies Guide". Archived from the original on 2012-05-06. Retrieved 2011-12-19.
  10. ↑ "Archived copy" (PDF). Archived from the original (PDF) on 2014-08-24. Retrieved 2020-03-29.{{cite web}}: CS1 maint: archived copy as title (link)
  11. ↑ "2011 Mark Awards Winners List". Archived from the original on 2011-12-24. Retrieved 2011-12-19.
  12. ↑ "Goafest 2011: Maxus tops Media Abbys metal haul, Lodestar UM at second place | Advertising | Campaign India". Campaignindia.in. Retrieved 2020-03-14.
  13. ↑ "Archived copy". Archived from the original on 2016-03-04. Retrieved 2011-12-19.{{cite web}}: CS1 maint: archived copy as title (link)
  14. ↑ "OgilvyOne Worldwide bags Yahoo! Big Idea Chair Award | Digital | Campaign India". Campaignindia.in. Retrieved 2020-03-14.
  15. ↑ "Check Website For SEO". www.iabawards2011.com.au.
  16. 1 2 "Archived copy" (PDF). Archived from the original (PDF) on 2012-01-05. Retrieved 2011-12-19.{{cite web}}: CS1 maint: archived copy as title (link)
  17. ↑ "Maxus named Best Digital and Social Media Agency of the Year at exchange4media's IDMA 2015 - Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
  18. ↑ "Media Marketing | News | Maxus, mediabureau van het jaar op de AMMA". www.mm.be.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.