The Milk Marketing Board was a producer-run product marketing board, [1] established by the Agricultural Marketing Act 1933, [2] to control milk production and distribution in the United Kingdom. It functioned as buyer of last resort in the milk market in Britain, thereby guaranteeing a minimum price for milk producers. It also participated in the development of milk products, introducing Lymeswold cheese. It was based at Thames Ditton in Surrey.
From the 1950s onwards, there were several memorable advertising campaigns by the Milk Marketing Board. Slogans included "full of natural goodness", "is your man getting enough?", "milk's gotta lotta bottle" (written by the advertising executive Rod Allen), and "drinka pinta milka day" designed by the advertising agency Ogilvy. [3] In the 1980s, they ran the advert "Accrington Stanley, Who Are They?".
The campaigns were largely on ITV television, but were also printed on the returnable milk bottles delivered by milkmen. The Milk Marketing Board sponsored the Milk Race Tour of Britain cycle race from 1958 to 1993, at thirty five years, making it the longest cycle sponsorship ever in the United Kingdom. The Milk Marketing Board also sponsored the Football League Cup from 1981 to 1986, renaming it the Milk Cup.
The board's responsibilities effectively ended, save for residual functions, in April 1994, with deregulation of the milk market in Britain following the Agriculture Act 1993. Its former processing division, Dairy Crest, remains in existence as a subsidiary of the Canadian firm Saputo Inc. [4] The Milk Marketing Board was finally dissolved in January 2002. The Scottish Milk Marketing Board was similarly dissolved in December 2003. Dairy UK is a current trade association representing the dairy industry in the United Kingdom. [5]
Milk Marque, a farmers co-operative, also acted as a successor to the Milk Marketing Board. [6]
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The Ministry of Agriculture, Fisheries and Food (MAFF) was a United Kingdom government department created by the Board of Agriculture Act 1889 and at that time called the Board of Agriculture, and then from 1903 the Board of Agriculture and Fisheries, and from 1919 the Ministry of Agriculture and Fisheries. It attained its final name in 1955 with the addition of responsibilities for the British food industry to the existing responsibilities for agriculture and the fishing industry, a name that lasted until the Ministry was dissolved in 2002, at which point its responsibilities had been merged into the Department for Environment, Food and Rural Affairs (Defra).
Arla Foods is a Danish-Swedish multinational cooperative based in Viby, Denmark, and the largest producer of dairy products in Scandinavia, and the largest dairy in the United Kingdom.
Got Milk? is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers. It was launched in 1993 by the "Aaron Burr" television commercial, directed by Michael Bay. The national campaign, run by MilkPEP began to add the "got milk?" logo to its "Milk Mustache" ads in 1995.
Lymeswold cheese (1982–1992) was an English cheese variety. Although many English cheeses are named after regions, Lymeswold's name was the result of a public competition to name it; the winning name may have been derived from an English place name Wymeswold. The cheese was a soft, mild blue cheese with an edible white rind, much like Brie, and was inspired by French cheeses. It was similar to non-branded cheeses sold as Blue Brie. At the time of its launch, it was hailed as "the first new English cheese in 200 years". For the export market, the cheese was branded Westminster Blue, because some non-English speakers had difficulty pronouncing the name Lymeswold.
A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. It can also be defined as an organization set up by a government to regulate the buying and selling of a certain commodity within a specified area. They most commonly exist to help sell farm products such as milk, eggs, beef or tripe and are funded by the farmers or processors of those crops or products. Marketing boards often also receive funding from governments as an agricultural subsidy. The leadership and strategies of the marketing boards are set through votes by the farmers who are members of the board.
In the United States, a commodity checkoff program promotes and provides research and information for a particular agricultural commodity without reference to specific producers or brands. It collects funds through a checkoff mechanism that is sometimes called checkoff dollars, from producers of a particular agricultural commodity and uses these funds to promote and do research on that particular commodity. As stated earlier the organizations must promote their commodity in a generic way without reference to a particular producer. Checkoff programs attempt to improve the market position of the covered commodity by expanding markets, increasing demand, and developing new uses and markets. Checkoff programs amount to $750 million per year.
Glass milk bottles are glass bottles used for milk. They are generally reusable and returnable - used mainly for doorstep delivery of fresh milk by milkmen. Once customers have finished the milk, empty bottles are expected to be rinsed and left on the doorstep for collection, or rinsed bottles may be returned to a participating retail store. Bottle sizes vary depending on region, but common sizes include pint, quart or litre.
Frijj is a brand of milkshake sold mainly in the United Kingdom. Today it is produced by Müller. It was first launched in 1993 by Dairy Crest. Frijj is sold in five permanent flavours: strawberry, chocolate, banana, fudge brownie and cookie dough.
AHDB Potatoes, previously known as the Potato Council, is a trade organisation that aims to develop and promote the potato industry in Great Britain. Previously an independent non-departmental public body, it has been a division of the Agriculture and Horticulture Development Board since 1 April 2008.
Express Dairies is a former brand of Dairy Crest, that specialised almost entirely in home deliveries of milk, and other dairy products.
Big M is a brand of flavoured milk that was founded in Victoria, Australia, in 1977. It was launched by the Hawthorn-based and newly formed Victorian Dairy Industry Authority (VDIA), which replaced the more regulatory-oriented Victorian Milk Board. In November 2020, Australian company Bega Cheese purchased Lion Dairy & Drinks from Japan's Kirin Holdings, acquiring Big M and other notable brands from the Japanese entity. This acquisition followed an earlier attempt made by Mengniu Dairy to acquire the brand in November 2019, which was rejected by the Foreign Investment Review Board.
The Dairy Promotion Program or National Dairy Checkoff is a United States commodity checkoff program for dairy product promotion, research, and nutrition education as part of a comprehensive strategy to increase human consumption of milk and dairy products and to reduce dairy surpluses.
Marketing orders and agreements in United States agricultural policy allow producers to promote orderly marketing through collectively influencing the supply, demand, or price of a particular commodity. Research and promotion can be financed with pooled funds.
The Agriculture and Horticulture Development Board (AHDB) is a levy board funded by farmers and growers and some other parts of the supply chain. It aims to enhance farm business efficiency and competitiveness in the areas of: pig, beef and lamb production in England; milk, potatoes and horticulture in Great Britain; and cereals and oilseeds in the United Kingdom. It undertakes research and development and farm-level knowledge transfer activity, provides essential market information to improve supply chain transparency and undertakes marketing promotion activities to help stimulate demand and to develop export markets. These are activities which most individual farm businesses could not afford to do themselves.
Ornua, from the Irish "Ór Nua" meaning "new gold", is an Irish agricultural cooperative, which markets and sells dairy products on behalf of its members: Irish dairy processors and Irish dairy farmers. The co-operative is Ireland’s largest exporter of Irish dairy products and owns the Kerrygold butter and cheese brand as well as Kerrygold Irish Cream Liqueur. In addition to the Kerrygold brand, its brand portfolio includes Pilgrims Choice, Dubliner, Shannongold, and BEO milk powder.
Dairy Farmers of Ontario (DFO), is the marketing organization and regulatory body representing over 4,000 dairy farmers in Ontario, Canada. DFO was formerly known as the Ontario Milk Marketing Board (OMMB), which was established as result of the 1965 Ontario Milk Act. On August 1, 1995, the Ontario Milk Marketing Board and the Ontario Cream Producers' Marketing Board merged to form Dairy Farmers of Ontario.
A milk quota is one of the measures used by governments in the European Union to intervene in agriculture. Their purpose was to bring rising milk production under control. Milk quotas were attached to land holdings and represented a cap on the amount of milk that a farmer could sell every year without paying a levy. Milk quotas were assets and could be bought and sold or acquired or lost by other means and so there was a market for them.
Canada's supply management, abbreviated SM, is a national agricultural policy framework used across the country, which controls the supply of dairy, poultry and eggs through production and import controls and pricing mechanisms. The supply management system was authorized by the 1972 Farm Products Agencies Act, which established the two national agencies that oversee the system. The Agriculture and Agri-Food Canada federal department is responsible for both the Canadian Dairy Commission and its analogue for eggs, chicken and turkey products, the Farm Products Council of Canada. Five national supply management organizations, the SM-5 Organizations — Egg Farmers of Canada (EFC), Turkey Farmers of Canada (TFC), Chicken Farmers of Canada (CFC), the Canadian Hatching Egg Producers (CHEP) and the Ottawa-based Canadian Dairy Commission (CDC), a Crown corporation — in collaboration with provincial and national governing agencies, organizations and committees, administer the supply management system.
"Drinka pinta milka day" was an advertising slogan used by the British Milk Marketing Board and Dairy Council. It was coined by Bertrand Whitehead in 1958 as part of a campaign to counter the drop in milk sales following price increases after the 1956 withdrawal of government subsidies to milk producers. The slogan first appeared on posters in 1959 and remained in use until the late 1970s. It has been described as one of the most successful advertising slogans of all time, though the consumption of milk per person generally decreased over the period it was used. The slogan led to the word "pinta" becoming popular to describe a pint of milk.
"Milk's gotta lotta bottle" was an advertising slogan used by the British Milk Marketing Board (MMB) in the early 1980s. It followed the "drinka pinta milka day" slogan used by the MMB from 1959. The new slogan was an attempt to halt declining sales particularly among young people. The slogan was used in television and radio advertisements and on various items of merchandise from January 1982. It was judged as successful but was supplanted by "Get Fresh, Get Bottle" by the middle of the decade.
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