Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson. In October 2023, WPP announced yet another merger in which Wunderman Thompson, along with another group agency VMLY&R, would cease to exist and create a new combined entity named VML. This is to be effective January 1, 2024.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
Hill & Knowlton is an American global public relations consulting company, headquartered in New York City. The firm has over 80 additional offices in more than 40 countries. The company was founded in Cleveland, in 1927 by John W. Hill and is now owned by the WPP Group.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.
Kantar Group is a global data, insights, and consulting company based in London, England. It was founded in 1992, and has approximately 30,000 employees in over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
Wunderman Thompson is a New York–based global marketing communications agency with 200 offices in 90 markets. It is part of international advertising group WPP Group. Wunderman Thompson was formed in 2018, when parent WPP merged agencies J. Walter Thompson and Wunderman. On October 17, 2023, WPP announced that Wunderman Thompson is being merged into VMLY&R.
Wavemaker is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Wavemaker has global billings of over US$38 billion and it is part of GroupM and WPP plc.
Maxus was a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. In December 2011, Maxus became Campaign magazine's Global Media Network of the Year.
VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.
OMD Worldwide is a media communications agency. It is a subsidiary of Omnicom Group and an Omnicom Media Group agency considered the holding company's "media specialist brand". Omnicom Media Group is the media services division of Omnicom Group. OMD is headquartered in New York City and its chief executive officer is George Manas.
XM Gravity Indonesia is one of the subsidiary company of the WPP Group, the world's largest advertising company by revenues that employs around 162,000 people in 3,000 offices across 110 countries. This investment is a step closer to WPP Group's goal in reaching 'Asian Domination'.
FGS Global is a public relations company formed in 2021 by the merger of Finsbury Glover Hering and Sard Verbinnen & Co. It is a subsidiary of British advertising and media conglomerate WPP plc.
WPP-Scangroup is a subsidiary of WPP and is listed on the Nairobi Securities Exchange. It is the largest marketing and communication group operating a multi-agency model across multiple disciplines in Sub-Saharan Africa. The group comprises the ad agencies Ogilvy Africa, SCANAD, JWT and BluePrint Marketing; media firms GroupM, MediaCom Africa, Mindshare and MEC; public relations agencies Ogilvy PR and H+K Strategies; market research agency Millward Brown; specialty communication firms Roundtrip and Geometry Global; and digital companies OgilvyOne, Squad Digital and SCANAD Digital. In all, over 1200 people are employed across the various organizations.
Essence is a global data and measurement-driven full service agency. The agency has 20 offices in 12 countries and a staff of approximately 1,900. Essence manages over $4B in annualized media spend globally, with clients such as Google, The Financial Times, Target, NBCUniversal, BP, FrieslandCampina, L’Oreal and Tesco Mobile. In 2015 Essence became majority owned by WPP, and a part of GroupM, the WPP media investment management operation. Essence specializes in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. Kyoko Matsushita has taken over from Christian Juhl as CEO from 1 October 2019, Juhl has moved to be CEO of GroupM.
Bookmark Content and Communications, sometimes shortened to Bookmark or Bookmark Content, is an international content marketing and communications agency. It is a member of the Spafax Group, a WPP company. It was rebranded in 2016 after the merger of Spafax Content Marketing and Forward Worldwide and operates out of nine cities in North and South America, Europe and Asia. Bookmark specializes in content marketing, digital marketing, public relations, CRM, social media, magazine publishing and media sales. The company serves a number of major clients in industries including luxury, travel and hospitality, finance, real estate, automotive, beauty, and retail.
GroupM is a U.S based media investment group of the multinational Holding company WPP plc. GroupM is the world's largest media buying agency, as of 2023.
