Mixpo

Last updated • 2 min readFrom Wikipedia, The Free Encyclopedia
Mixpo
Mixpo Official Logo.png
Founded2007
Headquarters Seattle, Washington
Key peopleCharlie Tillinghast
IndustryVideo advertising
URL http://www.mixpo.com

Mixpo is an advertising software company, which provides software that allows companies and agencies to execute multi-screen video advertisement campaigns. [1] [2] [3] [4] The company’s services include software that allows clients to create online video ads and VideoVerify, a tool meant to identify fraudulent web publishers who inflate online ad numbers through the use of bots. [5] [6] [7] [8]

Contents

Mixpo launched in 2007 and is headquartered in Seattle, Washington. [3] [9] [10] The company was one of America’s most promising in 2013 according to Forbes . [2] Mixpo was acquired by Netsertive in August 2017.

History

Mixpo began as PiXPO, a Victoria, British Columbia-based company that helped consumers set up online video broadcast sites. [3] [10] [11] PiXPO was funded by $6.5 million in venture capital provided by Madrona Venture Group, Yaletown Venture Partners, Growthworks Capital Ltd and others. [3] [11]

Mixpo president and CEO Anupam Gupta joined the company in 2006. [8] Prior to joining Mixpo, Gupta worked as an executive at Microsoft. [8] [9] Mixpo launched in January 2007 with products designed to make it easier for small businesses to post multimedia online. By 2008, Mixpo expanded to include analytic and video editing tools, which broadened its user base to include ad agencies, publishers and larger businesses. [3]

In 2011, Mixpo introduced SmartVideo, a tool that allows users to create videos in both Adobe Flash and HTML5. [12] The tool also identifies the type of device an end user is using, which ensures that end-users only receive Flash video on devices that support Flash.

Mixpo contributed to Video Player Ad-Serving Interface Definition (VPAID) 2.0, a video format that seeks to standardize online video and provide a common interface between video players and ad units. [13] VPAID 2.0 was developed under the auspices of the Interactive Advertising Bureau. [13] In 2013, Mixpo collaborated with Discovery Communications to launch the first VPAID 2.0-enabled video ad campaign. [14] [15]

Mixpo released a suite of tools that allow syndication across social media platforms in 2013. [16] The service allows users to push ads and content across social media. [17]

Charlie Tillinghast joined Mixpo as President and CEO in 2014. Prior to joining Mixpo, Tillinghast was President and CEO of MSNBC, a joint venture between Microsoft and NBC News, where he led the company for over a decade until it was acquired by NBC News in 2012. Tillinghast served on Mixpo's board of directors for one year prior to becoming the company's CEO.

Mixpo was acquired by Netsertive in August 2017.

See also

Related Research Articles

Adware, often called advertising-supported software by its developers, is software that generates revenue by automatically displaying online advertisements in the user interface or on a screen presented during the installation process.

Claria Corporation was a software company based in Redwood City, California that invented “Behavioral Marketing”, a new form of online advertising. It was founded in 1998 by Denis Coleman, Stanford MBA Sasha Zorovic, and engineer Mark Pennell, based on work Zorovic had done at Stanford. In March 1999 Jeff McFadden was hired as CEO and Zorovic was effectively forced out.

Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.

<span class="mw-page-title-main">Google Ads</span> Online advertising platform owned by Google

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.

Ad blocking or ad filtering is a software capability for blocking or altering online advertising in a web browser, an application or a network. This may be done using browser extensions or other methods.

<span class="mw-page-title-main">Adblock Plus</span> Content-filtering and ad blocking browser extension

Adblock Plus (ABP) is a free and open-source browser extension for content-filtering and ad blocking. It is developed by Eyeo GmbH, a German software company. The extension has been released for Mozilla Firefox, Google Chrome, Internet Explorer, Microsoft Edge, Opera, Safari, Yandex Browser, and Android.

<span class="mw-page-title-main">Roku, Inc.</span> American technology company

Roku, Inc. is an American streaming technology company, founded in 2002 by Anthony Wood. It produces streaming players and TVs, licenses its technology to other manufacturers, and distributes streaming services on its platform. Roku leads streaming TV distribution in the U.S., reaching 120 million viewers as of 2024. Outside the U.S., the company operates in Australia, Canada, France, Germany, the U.K., and Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru.

<span class="mw-page-title-main">Zango (company)</span>

Zango,, formerly ePIPO, 180solutions and Hotbar, was a software company that provided users access to its partners' videos, games, tools and utilities in exchange for viewing targeted advertising placed on their computers. Zango software is listed as adware by Symantec, and is also labeled as a potentially unwanted program by McAfee. Zango was co-founded by two brothers: Keith Smith, who served as the CEO; and Ken Smith, who served as the CTO.

Say Media is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices in San Francisco, Portland, NY, London, Montreal, Toronto, Chicago, and Detroit and is privately held.

Vimeo, Inc. is an American video hosting, sharing, services provider, and broadcaster headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software as a service (SaaS). They derive revenue by providing subscription plans for businesses and content creators. Vimeo provides its subscribers with tools for video creation, editing, and broadcasting, enterprise software solutions, as well as the means for video professionals to connect with clients and other professionals. As of December 2021, the site has 260 million users, with around 1.6 million subscribers to its services.

<span class="mw-page-title-main">Brightcove</span> Boston, Massachusetts–based software company that produces an online video platform

Brightcove, Inc. is a Boston, Massachusetts–based software company that produces an online video platform.

Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other data points to target their ads.

BuddyTV is an entertainment-based website, which generates content about television programs and sporting events. The website publishes information about celebrity and related entertainment news through a series of articles, entertainment profiles, actor biographies and user forums. On 31 December 2014, Smart TV manufacturer VIZIO acquired BuddyTV's parent Advanced Media Research Group, Inc., in order to expand content and service offerings. The site was shut down on 22 May 2018. The site was later relaunched on 30 August 2021 by a small web content company with the intent to resurrect BuddyTV.

<span class="mw-page-title-main">S. Somasegar</span> Indian-American technology business executive

Sivaramakichenane Somasegar is an Indian-American technology business executive in the Greater Seattle Area. He is a Managing Director at Madrona Venture Group, a venture capital firm based in Seattle. Somasegar joined Madrona in November 2015 after a 27-year career at Microsoft, where he most recently was corporate vice president of the developer division and overseeing the global distributed R&D centers at Microsoft.

<span class="mw-page-title-main">Magnite Inc</span> American advertising technology firm

Magnite Inc. is an American online advertising technology firm based in Los Angeles, California. The company was formed following a merger between Rubicon Project and Telaria in 2020.

Ghostery is a free and open-source privacy and security-related browser extension and mobile browser application. Since February 2017, it has been owned by the German company Cliqz International GmbH. The code was originally developed by David Cancel and associates.

Tapad Inc. is a venture-funded startup company based in New York City that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices.

ironSource Ltd. is an Israeli software company that focuses on developing technologies for app monetization and distribution, with its core products focused on the app economy.

Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences. This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers. Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities. These products integrate into other advertising, marketing, and sales technologies including marketing automation, customer relationship management, web analytics, content and personalization, and other services.

TubeMogul is an enterprise software company for brand advertising.

References

  1. ↑ Eric Eldon (3 February 2009). "Online video ad company Mixpo raises $4M". New York Times . Retrieved 16 October 2013.
  2. 1 2 "Mixpo". Forbes. Retrieved 16 October 2013.
  3. 1 2 3 4 5 Brier Dudley (30 April 2008). "Seattle video startup Mixpo enters pupa stage". The Seattle Times. Retrieved 16 October 2013.
  4. ↑ John Cook (15 January 2013). "Former msnbc.com boss joins board of Mixpo to bring video ads to all screens". GeekWire. Retrieved 16 October 2013.
  5. ↑ Tyler Loechner (12 September 2013). "Mixpo Unveils VideoVerify To Sniff Out Suspicious Campaign Behavior". RTM Daily. Retrieved 16 October 2013.
  6. ↑ Robin Wauters (3 February 2009). "Mixpo Raises $4 Million More For Video Advertising Tech". Tech Crunch. Retrieved 16 October 2013.
  7. ↑ "(Digital) Double The Value Of Your Display Ads". Radio Ink Magazine. 15 May 2013. Archived from the original on 21 October 2013. Retrieved 16 October 2013.
  8. 1 2 3 John Cook (30 April 2008). "Mixpo brings video ads to small businesses". Seattle Pi. Retrieved 16 October 2013.
  9. 1 2 Greg Lamm (7 September 2008). "Seattle video ad agency signs up five online news websites". Puget Sound Business Journal. Retrieved 16 October 2013.
  10. 1 2 Pete Cashmore (29 January 2007). "Startups Going Live: Mixpo, Eyejot, Yodio, Vringo, My-Currency, Nexo, ClipSyndicate, Magnify.net, More". Mashable . Retrieved 16 October 2013.
  11. 1 2 "Madrona leads $6.5M investment in PiXPO". Pudget Sound Business Journal. 18 May 2006. Retrieved 16 October 2013.
  12. ↑ Kristina Knight (20 September 2011). "Mixpo offers real time video solution". BizReport. Retrieved 16 October 2013.
  13. 1 2 "Video Player-Ad Interface Definition (VPAID)" (PDF). Interactive Advertising Bureau. 10 April 2012. Retrieved 16 October 2013.
  14. ↑ Will Richmond (11 April 2013). "FreeWheel and Mixpo Team Up to Deliver First VPAID 2.0 Cross-Platform Video Ads for Discovery". Video Nuze. Retrieved 16 October 2013.
  15. ↑ "Animal Planet deploys VPAID 2.0 interactive ad platform from Mixpo, FreeWheel". Rapid TV News. 15 April 2013. Retrieved 16 October 2013.
  16. ↑ Gavin O'Malley (17 July 2013). "Mixpo Rolls Out Social, Syndication Tools". Online Media Daily. Retrieved 16 October 2013.
  17. ↑ Kristina Knight (18 July 2013). "Mixpo pushes social syndication to market". BizReport. Retrieved 16 October 2013.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.