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In the fields of broadcasting and content delivery, multiscreen video describes video content that is transformed into multiple formats, bit rates and resolutions for display on devices such as televisions, mobile phones, tablets and computers. Additional devices may include video game consoles such as the Xbox 360, or internet enabled television. [1] [2] [3] [4]
As video moved to digital formats, content began to stream across IP networks. The term developed as more electronic devices transmitted video. [5] [6] Technical and advertising professionals began to refer to video content transmitted across multiple devices as multiscreen video. [7] [8] [9] [10] [11] Notable industry usage includes The Nielsen Company, Cisco Systems and Google. [12] [13] [14]
A mobile browser is a web browser designed for use on a mobile device such as a mobile phone or PDA. Mobile browsers are optimized so as to display Web content most effectively for small screens on portable devices. Mobile browser software must be small and efficient to accommodate the low memory capacity and low-bandwidth of wireless handheld devices. Typically, they were stripped-down web browsers, however, some recent mobile browsers can handle latest technologies also such as CSS 3, JavaScript, and Ajax.
A Technology and Engineering Emmy Award is given by the National Academy of Television Arts and Sciences (NATAS) for outstanding achievement in technical or engineering development. An award can be presented to an individual, a company, or to a scientific or technical organization for developments and/or standardization involved in engineering technologies which either represent so extensive an improvement on existing methods or are so innovative in nature that they materially have affected the transmission, recording, or reception of television. The award is determined by a special panel composed of highly qualified, experienced engineers in the television industry.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
The mobile web refers to browser-based World Wide Web services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network.
Zattoo is a TV platform for IP-based transmission of television channels and video on demand content to a variety of devices. The company headquarters are located in Zurich and it has an additional office in Berlin. Zattoo is operational in two business areas - in addition to its own B2C TV streaming operations aimed at end customers in countries such as Germany and Switzerland, Zattoo has a B2B offering and works with telecommunication companies worldwide.
Content adaptation is the action of transforming content to adapt to device capabilities. Content adaptation is usually related to mobile devices, which require special handling because of their limited computational power, small screen size, and constrained keyboard functionality.
The following is a list of H.264/MPEG-4 AVC products and implementations.
Telestream, Inc. is an American privately held provider of software and hardware products for video capture and ingest; live and on-demand encoding and transcoding; captioning; playback and inspection, delivery, live streaming, workflow automation and orchestration, QC and monitoring and management of quality service and experience over networks.
Novarra is a mobile internet software company founded in 2000 and based in Itasca, Illinois, USA. It creates web-based services such as web internet access, portals, videos, widgets and advertising for mobile devices. Novarra provides access to the internet and other services through wireless handsets, PDAs and laptops and sells directly to operators, mobile handset manufacturers and internet brand companies. In 2010, Nokia acquired 100% of Novarra's shares.
A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet, and view photos. Smart TVs are a technological convergence of computers, televisions, and digital media players. Besides the traditional functions of television sets provided through traditional broadcasting media, these devices can provide access to over-the-top media services such as streaming television and internet radio, along with home networking access.
An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the types of companies which traditionally act as controllers or distributors of such content. It has also been used to describe no-carrier cellphones, where all communications are charged as data, avoiding monopolistic competition, or apps for phones that transmit data in this manner, including both those that replace other call methods and those that update software.
Panvidea. is a cloud-based digital media services provider that specializes in the storage, preparation, processing and packaging of professional entertainment and advertising content for distribution across digital platforms. The company's main activity is to encode digital media elements, store digital media files, manage relevant metadata, edit and transform media for multiple audiences, and supply content as digital products suitable for distribution to computers, mobile devices, set top boxes and other emerging platforms. They focus distribution on b2b clients inclusive of to motion picture studios, television networks, advertising agencies and other companies that produce, own and/or distribute entertainment, news, sports, corporate and educational content.
A second screen involves the use of a computing device to provide an enhanced viewing experience for content on another device, such as a television. In particular, the term commonly refers to the use of such devices to provide interactive features during broadcast content, such as a television program, especially social media postings on social networking platforms, such as Facebook and Twitter. This type of technology is designed to keep an audience engaged in whatever they are involved in. The use of a second screen supports social television and generates an online conversation around the specific content.
Skweezer is a discontinued mobile browser. It reformatted and compressed web content in order to reduce a web page's file size and make the downloaded content easier to view on a small screen. It was developed by Skweezer, Inc. and initially released in 2003. Skweezer's technology is used to mobilize Web content service by search engines, Web portals, and wireless carriers such as IAC/InterActiveCorp, Bloglines, and Orange SA. Skweezer was available in English, French, German, Italian, Portuguese, Spanish, and Japanese languages and serves customers in over 175 countries worldwide.
Miracast is a standard for wireless connections from sending devices to display receivers, introduced in 2012 by the Wi-Fi Alliance. It can roughly be described as "HDMI over Wi-Fi", replacing the cable from the device to the display.
Video optimization refers to a set of technologies used by mobile service providers to improve consumer viewing experience by reducing video start times or re-buffering events. The process also aims to reduce the amount of network bandwidth consumed by video sessions.
An online video platform, provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet, often via a structured, large-scale system that may generate revenue. Users generally will upload video content via the hosting service's website, mobile or desktop application, or other interface (API). The type of video content uploaded might be anything from shorts to full-length TV shows and movies. The video host stores the video on its server and offers users the ability to enable different types of embed codes or links that allow others to view the video content. The website, mainly used as the video hosting website, is usually called the video sharing website.
4INFO is an American corporation that provides cross-channel identity mapping and media activation solutions for the targeting of consumer audiences, combined with delivery and tracking of digital advertisements, across multiple devices, including: computers, mobile phones, Over-the-top (OTT) and Connected TV (CTV). The company's products collect data on the extent to which its clients' customers are exposed to their advertisements.
The Coalition for Innovative Media Measurement (CIMM) is a trade group founded in 2009 by television content providers, media agencies and advertisers to explore ways to measure audiences across media in the United States.
Envivio was a software-based video processing and delivery company. It was founded in 2000 in San Francisco by Julien Signes, the president and CEO. In 2015, the company was acquired by Ericsson. In 2019, Ericsson sold its television business unit to One Equity Partners, the resulting company is named MediaKind.
...Not that television doesn't have a role, but in a multiscreen world, the consumer is interacting with multiple screens so we have to find a measurement that is across screens.
'We’ve shown it can be done,' she said, referring to compiling single-source data about multiscreen video viewership. 'It’s a major step forward.'
Part of Ongoing Effort by Media, Ad Industry to Measure Multi-Screen TV Viewing
The first irrefutable (and perhaps counterintuitive) finding in our multiscreen video world is that linear television viewing is actually growing despite the many consumer trials.
In-Stat research reports that the file multiformat transcoder market grew at 72% clip in 2010 due to the growth in multiscreen services from content providers and pay-TV service providers, and forecasts that worldwide revenue for both live and file multiformat transcoders will continue strong growth over the forecast period.
By now, the concept of a global multiscreen video universe, with content flying to and from TV, PC and mobile devices worldwide, is not unfamiliar.
As America becomes a multiscreen society, so too has the way Americans are following the London Olympics....