Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines.
AT&T Mobility LLC, also known as AT&T Wireless and marketed as simply AT&T, is an American telecommunications company. It is a wholly owned subsidiary of AT&T Inc. and provides wireless services in the United States. AT&T Mobility is the third-largest wireless carrier in the United States, with 101.6 million subscribers as of the end of Q1 2022.
Virgin Mobile USA was a no-contract Mobile Virtual Network Operator. It used Sprint's network for coverage. It licensed the Virgin Mobile brand from United Kingdom-based Virgin Group. Virgin Mobile USA was headquartered in Kansas City, Missouri, and provided service to approximately 6 million customers.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Jeffrey Tyler Burton, nicknamed The Mayor, is an American former professional stock car racing driver and current racing commentator. He is a member of the Burton racing family. He scored 21 career victories in the NASCAR Cup Series, including two Coca-Cola 600s in 1999 and 2001 and the 1999 Southern 500. He currently serves as a color commentator for NBC Sports, having joined them upon their return to their coverage of NASCAR. His son Harrison competes in the NASCAR Cup Series and nephew Jeb Burton currently competes in the NASCAR Xfinity Series, while his brother Ward Burton has also raced in the Cup Series.
Alltel Wireless was a wireless service provider, primarily based in the United States. Before acquisitions by Verizon Wireless and AT&T, it served 34 states and had approximately 13 million subscribers. As a regulatory condition of the acquisition by Verizon, a small portion of Alltel was spun off and continued to operate under the same name in six states, mostly in rural areas. Following the merger, Alltel remained the ninth largest wireless telecommunications company in the United States, with approximately 800,000 customers. On January 22, 2013, AT&T announced they were acquiring what remained of Alltel from Atlantic Tele-Network for $780 million in cash.
Sprint Corporation was an American telecommunications company. Before it merged with T-Mobile US on April 1, 2020, it was the fourth-largest mobile network operator in the United States, serving 54.3 million customers as of June 30, 2019. The company also offered wireless voice, messaging, and broadband services through its various subsidiaries under the Boost Mobile and Open Mobile brands and wholesale access to its wireless networks to mobile virtual network operators.
Mobile ESPN was a mobile virtual network operator (MVNO) run by The Walt Disney Company using Sprint's EVDO wireless network from November 25, 2005, until December 2006. The service was widely considered overpriced and a failure, though in retrospect the actual data and audio-visual backbone and software behind the service would be re-adapted successfully for the smartphone age several years later, untied to a carrier.
Amp'd Mobile was a cellular phone service launched in the United States in late 2005, and in Canada in early 2007. The company was a Mobile Virtual Network Operator offering 3G voice and data services over the Verizon Wireless EV-DO network, including text and picture messaging, push-to-talk, and over-the-air downloadable applications and content from its Amp'd Live service. Its primary non-venture capital investors were MTV Networks and Universal Music Group. The service targeted 18- to 35-year-olds, and was the first integrated mobile entertainment company for youth, young professionals and early adopters, similar to Helio.
Ringing tone is a signaling tone in telecommunication that is heard by the originator of a telephone call while the destination terminal is alerting the receiving party. The tone is typically a repeated cadence similar to a traditional power ringing signal (ringtone), but is usually not played synchronously. Various telecommunication groups, such as the Bell System and the General Post Office (GPO) developed standards, in part taken over by the European Telecommunications Standards Institute (ETSI) and other standards bodies. With modern cell phone and smartphone technology ringing tone can be customized and even used for advertising.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Mobile local search is a technology that lets people search for local things using mobile equipment such as mobile phones, PDAs, and other mobile devices. Mobile local search satisfies the need to offer a mobile subscriber spontaneous access to near-position services and information such as businesses, products, events, restaurant, movie theatre or other local information. Mobile local search is the search and discovery of persons, places, and things within an identifiable space defined by distinct parameters. These parameters are evolving. Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher's past, current, and future location. These parameters provide structure to vertically deep and horizontally broad data categories that can stand-alone or are combined to comprise searchable directories.
A mobile campaign is a campaign, usually marketing, advertising, or public relations-related, through which organizations contact their audience through SMS. This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way. The foundational function of mobile campaigns is regularly referred to as mobile marketing. A campaign's goal can have varied consumer consumption objectives including flashing, informing or engaging. Mobile campaigns have developed from the periphery of advertising to being an integral part of an effective marketing strategy. Online advertising is the second largest advertising spend at $113 billion, next to television's $196.5 billion. Near the introduction of mobile campaigns, they were primarily created to boost the impact of primary campaigns. A good example of one of the first mobile campaigns is the viewer voting system employed in American Idol. Using the American Idol example, the primary campaign was television, and the engagement was mobile, “watch this show, and text to vote”. In 2012, there were over 131 million votes in a single night, setting the world mobile voting record. With over 90% of Americans having cell phones, and there being over 6.8 billion cell phones in circulation globally versus 2.4 billion with internet access, mobile campaigns are evolving to be the way of the future in advertising and consumer engagement.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
Nextel Communications, Inc. was an American wireless service operator that merged with and ceased to exist as a subsidiary of Sprint Corporation, which would later be bought by T-Mobile US and folded into that company. Nextel in Brazil, and formerly in Argentina, Chile, Peru, the Philippines, and Mexico, is part of NII Holdings, a stand-alone, publicly traded company not owned by Sprint Corporation.
MobiTV, Inc. is a provider of live and on-demand video delivery solutions, headquartered in Emeryville, California. MobiTV is a privately held, venture-backed company, and was founded in 1999 by Paul Scanlan, Phillip Alvelda, and Jeff Annison. Charlie Nooney joined the company as CEO and Chairman on October 15, 2007.
RingBack Tone Advertising, or RBT-Ads, replaces the Ringback tone period, or standard acoustic signal a caller hears that indicates the called phone is ringing, with advertisements or other promotional messages. Wireless carriers, calling cards, infrastructure vendors, ad networks, media agencies and free information services offer RBT-Ad space to advertisers, brands and agencies, making it possible for mobile service providers to monetize this inventory of ad space and in turn offer free or very inexpensive wireless services to consumers and subscribers.
The LG Rumor 2 and LG Script is a Sprint, Bell Mobility, Solo Mobile, Virgin Mobile USA and Virgin Mobile Canada feature phone manufactured by LG Electronics. It is available in black titanium, vibrant blue, purple, gray, and orange. The phones are offered by Sprint in Black, Blue, and Orange and were released in March 2009. The regular price of the phone is $249.99.
Argela is a multinational corporation based in Turkey that develops communication technologies mainly for the telecom, public safety, and defense sectors. Founded in 2004, it was acquired by Türk Telekom in 2007. It is headquartered in Istanbul. Argela has branches in Sunnyvale and Ankara.
