Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks.
Vodafone Romania S.A. is a Romanian telecommunications operator owned by Vodafone Group Plc. It launched in April 1997 as the first GSM network in Romania.
The Telephone Consumer Protection Act of 1991 (TCPA) was passed by the United States Congress in 1991 and signed into law by President George H. W. Bush as Public Law 102-243. It amended the Communications Act of 1934. The TCPA is codified as 47 U.S.C. § 227. The TCPA restricts telephone solicitations and the use of automated telephone equipment. The TCPA limits companies or debt collectors from calling clients or prospective customers using automatic dialing systems, artificial or prerecorded voice messages, SMS text messages, and fax machines. It also specifies several technical requirements for fax machines, autodialers, and voice messaging systems—principally with provisions requiring identification and contact information of the entity using the device to be contained in the message.
Mobile content is any type of web hypertext and information content and electronic media which is viewed or used on mobile phones, like text, sound, ringtones, graphics, flash, discount offers, mobile games, movies, and GPS navigation. As mobile phone use has grown since the mid-1990s, the usage and significance of the mobile devices in everyday technological life has grown accordingly. Owners of mobile phones can now use their devices to make photo snapshots for upload, twits, mobile calendar appointments, and mostly send and receive text messages, listen to music, watch videos, take mobile pictures and make videos, use websites to redeem coupons for purchases, view and edit office documents, get driving instructions on mobile maps and so on. The use of mobile content in various areas has grown accordingly.
Mobile phone content advertising is the promotion of ring tones, games and other mobile phone services. Such services are usually subscription-based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels and in motor racing, being dominated by such adverts. Advertising in newspapers and magazines has also become popular.
Verifone, Inc. is an American multinational corporation headquartered in New York City, New York. Verifone provides technology for electronic payment transactions and value-added services at the point-of-sale. Verifone sells merchant-operated, consumer-facing and self-service payment systems to the financial, retail, hospitality, petroleum, government and healthcare industries. The company's products consist of POS electronic payment devices that run its own operating systems, security and encryption software, and certified payment software, and that are designed for both consumer-facing and unattended environments.
Crazy Frog is a Swedish CGI-animated character and Eurodance musician created in 2003 by actor and playwright Erik Wernquist. Marketed by the ringtone provider Jamba!, the character was originally created to accompany a sound effect produced by Daniel Malmedahl while attempting to imitate the sound of a two-stroke engine.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Vernon L Irvin is a distinguished corporate leader renowned for revitalizing businesses and rapidly scaling sales organizations. Recognized as the "2022 Most Influential Black Executive in Corporate America" by Savoy Magazine, Irvin recently joined Ariel Alternatives as the Head of Go-To-Market and Value Creation.
A mobile campaign is a campaign, usually marketing, advertising, or public relations-related, through which organizations contact their audience through SMS. This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way. The foundational function of mobile campaigns is regularly referred to as mobile marketing. A campaign's goal can have varied consumer consumption objectives including flashing, informing or engaging. Mobile campaigns have developed from the periphery of advertising to being an integral part of an effective marketing strategy. Online advertising is the second largest advertising spend at $113 billion, next to television's $196.5 billion. Near the introduction of mobile campaigns, they were primarily created to boost the impact of primary campaigns. A good example of one of the first mobile campaigns is the viewer voting system employed in American Idol. Using the American Idol example, the primary campaign was television, and the engagement was mobile, “watch this show, and text to vote”. In 2012, there were over 131 million votes in a single night, setting the world mobile voting record. With over 90% of Americans having cell phones, and there being over 6.8 billion cell phones in circulation globally versus 2.4 billion with internet access, mobile campaigns are evolving to be the way of the future in advertising and consumer engagement.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
Lucille Anne Hood, commonly known as Lucy Hood, was the founder of Fox Mobile Entertainment and the Executive Director of the Institute for Communication Technology Management (CTM) at the University of Southern California. Hood guided the Institute's strategy and its consortium of corporate members, which include AT&T, Verizon, Hewlett-Packard, Cisco, Qualcomm, Motorola Mobility, Alcatel-Lucent, Disney, Fox and Ogilvy & Mather. Hood was also a member of the faculty at USC's Marshall School of Business.
WAP billing is a mechanism for consumers to buy content from Wireless Application Protocol (WAP) sites that is charged directly to their mobile phone bill. It is an alternative payment mechanism to debit or credit cards and premium SMS for billing. Using WAP billing, consumers can buy mobile content without registering for a service or entering a username or password. The user clicks on a link and agrees to make a purchase, after which they can download content.
iAd is a discontinued mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. iAd is part of Apple's iOS 4. Announced on April 8, 2010, and originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010, keynote, with an iPad version appearing in the fall. Hosted and sold by Apple, the iAd platform was expected to compete with Google's AdMob mobile advertising service.
T-Mobile Polska S.A. is a Polish mobile phone network operator. The company was formerly named Polska Telefonia Cyfrowa and operated under the name Era, until being rebranded as T-Mobile on 5 June 2011. As in other European countries, the company operates a GSM network. Following a decade-long ownership dispute with the French Vivendi corporation, the company has been wholly owned by the German telecommunications provider Deutsche Telekom since 2010.
Zamano plc was an Internet and mobile technology company based in Dublin. The company decided in February 2017 to bring their premium rate SMS business lines to a close by the end of 2017. In November 2018, Zamano plc issued a press release stating that it was entering voluntary liquidation. A liquidator was appointed in early 2019.
4INFO Inc. is an American targeted advertising corporation. The company was owned by Nielsen Holdings. It was acquired by Cadent in 2020.
Club Nokia was a mobile internet digital distribution portal, operated by Nokia to provide special offers, paid-for ringtones, picture messages and game content directly to members. Following resistance from its mobile operator customers, Nokia partially closed the service and the brand became solely a consumer service and loyalty portal.
Phunware Inc. is an American mobile software and blockchain company. It produces mobile applications for advertising and marketing purposes such as personalized ad targeting, location tracking, and cryptocurrency brand loyalty programs.
