The Teaching Company, doing business as "The Great Courses," formerly Wondrium, is a media production company that produces educational, video, and audio content in the form of courses, documentaries, and series under two content brands: The Great Courses Plus and The Great Courses. The company distributes their content globally through a mix of direct-to-consumer models, such as their streaming service Wondrium.com and TheGreatCourses.com, as well as distribution through third party platforms like the Apple TV app, Audible, Amazon Prime, and Roku.
A&E Television Networks, LLC is an American multinational corporation and broadcasting company. It is a 50–50 joint venture between Hearst Communications and The Walt Disney Company through its Entertainment division. The company owns several non-fiction and entertainment-based television brands, including its namesake A&E network, History Channel, Lifetime, FYI, and their associated sister channels. The company also holds stakes in, or licenses, their international branches.
M&C Saatchi Group is an international communications company, formed in May 1995 as an advertising agency. With more than 2,400 staff, the group has its headquarters in London, and offices in several other countries.
Roku, Inc. is an American streaming technology company, founded in 2002 by Anthony Wood. It produces streaming players and TVs, licenses its technology to other manufacturers, and distributes streaming services on its platform. Roku leads streaming TV distribution in the U.S., reaching 120 million viewers as of 2024. Outside the U.S., the company operates in Australia, Canada, France, Germany, the U.K., and Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru.
Legendary Entertainment, LLC is an American mass media and film production company based in Burbank, California, founded by Thomas Tull. The company has often collaborated with the major studios, including Warner Bros. Pictures, Universal Pictures, Sony Pictures and Paramount Pictures, as well as streaming services such as Netflix and Hulu. Since 2016, Legendary became a subsidiary of the Chinese conglomerate Wanda Group, with American equity firm Apollo buying a minority stake in 2022. In 2024, Legendary bought out Wanda's stake, making the former and Apollo equal partners.
In marketing, branded content is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing and product placement, branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement.
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising.
WildBrain Ltd. is a Canadian media, animation studio, production, and brand licensing company, mostly associated as an entertainment company. The company is known for owning the largest independent library of children's television programming, including the assets of acquisitions such as Cookie Jar Group, Epitome Pictures, and Wildbrain Entertainment among others, distribution rights to the Jay Ward Productions library, and a stake in the Peanuts franchise.
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage a community of online users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Butler, Shine, Stern & Partners is an independent creative agency headquartered in Sausalito, California. They provide a variety of advertising and marketing services, including expertise in creative advertising, comms and media planning, data science and measurement, brand identity and design, and strategic brand consulting. They are one of the longest-standing independent agencies on the West Coast.
Catchplay is a Taiwanese multimedia company founded in 2007. The business includes OTT VOD streaming service operation, linear television channel operation, and theatrical film distribution. It operates as the Taiwanese branch of CatchPlay, Inc., a company registered in the Cayman Islands.
Tmall, formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. It is a platform for local Chinese and international businesses to sell brand-name goods to consumers in Greater China. It has over 500 million monthly active users, as of February 2018. In the last few years, it has opened its features to brands, not only for online sales but also for developing brand awareness. According to Alexa Rank, it is the third most visited website globally in 2021.
Fullscreen, LLC was an American entertainment company which offered tools, services, and consultation to social media content creators and brands, multi-channel network. It was owned by Otter Media, which is now a subsidiary of Warner Bros. Discovery.
BBTV is a Canadian media and technology company founded by CEO Shahrzad Rafati in 2005. In 2019, the company was the second-largest video property by unique viewers, according to comScore. Its head office is in Vancouver, British Columbia, Canada. BBTV's clients include the NBA, Paramount Global, and Sony Pictures.
Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
Awesomeness, formerly and best known as AwesomenessTV, is an American digital media and entertainment network company owned by Viacom Digital Studios, a division of Paramount Global. Established in July 2012 by Brian Robbins and Joe Davola, the company operated a network initially focused on children’s programs, teen dramas, comedies, live events and music videos targeting adolescents and young adults.
Motorsport Network is an American media and technology company headquartered in Miami, Florida and London, UK. The company's proprietary brands, websites and OTT operations focus on motor racing and consumer automotive content serving and presenting content to audiences worldwide. The privately held business was founded in 2015 with the acquisition of Motorsport.com and now operates international digital, videogame, print, e-commerce & event businesses.
Robert Marc Bakish is an American business executive. He became the president and CEO of Paramount Global on December 4, 2019, formerly holding the same position at Viacom before the merger with CBS Corporation. He resigned on April 29, 2024 when Paramount was considering a major merger after a poor performance in the stock market.
Prodege, LLC is an American online marketing, consumer polling, and market research company based in El Segundo, California. The company develops consumer rewards and polling programs under various brands including Swagbucks, MyPoints, InboxDollars, CouponCause, Tada, Ysense, Upromise, and Pollfish.
