| Company type | Private |
|---|---|
| Industry | Mobile advertising |
| Founded | New York City, New York, United States (May 2008) |
| Founder |
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| Headquarters | , |
Number of locations |
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Area served | Worldwide |
Key people | |
| Website | www |
Mojiva was a mobile advertising network for smartphones and tablet devices. [1] [2] [3] The company was known for introducing an ad network tailored specifically for tablets, known as Mojiva Tab. [4] [5] [6] [7] It rebranded to "mOcean Mobile" before being acquired by Pubmatic. Mojiva raised a total of $42.3 million in venture funding before being bought. [8]
Mojiva launched in May 2008. [1] The company was founded by Krish Arvapally, Dan Goikhman, and Miles Spencer. [9] Dave Gwozdz, also a founding member of the ad network DoubleClick, was Mojiva's CEO from Aug 2008 - Dec 2013. [4] [10] In 2011, Mojiva created the “Mobile Creative Alliance”, a loose partnership of media companies that held nationwide presentations to spread the word about mobile advertising. [11] Mojiva's company headquarters are in New York City. [4] Branch offices are located in San Francisco, Los Angeles, Seattle, Detroit, Chicago and London. [1] [4] The company claims to represent 8,000 digital publishers and app developers. [2] [5] [12] Mojiva Tab was anticipated to reach 40 million tablet devices. [4] As of late 2012, Mojiva had raised a total of $42.3 million in funding from a variety of sources. [8] A funding round in July 2011 raised $25 million, while another round in late 2012 raised an additional $7 million. [4] [8]
Mojiva's ad network served both banner advertisements and interstitial (full screen). [13] Analysts expect healthy growth of the mobile ad marketplace, with rich media mobile advertising to rise by 365% between 2012 and 2016. [2]
Mojiva was renamed Mocean Mobile in January 2014. [14] Mocean Mobile was acquired by Pubmatic in May 2014. [15]
Prior to the 2012 US presidential election, Mojiva conducted an informal study of smartphone users' political orientations. [6] The results of the study were made public on Mashable as an infographic. [6] In another study published on Mashable, Mojiva learned the smartphone users were more likely to text than phone family and friends on New Year's Eve. [7]