More!

Last updated
More!
EditorChantelle Horton
Categoriesfashion, women's lifestyle
FrequencyFortnightly (weekly from 2007)
Publisher Bauer Verlagsgruppe
Founded1988;34 years ago (1988) [1]
Final issue2013;9 years ago (2013)
CountryUnited Kingdom
Based inLondon
Language British English

More! was a fortnightly, later weekly, women's fashion magazine and associated website [2] published on Tuesdays in the United Kingdom by Bauer London Lifestyle. [3] It included celebrity news, high street fashion, and sex tips. The magazine was published fortnightly until September 2007, when it became a weekly publication [1] to compete with Look . More USA is still published.

Contents

On 22 April 2013, Bauer Media Group announced that it would cease publication of More! magazine and its website. [4] In its closing web comments, the publisher reported that continuing challenging economic conditions meant that the product was no longer viable.

History and profile

More! magazine was launched in 1988, aimed at older teenage girls. In 2002, it was relaunched as a lifestyle magazine for young women. [1]

The ABC in August 2009 revealed a 17.3% growth of year-on-year circulation, making More! the UK's fastest-growing glossy celeb weekly.

The magazine launched its own annual fashion awards in 2004. [5]

Also in 2009, the magazine sponsored The City [6] when it was shown on MTV.

Circulation

According to the ABC, the magazine had an average net circulation of 188,265 from July to December 2010. [7]

PeriodAverage net circulation (data [8] )Change year-on-year
Jan-Jun 2010187,159_
Jul-Dec 2010188,265_
Jan-Jun 2011170,033−9.7%

Content

The content of More! magazine was divided into sections: "celebs", "fashion and beauty", "men and relationships" and "every week".

The fashion content in the magazine had an emphasis on affordable high street clothing - items from Primark, New Look and similar chains were often featured.

Regular features included:

Staff

PositionPerson
EditorChantelle Horton
Deputy EditorLouise Burke
News and Entertainment DirectorLeigh Purves
Features EditorLouise Ward
Executive Style DirectorSophie Stevens
Art DirectorDaniel Knight
Picture DirectorTijen Denizmen
Production EditorRebecca Morten

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References

  1. 1 2 3 Stephen Brook. "More magazine goes weekly". The Guardian. Retrieved 9 March 2015.
  2. "Celebrity News, Showbiz Gossip, Fashion & More - heatworld - Page 1". heatworld. Retrieved 9 March 2015.
  3. "More! - Bauer Media". Archived from the original on 2008-12-19. Retrieved 2009-06-30.
  4. "Celebrity News, Showbiz Gossip, Fashion & More - heatworld - Page 1". heatworld. Retrieved 9 March 2015.
  5. "More magazine launches its own fashion awards". pressgazette.co.uk. Archived from the original on 20 March 2012. Retrieved 9 March 2015.
  6. The City (MTV series)
  7. http://www.abc.org.uk/Data/ProductPage.aspx?tid=1483 [ dead link ]
  8. "Archived copy" (PDF). Archived from the original (PDF) on 2010-12-05. Retrieved 2009-06-30.{{cite web}}: CS1 maint: archived copy as title (link)