Mrs. John L. Strong is a privately held American luxury company and manufacturer of custom papers and stationery. Founded in 1929 by Mrs. John L. (Flora) Strong, the company has created papers and custom luxury products for seven presidential families, royal houses, prominent members of international society, film stars and celebrities.[citation needed]
Mrs. Strong offers hand-engraving to its clients. Mrs. Strong's bespoke products display a range of crafts which are rarely used by others in the industry, including hand engraving of dies in steel, hand-stamping of dies, hand-mixing of custom varnishinks, hand-beveling and bordering, and hand-lining of envelopes. Mrs. Strong creates its own 100% cotton archival quality papers in its signature color "Strong's Vanilla" based on Mrs. Strong's original formulas.[citation needed]
History
Mrs. John L. Strong (née Flora Feldstein) established her eponymous firm in the aftermath of the stock market crash of 1929. Joining forces with her sister, the owner of a luxury trousseau shop called Bournefield Linens, Mrs. Strong began selling wedding and social papers to New York's elite from Bournefield's location at 57th Street and Fifth Avenue.
Mrs. Strong's business soon outstripped the space at Bournefield, and she moved her location twice, first to 714 Madison Avenue, and later to the landmark 699 Madison Avenue, originally built as a New York home for the firm Fortnum & Mason, where the firm remains with a fifth floor atelier for private clients and a duplex ground floor boutique.
On May 21, 2009, Nannette Brown announced that she would close the business.[1] On September 29, 2009, Crain's New York Business reported that the brand had been purchased in an auction (after filing for Chapter 11 protection in the Southern District of New York in August) by Houston-based private equity firm J.P. Kotts & Co.[2]
Papers have been made for members of the Royal Houses of Great Britain, Greece, and Jordan, as well as various Princely Houses. Source: MJLS Archives, NYC Vogue, Conde Nast Publications, May 2006 AIA Guide to New York
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